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Beverage Innovation

Tracking The Drinks Marketplace


Flavours Range From Coca-Cola Unveils Newest Addition

Coca-Cola’s Flavours line in the U.K. has added a new variant, Coffee Mocha, to add to the current line-up of Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar. There is also a new look for the range, including new colors and logo to bring a “modern edge to the same great tastes”. The new packaging is being used for all Coca-Cola and Coke Zero Sugar Flavours and variants.

Coca-Cola Africa Operating Unit Establishes New Platform For Sustainability Initiatives

The Operating Unit, together with its bottling partners, has launched a sustainability platform, called Jamii, in Africa, with the aim of encouraging partners to advance its initiatives. The focus will be to build on past initiatives in water stewardship, waste management and the economic empowerment of women and youth. Efforts will include promoting entrepreneurship by giving access to training, finance and networks; replenishing water used in production by improving water use efficiency and supporting the conservation of natural water resources; and committing to a world without waste with the target of recycling by 2030 the equivalent of 100% of its packaging waste. 

Majority Share Of Coca-Cola Bottling Company Of Egypt Changes Hands

Coca-Cola HBC Holdings BV, a wholly-owned subsidiary of Coca-Cola Hellenic Bottling Company, has acquired 52.7% of Coca-Cola Bottling Company of Egypt S.A.E. from MAC Beverages Limited for around $204 million. The deal was announced in August 2021 and gives Coca-Cola HBC a way into the second-largest non-alcoholic RTD market in Africa by volume. Later this month, CCH Holdings is expected to close its purchase of a 42% stake in CCBCE, bringing its overall holding to nearly 95%.


Monster To Move Into Beers With CANarchy Craft Brewery Acquisition

The announced acquisition of craft beer and hard seltzer company CANarchy Craft Brewery Collective for a cash deal worth $330 million marks Monster Beverage’s first foray into the alcoholic beverage market. It will add several brands to the Monster stable, including Cigar City IPAs, Oskar Blues pale ale and hard seltzer, Deep Ellum, Perrin Brewing, Squatters IPAs and Wasatch’s Apricot Hefeweizen wheat beer. CANarchy’s restaurants are not included. The deal should close by the end of this quarter, subject to approvals. The CANarchy operation will continue to be run independently and its CEO, Tony Short, says the deal will allow it to further strengthen and expand its range.

Other Companies

Lucozade Alert Gets Original As A New Variant

From February, Suntory’s Lucozade Alert line in the U.K. will also include Original, which will be non-HFSS certified and low in calories. Zoe Trimble, Suntory Beverage & Food GB&I’s head of Lucozade, highlighted changing consumption patterns over recent months, which has led to evolving drinking occasions. Lucozade aims to leverage these with new flavors and formats. She added that three-quarters of adults are concerned about tiredness but many still avoid stimulant drinks.

ZOA Introduces Two New Flavors To Its Energy Drink Portfolio, Highlights Survey Results

Two new carbonated energy drink variants – White Peach and Tropical Punch – are sugar-free and contain “powerful antioxidants, a unique blend of vitamins and natural caffeine from green tea and green coffee”. ZOA Energy commissioned a survey to investigate consumer choices around healthy habits and found that almost 8 in 10 Americans want to make healthy decisions but almost the same percentage admit to unhealthy choices when they feel the need to boost energy. Nearly seven in 10 say they would choose a healthier option if they believed it would boost their energy. The other flavors in the range are Original, Super Berry, Lemon Lime, Wild Orange and Pineapple Coconut. The new products will come in a 12-pack for almost $30 and can be bought at www.zoaenergy.com and Amazon, and from shelves at Speedway, Circle K, EG America amongst other convenience stores across the U.S.

Jamulogy Plant-Based Beverages Inspired By Traditional Indonesian Medicine Enter The U.S.

A new line of RTD drinks based on Jamu, an Indonesian natural medicine, is being sold in the U.S. on Amazon. The Jamulogy line includes four flavors: Tamarind, Passionfruit, Apple Cider and Garlic Ginger. All contain turmeric, ginger, garlic, and other herbs and spices. The brand was created by Vanessa Techapichetvanich in Bangkok and the products are 100% plant-based. Each variant has a health focus, such as Tamarind Jamu for digestion and gut-health benefits, and Passionfruit Jamu as a morning energy boost. Jamulogy expects to launch another range of 100% vegan beverages this summer. Jamu products are currently on sale in Thailand, Singapore, Australia and Hong Kong, and Jamulogy is looking for new distributors and retailers in the U.S. 

Halo Collective Moves Into Functional Beverages With H2C Acquisition

Cannabis company Halo Collective Inc. is moving into the functional beverage category market with the acquisition of H2C Beverages and a distribution and manufacturing deal with Elegance Brands Inc. H2C focuses on cannabinoids and non-psychotropic mushroom functional beverages, premium flavored waters and plant-based beverages containing cannabinoids, functional mushroom extracts. The deal is subject to approvals and is expected to close this month. Halo’s CEO, Kiran Sidhu, said that nootropic nutraceuticals is still relatively new, but the deal should provide strong growth opportunities. Elegance has agreed to purchase $30 million of H2C products and Halo’s Hushrooms branded products in the two-year launch period, to distribute the products to retail across the US, where it can. 

SOLÉ Italian Mineral Water Debuts On Amazon

Premium natural water brand SOLE has launched via an exclusive partnership with Amazon and e-commerce beverage retailer Beverage Universe. The brand claims its products contain a third of the dissolved solids and more than three times the natural bicarbonate of the leading Italian mineral water brand. It is also free of sodium and comes in glass bottles. The brand wants to control distribution tightly to maintain its premium image and can currently be found in exclusive venues such as the Beverly Wilshire in Los Angeles and Florence’s Uffizi Gallery. The launch comes with a campaign featuring Italian creators and artisans drinking SOLÉ. 

Loftiwater, The New Venture From La Colombe Coffee Co-Founder Todd Carmichael

Carmichael has created Rebel Beverage Labs, and its first product is Loftiwater (“the third water”) bottled water, which he describes as “shimmering” rather than sparkling water. It will be launched this month. It is unsweetened and comes in the following flavors: Lemon, Grapefruit, Watermelon, Black Cherry, Strawberry, and Peach. Loftiwater has been sold online in 16-packs of 14oz PET bottles for $23.99, and now he and co-founder J.P. Iberti are seeking distribution in Philadelphia and New York, with longer-term plans for national distribution. The company is not relying on co-packers, preferring to control that side of the operations itself. The bubbles are not produced CO2 but by a gas blend including argon. Carmichael says: “It’s food grade, it’s nice. It adds a creamy slick mouth feel.” The sweetness comes from the gas blend and the feel on the tongue. He wants to stay focused on the natural channel, including Whole Foods, but the company is looking at opportunities in other channels. 
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