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Beverage Innovation

Tracking The Drinks Marketplace


Coke Germany Expects To Hit 70 Percent rPET This Year

Moving closer to its goal of 100 percent rPET for its locally bottled beverages, Coca-Cola Germany said it would reach a level of 70 percent recycled material for its PET non-refillable bottles in 2021. Coca-Cola's sustainability strategy is bottle-to-bottle recycling of beverage bottles as part of a low carbon, circular economy. The PET bottles of the ViO, Fuze Tea, and Powerade brands will be completely converted to 100 percent rPET. For other brands, bottles up to a size of 0.5 liters as well as the 1.5-liter and the 2.0-liter bottles will transition to 100 percent rPET. The company is also investing in returnable packaging in Germany, including in new refillable production lines, returnable containers, the expansion of the refillable bottle pool, and new returnable crates. 


Monster Beverage Posts Healthy Q1 Sales, But Can Shortage Affects Profits

The Corona, Calif.-based energy drinks company reported record first quarter sales, but profit margins were hurt by ongoing supply chain problems, particularly aluminum can shortages. Increases in freight and logistics spending resulted in gross margins slipping to 57.5 percent from 60 percent in the first quarter. But steady demand for energy beverages led to record sales in the quarter. Net income was $315 million ($0.59 a common share), up 11.5 percent from $279 million ($0.52 a share) a year ago. Quarterly sales grew 14.5 percent, while sales in the Monster Energy Drinks segment, which also includes Reign Total Body Fuel, grew 17.9 percent to $1.17 billion. Sales in the Strategic Brands portfolio, which includes energy drink brands purchased from the Coca-Cola Co., grew 5.1 percent to $67.8 million.


Nestlé Health Science Acquires Hydration Powder Company Nuun

The Swiss nutritional science company announced it is acquiring functional hydration maker Nuun (Seattle, Wash.). Founded in 2004, Nuun pioneered the separation of electrolyte replacement from carbohydrates, delivering a range of low-sugar effervescent tablets and powders containing additional minerals and vitamins for energy, relaxation, and overall well-being. The transaction is expected to close in Q3 2021. Financial details were noy disclosed.

Other Companies

New – Free – Beverage Company Has Unusual Business Models

Austin, Texas-based FreeWater Inc., says it’s a “philanthropic marketing channel” that offers advertisers an innovative ad medium: eco-friendly aluminum bottles and paper cartons. In the business-to-business model, advertisers may choose either to distribute the product for free or to sell it. With the business-to-consumer model, the water is always free. The company is donating all its revenue to a variety of nonprofits that are building water wells and systems in Africa. Founder Josh Cliffords created FreeWater after volunteering with refugees who had revealed the water scarcity problems they had faced. At the root of the initiative is a “paradigm-shifting” marketing concept that could evolve into the world's first free supermarket and “disrupt the food and beverage industry.” 

Death Wish Coffee Adds Caffeine-Packed Latte To Lineup

The Saratoga Springs, N.Y.-based maker of “the World’s Strongest Coffee” says its new World’s Strongest Latte, developed over two years, contains 170 calories and 300 milligrams of caffeine per eight-ounce can – three times the caffeine in a cup of coffee – and is made with USDA certified organic ingredients. The latte is available in 12- and 24-packs online. The 12-pack is sold on Amazon for $39.96.

Genki Forest Targets U.S., Singapore, With Canned Sparkling Water

The fast-growing Chinese beverage company Genki Forest (Beijing, China) is set to launch eight flavored sparkling water variants in canned (330 ml) versions in Singapore and the U.S. The company’s ready-to-drink beverages include sparkling water, milk tea, and oolong tea. The eight canned fizzy water products are inspired by global fruit flavors such as plum, grape, lychee, peach, and yogurt among others. The company was valued at $6 billion after its latest fundraising round, thanks to a combination of advanced technology and health-conscious marketing. Genki Forest is prioritizing several markets, including Europe, Australia, Canada, the U.S, Singapore, and Malaysia to further its presence there.

Perrier Enters Functional Beverage Arena

PerrierUSA (Arlington, Va.) announced that its first entry in the energy drink market, Perrier Energize, is made with its traditional French-sourced carbonated mineral water along with caffeine from organic green coffee and yerba mate extracts. Available in pomegranate, grapefruit, and tangerine flavors, each 11-ounce can delivers approximately the same amount of caffeine as an eight-ounce cup of coffee. The new products are certified organic and low-calorie, with no artificial sweeteners. Perrier Energize is now available at retailers including Target, CVS, 7-Eleven, and on Amazon. The suggested retail price is $6.49 for a 10-can fridge pack.

Flavors Are New Priority Of Sports Nutrition Drinks – Innova

A new report from Innova Market Insights says sports nutrition shoppers rank flavor as the No. 3 purchase factor, right behind health benefits and cost. Not surprisingly, beverage formulators in the segment are focusing on flavor to gain a competitive advantage. Millennials are the demographic most likely to shop for sports nutrition products, and are the most adventurous consumer group when it comes to flavor. Among the new flavor choices available in sports nutrition drinks are: coffee, including Silk ULTRA Espresso (Danone); fruit and citrus flavors (e.g., Goodsport sports nutrition beverage in lemon lime, fruit punch, berry, and citrus); and hybrids of protein-rich products and familiar coffee, dairy, snack, and cereal brands (e.g., Bodybulding.com’s Hostess Twinkies and Hostess Chocolate CupCakes flavored protein powders).

Takeover Industries Unveils Hydrogen-Infused Spring Water

The Reno, Nev.-based beverage company’s Nxt Lvl Hydrogen Water with Quad-C infused spring water contains trace amounts of anti-inflammatory colloidal copper, gold, platinum, and zinc. The company says the drink, available in 12-ounce, wide-mouth aluminum cans, supports “improved energy, immunity, cognition, recovery and wellbeing,” For best results, “consumers should drink the beverage directly from the container or by using a straw and consume the product within 15 to 30 minutes.” The beverage is endorsed by professional boxer Manny Pacquiao. The company was recently acquired by Labor SMART, Inc., which specializes in providing on-demand blue collar staffing primarily in the southeastern U.S. 

Your Super Debuts Fiber-Rich Celery Juice MIx

The Venice, Calif.-based maker of plant-based superfood and protein drink mixes says new Gut Feeling’s naturally digestive enzymes and prebiotic fiber reduces constipation, gas, bloating, supports overall digestive health, and delivers 20 percent of a person’s recommended daily fiber. The mix is 100 percent organic, non-GMO, plant-based, and gluten-free without any fillers, sweeteners, flavoring, added oils or artificial ingredients. Plant-based ingredients include celery powder, Jerusalem artichoke, lemon balm, lemon, ginger, and apple. One 5.3 oz. mix contains 30 servings, retails for $34.90, and is available on the brand's website. 
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