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Beverage Innovation

Tracking The Drinks Marketplace


Rising Soda Demand, Higher Prices Prompt Hike In Coca-Cola’s Profit Forecast

The company's revenue surged 16 percent to $10.04 billion in the third quarter, as the reopening of theaters, stadiums, and restaurants around the world led to a rebound in demand for its soft drinks. Unit case volumes, a key indicator of demand, were up six percent in thequarter, with Europe, Middle East, Africa, and Latin America markets being their major drivers. Coca-Cola raised prices to counter some of the impact from surging commodity and freight costs created by clogged shipping ports, a labor shortage, and the pandemic.

Coca‑Cola Europacific Partners Tests Refillable Bottles In Sweden

CCEP’s pilot is taking place at a Stockholm PBX convenience store in collaboration with GLACIAL beverage containers. Consumers buy or bring their own drinks containers to fill, choosing from more than 60 flavors, including the Coca-Cola, Fanta, Sprite, FuzeTea, and Smartwater brands. The idea is to determine consumer behaviors associated with repeatedly refilling beverage containers, and understanding the potential of refillable containers to reduce waste and greenhouse gas emissions.

Coca-Cola Makes Employee COVID Vaccinations Mandatory, But With A Bonus

Coke’s U.S. employees a will receive a one-time $2,000 bonus when complying with the federal vaccination mandate, or receiving a medical or religious exemption by the government’s Dec. 8 deadline. Coke said it must comply with the mandate because it sells and markets beverages in national parks, museums, government building cafeterias, and U.S. military bases. A company spokesman declined to comment on how much of Coke’s business is tied to the federal government or what will happen to employees who refuse to comply.

Coca-Cola’s Prototype Plant-Based Bottle Applies Available Technologies

The company’s next generation prototype bottle is its first made from 100 percent plant-based plastic (bPET), excluding cap and label, and is produced using technologies that are now ready to be commercially scaled across the industry. The development of the prototype is a facet of its work toward the reduction of virgin oil-based plastics in its bottles, alongside investments to increase availability of high-quality recycled content.  Approximately 900 of the prototype bottles were produced. The bottle is recyclable and can be recycled bottle-to-bottle within existing recycling infrastructures, alongside PET from oil-based sources. The company is committed to becoming net zero carbon by 2050.


Danone Waters Posts Higher 3Q Sales; Nestlé Sales Up As Well

Danone’s waters business, which includes Evian and Volvic, posted third quarter sales of $1.3 billion and 4.6 percent likfe-for-like sales growth, with volumes increasing 2.4 percent. Overall the company reported third-quarter net sales of $7.2 billion, up 3.8 percent on a like-for-like basis amid “inflationary pressures.” Meanwhile, Nestlé reported organic sales growth of 7.6 percent for its first nine months and raised its guidance for the second time this year. Price increases that accelerated to 2.1 percent in the third quarter helped to mitigate input cost inflation.

Other Companies

Kao’s Functional Teas, Coffees Target Visceral Fat, Hypertension

The Tokyo-based chemicals and cosmetics conglomerate’s new range of Foods with Function Claims (FFCs), including an RTD tea and a powdered black soybean tea and coffee, targets visceral fat and high blood pressure. In addition, consumers can measure their progress using an app. Launched in Japan this month under Kao’s health beverage brand Healthya, the beverages – containing contain chlorogenic acid,  a phytochemical found in coffee beans – are said to be suitable for individuals with high blood pressure and high body mass index (BMI).

U.K. Supermarket Chain To Start Selling Potato Milk Brand In February

With sales of plant milk booming in the U.K. – the market is worth about $550 million a year – British supermarket chain Waitrose will start stocking Swedish potato milk brand Dug, owned by the start-up Veg of Lund. The brand, which claims to be the most sustainable alternative milk on the market, is made using a formula based on research at Lund University (Sweden). The brand has a foaming barista version that “won’t ever separate in your coffee or tea.”

Ipro Sport Beverages Partners With Fitness Group

The Dubai-based wellness drinks brand has inked a six-year partnership with British fitness group Parkrun, which sponsors 5-kilometer (3.1 mi) events for walkers, runners, and volunteers in 22 countries across five continents. The move dovetails with Ipro’s plans to target independent retailers and convenience stores, alongside more forecourts foodservice, cost-sector catering, wholesale and cash & carries, and major supermarkets nationwide. The Ipro brand comprises the Ipro Sport, Ipro Hydrate Edition, and Ipro Student Edition, available in a variety of fruit flavors.

Ball Corporation Builds “Circular Economy” Beverage Can Lab

The Colorado-based manufacturer of beverage packaging and home canning products, which announced in July it was building aluminum can factories in the U.K. and Russia, said it has broken ground on a “circular economy lab” in Brazil to process cans and educate consumers about recycling. The project will create a model circular economy by centralizing the collection and recycling of aluminum cans. Named the Vadelata for the Planet Lab, the 4,300-square-foot facility is expected to open in 2022. 

Distribution Deal Expands Reach Of X2 Performance Drinks To SoCal

The Florida-based maker of energy and performance beverages, shots, and drink powders is partnering with Anheuser-Busch’s AB ONE distribution network to bring X2’s products to the Los Angeles and Southern California markets. Thanks to the deal, X2 products will be available to thousands of retailers in the regions of Central LA, Riverside/Pomona Beach, and Beach Cities. Those stores will include 7-11, ampm, Circle K, and Anabi Oil locations. Prior to the partnership, distribution was limited to CVS and Subway. Now, they will be available in various supermarkets and convenience stores.

Co-founder Of AriZona Iced Tea To Launch Organic RTD Teas

John M. Ferolito and three entrepreneurs are set to launch Saint James Tea Co., an organic and sustainably-packaged line of ready-to-drink teas, in December. The partners include beverage industry veteran Roy Warren Jr., fashion designer Jon Buscemi and Brenden Cohen, chief executive officer of Bond Audio & D’Angelico Guitars. The new brand will feature a variety of green teas in flavors such as pineapple-mango, passionfruit-peach and blueberry-raspberry. The beverages contain four grams of sugar, four grams of carbs and 25 calories per serving. The teas will be sold in Tetra Paks created with low carbon materials and made of 70 percent paper from responsibly managed forests. 

Dr. Enuf Tries Plastic Packaging For The First Time

The Johnson City, Tenn.-based soft drink maker hopes to expand its sales footprint by packaging its popular lemon-lime and cherry-flavored soft drinks in 16-ounce plastic bottles for the first time in the company's history. The soft drink has been traditionally available in glass bottles. According to the company, glass bottles limited it from being sold in certain places, so it is adding plastic bottles to the mix so people can buy it "almost anywhere," such as vending machines.

Singapore Snack Maker Turns To Upcycled Fruit Drinks

Boxgreen, whose main business is healthy packaged snacks, is launching a beverage brand called Imperfect Drinks to upcycle food waste and provide work experience for ex-offenders. The company, whose healthy snacks include nut mixes, mushroom chips, and soy crisps, says the  portfolio of chilled beverages includes a range of pressed juices, fruit teas, coffee, and milk teas. The company uses “ugly” fruits and vegetables that would have otherwise be rejected to make its juices. It is also exploring the feasibility of turning used coffee grains, tea leaves, and dried fruit pulp into fertilizer.
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