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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Announces Limited-Time Sprite Cranberry Variant

The zero-sugar version of its seasonal Sprite Winter Spiced Cranberry drink, a combination of Sprite’s original lemon-lime flavor with a spice blend and tart cranberry, is available in the U.K. in two-liter bottles, Sprite Winter Spiced Cranberry Zero Sugar is the result of consumer research finding that customers who liked the taste of Sprite Winter Spiced Cranberry wanted a zero-calorie version. 

Coca-Cola Europacific Partners Supports Deposit Recycling In U.K.

As it strives to achieve zero waste and net zero greenhouse gas (GHG) emissions, CCEP says deposit recycling would help deliver the best outcomes for businesses, consumers, and the environment. The goal of net zero GHG emissions by 2040 starts with packaging: removing unnecessary plastic; reducing virgin plastic use; innovating in refillable and dispensed solutions; and 100 percent collection of packaging for recycling. Consumer engagement is key to the success of a deposit recycling system. Consumers are charged an additional deposit fee when they buy a beverage in a single-use container. That deposit is redeemed when the consumer returns the empty container to a designated point. 

Coca-Cola’s New Brand Platform Invokes “The Real Magic Of Humanity”

According to the company, the Real Magic philosophy refreshes the brand’s trademark promise – “to unite and uplift people every day.” Essentially, that means finding the magic in everyday moments of unexpected get-togethers, involving consumption of Coca-Cola beverages, and acknowledging contradictions experienced as people “find harmony and human connection in a virtual and divided world.” Real Magic also captures the essence of Coke itself, according to CMO Manolo Arroyo, “a real taste that is indescribable, unique, a touch of real magic.” The new platform launches with a campaign called “One Coke Away From Each Other,” which includes a film launched digitally last month whose theme suggests that Coca-Cola can bridge universes meant to be apart.

Other Companies

Partnership Results In Willa’s Kitchen Chocolate Oat Milk

The Shoreview, Minn.-based oat milk producer’s partnership with Raaka Chocolate (Brooklyn, N.Y.) has led to the development of a co-branded organic dark chocolate oat milk formulated with single-origin, sustainably produced Peruvian cacao. Willa’s milling technique uses the entire oat, resulting in more protein, fiber, and nutrients, and less sugar than other oat milks. The new dark chocolate oat milk contains only filtered water, sea salt, and organic ingredients like whole grain oats, maple sugar, cacao powder, and vanilla extract. The company says the blend of cacao and maple creates a “bright, brownie-like flavor.” Willa’s Raaka Dark Chocolate Oat Milk is available for pre-sale at willaskitchen.com.

Nirvana Intros Spring Water With Everyone’s Favorite: β-Hydroxy β-Methylbutyrate

The New York-based specialist in functional hydration already sells its β-hydroxy β-methylbutyrate (HMB)-infused beverages in CVS and other U.S. retailers across the U.S. But in 2022 it will unveil Nirvana HMB + D3, an expansion of the spring water product line that supports muscle wellness and boosts muscle performance, reduces muscle recovery time, and “slows muscle degradation.” Nirvana is also introducing Nirvana Select spring water infused with electrolytes for hydration. 

True North Debuts Plant-Based “Functional Effervescence”

The Mich.-based seltzer maker says its Pure Energy Seltzer “introduces a new arena of functional effervescence” in a beverage containing natural ingredients from plants such as guayusa, ginseng, guarana, and green tea, including the caffeine equivalent of a cup of coffee. Sold in 12-oz slim-line cans, the drinks contain no GMOs, artificial colors, flavors, sugar, sweeteners, or calories. The lineup include cucumber lime, mandarin yuzu, watermelon mist, grapefruit lemonade, white peach pear, and black cherry. True North will roll out in the U.S. this fall, initially on a limited basis, with a nationwide release planned for 2022.

Karma Water Extends Wellness Beverage Lineup

The Pittsford, N.Y.-based wellness and probiotic water brand, partly owned by Constellation Brands, has launched Karma CBD Water, developed in partnership with Canada’s Canopy Growth Corporation. The beverage is made with Canopy Growth’s Broad Spectrum CBD distillate made from U.S. Hemp Biomass. Infused with 25 mg of antioxidant-rich CBD distillate, plus four adaptogens and seven vitamins, the water is packaged in a bottle that uses Push Cap technology, allowing consumers to release the active cannabis constituents into the water seconds before consumption to ensure optimal potency.

Living Essentials Unveils Carbonated Version Of 5-Hour Energy

The Farmington Hills, Mich.-based maker of 5-hour Energy shots says the new carbonated energy beverage, to be sold in three flavors 16-ounce cans, is “a natural progression" from the shots format. The beverage will be distributed nationally via independent beverage distributors and other channels. The 2-ounce 5-hour Energy shot has nearly 90 percent market share in the category and is available at more than a quarter-million retail locations, according to the company.  

SternVitamin’s Micronutrient Premixes Now Available

The Ahrensburg, Germany-based subsidiary of Stern-Wywiol Gruppe has developed two micronutrient premixes for the fortification of plant-based products. SternVitalityV premix is designed for a coffee oat drink and features vitamins and minerals that reduce tiredness and fatigue. SternDefenceV was developed for a fruity oat drink and contains vitamins, minerals, and botanicals, including sea buckthorn, vitamins B2, C, D and E, and trace elements selenium and zinc. “Customer interest in micronutrient premixes for plant-based products is growing,” said a SternVitamin product manager.

Red Bull Intros Limited-Edition Pomegranate Variant

The Austrian energy drink company’s new limited-edition Red Bull Winter Edition Pomegranate, available only in the U.S., features notes of pomegranate, sour cherry, and red berries. The drink, which is formulated with caffeine, B-group vitamins, sugars, taurine, and alpine water, was designed to be enjoyed on its own or be mixed in a mocktail. It is available in 8.4 fl oz and 12 fl oz cans.

Vita Coco Files For IPO With SEC

The popular coconut-water brand has been valued at around $2 billion, though it told the Securities and Exchange Commission that it plans to raise only $100 million. The company raised $166 million in 2014 by selling a 25 percent stake to the Reignwood Group at a $665 million valuation. It plans to list on the NASDAQ under the ticker symbol “COCO.” The company told the SEC in its S-1 that net sales rose 15.2 percent in 2021’s first half to hit $177.3 million, with net income of $9.4 million for the year’s first half:
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