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Beverage Innovation

Tracking The Drinks Marketplace


Coke Packaging Urges Recycling In Southeast Asian Nations

The company is delivering a sustainability message with its "Recycle Me" message on package labels across all brands and products in ASEAN countries. "Our packaging is our biggest, most visible billboard," says Matthias Blume of Coca-Cola ASEAN and South Pacific. The "Recycle Me" messaging campaign was rolled out in ASEAN countries and the transition is expected to be completed across the majority of the company's packaging by the end of the year. In addition, the company will increasingly include recycling messages in its marketing campaigns and social media channels. 

Coca-Cola Beverages Africa Partners With Digital Services Firm To Boost Competitiveness

The South African Coca-Cola bottler’s partnership with New York-based Genpact is aimed at streamlining CCBA's operations, leveraging the professional services firm's process expertise, digital technology and analytics to enable real-time business decision making. According to CCBA, Genpact will establish a multi-function, digitally enabled shared services organization to centralize and automate CCBA's finance, procurement, data management, and other functions, to create intelligent operations that improve customer service and allow CCBA to focus more on its core business. The first phase of the multi-year engagement involves CCBA's South Africa operations, but is expected to expand to other countries in Africa over time. 

Coca-Cola Europacific Partners Redesigns Packaging For Zero Sugar Variants

A U.K.-based sampling and marketing campaign will support CCEP’s new packaging for the Cherry and Vanilla Zero Sugar variants after research found that Coke Zero Sugar’s new-look packs were easier for shoppers to find. It follows that the Cherry and Vanilla variants “will also gain from their redesign.” The campaign continues the “Open That Coca-Cola” initiative launched earlier this year, targeting young adults from the middle of August. The product will be sampled at festivals and when students return to university in September.

Coke Tests Recyclable Bottle Caps In Spain

The Atlanta-based company, committed to ending the use of single-use plastic packaging, says the 10-week trial will test the new recyclable bottle top in various parts of Spain, though it hopes to distribute throughout the country eventually. Coca-Cola distributed six million new-style 500-milliliter bottles of Coke in Spain, along with their range of Zero sugar-free, Coca-Cola Light, and Zero caffeine-free versions, and Schuss.

Chinese Beverage Companies Hope To Profit From Gen Z National Pride

Chinese Gen Zers – those born during a time of strong economic growth in the 1990s – are confident, proud of their country, and nostalgic for all things Chinese, including homegrown soft drinks. They are more favorably disposed toward domestically made products than previous generations, and their spending power is expected to rise fourfold to $2.5 trillion by 2035. That has opened up a marketing opportunity for Chinese beverage companies, including startups, that are benefiting from more mature domestic supply chains, sophisticated manufacturing, and slick targeted marketing. They have a long way to go before they can challenge industry leader Coca-Cola, however, which accounts for 42 percent of China's soft drink market, followed by perennial rival PepsiCo with about 32 percent.


Danone SA To Offer Milk Alternatives Later In 2021

The French dairy products company plans to offer new plant-based milk alternatives with improved taste and texture later this year. Executives at a financial performance briefing said today’s “landscape in beverage” is based on almond, oat, soy products. But Co-CEO Shane Grant said the opportunity for the company in plant-based dairy alternatives “is really the challenge of that convention.” He noted that 60 percent of U.S. consumers are not buying plant-based milks” and the barrier is primarily product taste and texture. “We will launch against this opportunity new dairy-like technology under Silk NextMilk, under So Delicious Wondermilk, and under Alpro Not Milk,” he said. Danone in the first half of the fiscal year reported net income of $1.27 billion, or $1.94 a share, up from $1.2 billion, or $1.84 a share last year.

Keurig Dr Pepper

Keurig Dr Pepper Raises Full-Year Outlook Again

KDP’s strong 2nd quarter financials, featuring 9.6 growth in net sales to $3.15 billion, prompted a second hike in its full-year guidance to 6-7 percent from 4-6 percent. The company raised its guidance earlier this year from 3-4 percent growth after an ”exceptional first quarter.” Both of KDP’s largest units – coffee systems and packaged beverages – saw overall net sales growth in Q2, with packaged beverages net sales up 7.6 percent, and coffee systems up by 5.6 percent.  Net sales growth in packaged drinks was driven by carbonated soft drinks, particularly Canada Dry, Sunkist, Dr Pepper, 7UP, A&W, and Squirt, and by growth in core hydration and other specific brands, partially offset by a decline in Hawaiian Punch. 


Strong Demand For Coffee Products Boosts Nestlé’s Organic Sales By 8.1 Percent

The healthy first half financials prompted the Swiss company to raise its full-year organic sales growth guidance to 5-6 percent. Total sales for the half were $46 billion, a 1.5 percent increase over last year’s figure. Coffee was the biggest contributor to organic sales growth: Nescafé and Nespresso brands, as well as Starbucks products, were up 16.7 percent. Ecommerce sales grew by 19.2 percent, but organic growth was strongest in out-of-home channels – 21.3 percent – as coronavirus-related restrictions eased in some markets. According to the company, growth was broad-based across most geographies. 

Other Companies

Litewater Scientific Launches Hydrogen-Infused Functional Energy Drink

The Reno, Nev.-based maker of deuterium-depleted light water has partnered with H2 Beverages to introduce HydroShot, a hydrogen-infused functional energy beverage based on 100 ppm deuterium-depleted water. According to the companies, the new beverage has been shown in studies to increase circulation and the production of nitric oxide. The companies claim that by drinking HydroShot consumers get the added benefit of increased cellular energy by reducing the heavy hydrogen isotope deuterium to a concentration of 100 ppm.

Lifeaid Beverage Debuts Post-Workout Recovery Drink

The Santa Cruz, Calif.-based functional beverage company’s Fitaid Strawberry Lemonade hit store shelves in June claiming to be the “ideal post-workout recovery beverage,” with 40 calories in a 12-ounce can plus omega-3 fatty acids and essential vitamins. The drink was made available to gyms across the U.S. and Canada ahead of its wider release, and is also available at HEB and Vitamin Shoppe. Fitaid's recovery blend includes branched-chain amino acids (BCAAs), glucosamine, CoQ10, and omega-3s, plus raw organic blue agave (as a sweetener), and no artificial flavors or sweeteners. 
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