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Beverage Innovation

Tracking The Drinks Marketplace


Bisleri Int’l’s D2C App Provides Showcase For All Of Its Products

The Mumbai, India-based packaged water company’s mobile application, Bisleri @Doorstep, was created during the early days of the pandemic to make it easier to deliver mineral water to home-bound customers. It has since grown into a one-stop platform where consumers can access all the products of the company. Bisleri also offers a subscription program to ensure an uninterrupted supply of mineral water. The application is the latest step toward strengthening the ecommerce arm of the company, and is available for both Android and iOS. Using the app, customers receive their orders within 24 hours.


Coke HBC Plans 100% Digital Consumer Connection By 2026

Coca-Cola Hellenic Bottling Company (Steinhausen, Switzerland) is accelerating its digital commerce capability to further drive customer connection and connect digitally with 100 percent of its customers within five years. A key to achieving this goal is the transformation of the B2B channel from a passive ordering system to a proactive engagement channel that will touch almost every aspect of its customer relationships. Four key pillars of the accelerated program: integrating digital into everything the company does; building and imbedding new capabilities; listening to customers in real time; and boosting investment.

Coca-Cola Philippines Debuts Its First Alcoholic Drink

Called Lemon-Dou, it's a Japanese lemon-flavored chu-hi drink that uses "crushed whole lemons, infused in alcohol and mixed with bubbles," resulting in a lemon-sour beverage that is “pretty perfect for tropical countries like the Philippines.” Lemon-Dou comes in three ABV variants: Honey Lemon (three percent), Signature Lemon (five percent), and Devil Lemon, with what Coca-Cola calls "wickedly good taste," at nine percent. The drinks are available in major supermarkets in the Philippines.

Keurig Dr Pepper

AB InBev, Keurig Discontinue Sales Of Drinkworks Home Bar Machines

The two beverage companies partnered in 2017 to create an in-home drink system designed to prepare a variety of cocktails, brews, and other drinks using pods and chilling/carbonation systems in under 60 seconds. Customers will be offered the opportunity to receive reimbursement for Home Bar machines, regardless or where or when the machine was bought. The company will continue selling pods and accessories until March or while supplies last.


Plant-Based Foods, Drinks Remain A Top Priority Of Nestlé USA

The Arlington, Va.-based food and beverage company says it is forging ahead with plant-based meat alternatives (e.g., chicken), plant-based creamers, coffee, and new snacking opportunities. According to CMO Alicia Enciso, Nestlé USA is keen to not only keep its seat at the plant-based table, but grow its leadership position in the booming sector ($7 billion in sales for the 52 weeks ending April 6, 2021). The company's plant-based creamer portfolio (including its Natural Bliss and Starbucks non-dairy creamer product lines) is gaining steam with consumers who have become well acquainted with non-dairy milks and are looking for more alternatives in the dairy set. Nestlé also hopes to grow its portfolio of coffee brands, especially RTD coffee and instant coffee, citing positive GenZ consumption trends.

Other Companies

Mighty Drink’s 3rd Generation of Plant-Based Milks Closely Mimics Real Dairy

The U.K.-based brand best known for its vegan pea milk says its third-generation plant milk range, M.LKology, uses “precision fermentation” to mimic conventional milk, and has simplified labels for consumer clarity. The new products – initially, whole, semi, and barista milk – will arrive in early January at Tesco and Sainsbury’s. The company said the diversification into precision fermentation, powered by a recent seed funding round, will open the company to an increasing array of consumers, particularly mainstream dairy lovers.

As Juice Sales Sag, Companies Are Introducing Healthier Options

Americans have increasingly moved toward healthier beverage consumption, which has hurt traditional juices and juice drinks high in calories, sugar, and additives: between 2016 and October 2021, overall interest in the category declined 29 percent. But opportunities remain for juice makers to align with consumers’ wants and needs, by offering drinks with less sugar that are fortified with healthier ingredients. For example, Frutly, a hydrating juice water targeting teens, is made with water, fruit juice, and vitamins C and E, the company says. Another example is Dole Packaged Foods, which released the Dole Fruitify line of tropical juice drinks offering enhanced nutrition with functional ingredients like green tea and turmeric. Lastly, Juicy Juice (Harvest Hill Beverage Co.) added two flavors made with 35 percent less sugar than the leading juice brand and fortified with vitamin C.

JM Smucker Sheds Natural/Organic Beverage And Grains Businesses

The Orrville, Ohio-based food and beverage company is selling its natural and organic beverage and grains businesses to Nexus Capital Management for $110 million. Assets like the RW Knudsen and TruRoots brands are part of the sale, as well as a licensing agreement for Santa Cruz Organic beverages. The transaction also includes JM Smucker’s manufacturing and distribution facilities in Chico, California, and Havre de Grace, Maryland. The transaction is expected to close in the third quarter of the company’s 2022 fiscal year. The company also plans to sell its Ripon, Wisconsin, production facility next year and consolidate production at its Orrville, Ohio, facility.

Lucozade Sport Seeks Sustainability With Reduced-Plastic Bottle Sleeves

The isotonic carbohydrate-electrolyte sports drink brand from Lucozade Ribena Suntory has launched a new design featuring a reduced plastic sleeve on its bottles as part of its continued sustainability focus. The company says the new-look sleeve will save 101 metric tons of virgin plastic annually. The sleeve redesign follows last year’s launch of paper straws for Ribena cartons, as well as a move toward 50 percent transparent sleeves across the Lucozade Energy range to allow them to be recycled more easily back into bottles.

Fazer Group Acquisition Of Trensums Signals Aggressive Expansion In Non-Dairy Drinks

The Finnish (Helsinki) food and beverage company is strengthening its presence in the non-dairy drinks industry with the acquisition of Swedish plant-based beverage producer Trensums Food from Profuragruppen. The acquisition will expand Fazer’s oat drink production capacity and provide a platform for further growth and access to new non-dairy markets. Trensums Food will become part of Fazer Lifestyle Foods Business Area, which focuses on oat-based non-dairy products, breakfast products, fruit-based snacks, plant-based meals, and food tech. Trensums Food AB, together with its fully owned subsidiary, generated $86 million in net sales in the fiscal year ending April 2021. 
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