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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Sees Five Pandemic-Era Trends Continuing In 2021

The company’s collected conclusions from several consumer studies have identified five major buying trends from 2020 that will endure in 2021. According to “Coca-Cola Refreshing Insights,” consumers' opinions regarding their health had a corresponding impact on purchasing behavior. The company found that purchasing increased when retailers offered pre-wrapped items, clean food and beverage areas, disinfecting wipes, and other anti-COVID measures. Other trends expected to endure in 2021: working, eating, and exercising at home; buying self-care items and special treats; online shopping and buying; and more mindful spending. Forty-three percent said they will tip servers more than before to help restaurant workers recover from the coronavirus.

CCEP Broadens Costa Coffee RTD Range

The two new variants in the Coca-Cola European Partners’ Costa Coffee ready-to-drink range are. Vanilla Latte (250 ml can, $2.34) and Flat White ($2.34). The Vanilla Latte version hopes to tap into the expected 85 percent growth in vanilla-flavored ready-to-drink coffee sales over the last 12 months, the company said. Costa sells more than six million vanilla lattes over-the-counter in its retail shops every year. Sales of Flat White RTD coffees “have more than quadrupled over the last year.” The ready-to-drink coffee sector is growing 20 percent in value annually “as consumers look for pick-me-ups while on-the-go, and increasingly at home.”

Coca-Cola Extends Line Of Almond-Based Dairy Alternatives

Simply Almond is an all-natural beverage family containing zero grams of added sugar and available in four varieties: Original, Unsweetened, Vanilla, and the newly-released Simply Almond Unsweetened Vanilla. All of the products are available at U.S. grocery stores in 46-ounce clear carafes at a suggested retail price of $3.99.

Coca-Cola Bottling United Expands Alabama Warehouse To Serve Gulf Coast

The company is investing $48 million to add 120,000 square feet to its Mobile warehouse while optimizing distribution and installing a state-of-the-art warehousing system. The new Vertique case picking system will make the process more organized and efficient and put less stress on associates, the company says. Construction on the expansion is scheduled to begin mid-2021 and should be completed by the end of 2022. The Mobile facility has more than 300 employees, produces more than 13 million cases annually, and serves some 3,300 customers.


Danone Manifesto Ventures Invests In MOJU

The London-based functional shots company MOJU will receive $3.4 million from Danone’s private equity group (DMV, New York, Paris) as part of a fundraising round. The financing, led by DMV, has also committed professional footballer Hector Bellerin, and the ex-COOs of Graze and Hello Fresh, to investing in the start-up, which plans to use the money to fund growth. Founded in 2015, London-based MOJU offers a range of drinks and shots made from such ingredients as ginger root, seaweed, and turmeric root. Available in 60 ml and 500 ml bottles, the products are marketed as support for the immune system as well as an aid in sports recovery. The company has also recently made available a prebiotic blend containing chicory root inulin, green banana powder, golden kiwi powder, and baobab powder.

Danone Intros Functional Volvic Touch Of Fruit Variant

The Touch of Fruit portfolio now features a functional flavored water – Pineapple & Orange Vitality – with vitamin B6. The low-sugar beverage is made with natural flavors and no artificial sweeteners, while also offering added vitamin B6 to reduce tiredness and fatigue. The new offering is suitable for vegans and comes in a 100 percent recyclable 1.5-liter bottle (RRP: $1.51), as well as six-packs. It is rolling out to retailers in the U.K., starting with Tesco.

Danone Launches Evian+ Flavored Sparkling Waters In U.S.

The Evian+ line is free from sugar, sweeteners, and calories and is available in Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil, and Cucumber & Mint flavors, each containing magnesium and zinc to support normal cognitive function and reduce fatigue. According to the company, "The introduction of a sparkling flavored functional water reflects the importance of adapting to consumer habits."

Keurig Dr Pepper

Keurig Dr Pepper Overhauls Look Of Snapple

KDP CEO Bob Gamgort said it was “time to refresh” the look of the iconic tea and juice drinks, but not the flavors. The “complete revamp” of the packaging features a “sleek shape” and 100 percent post-consumer recycled plastic – “85 percent less material than our current packaging.” Gamgort said the changes will reduce shipping costs and carbon footprint. Keurig Dr. Pepper, meanwhile, had a solid financial year as consumers stayed at home during the pandemic. Fourth quarter adjusted sales rose 6.4 percent from a year ago to $3.12 billion. Adjusted earnings rose 11.4 percent. And the company said it gained market share last year in 90 percent of its cold beverage retail base. 


Nestlé Japan Takes Advantage Of Growing Market For Plant-Based Drinks

The Kobe-based company has launched two “plant-based coffee” lines as it seeks to maximize the appeal of a heavily-consumed beverage while tapping into a hot consumer trend.  The increased interest in plant-based foods and beverages is particularly strong among consumers interested in healthy food and lifestyle, or in ethical consumption. According to Nestlé Japan, the domestic plant-based coffee market grew nine percent year-on-year to $1.9 billion in fiscal 2019, and 11 percent in fiscal 2020. The company launched the Nescafé Plant-Based Latte range, which includes Oat Latte and Almond Latte. A new Starbucks CPG plant-based line includes Premium Mixes Silky Soy Latte and Premium Mixes Toasted Oat Latte, both available as four-stick packs.

Other Companies

Rowdy Mermaid Adds Line Of Sparkling Adaptogenic Drinks

The Boulder, Colo.-based kombucha maker announced that it's entering the adaptogenic beverages category with the launch of sparkling “Adaptonic” drinks made with fruits, herbs, and immunity-supporting reishi mushroom extract, ashwagandha, matcha tea, and holy basil. The launch of the adaptogenic tonics in four flavors coincides with the release of a new Grapefruit Rise kombucha flavor, the brand's first "energizing" kombucha available at Rocky Mountain Region Whole Foods Markets. Most of Rowdy Mermaid's other kombucha flavors will be available soon at Whole Foods Markets nationwide. The tonics contain fewer than 25 calories and six grams of sugar per 12-ounce can (MSRP: $3.29/can). The functional beverage market is set to hit $46 billion by 2023, with sales of products with medicinal mushrooms up YoY 200-800 percent, the company said. 

Phocus Boosts Distribution 60 Percent Nationwide

The Louisville-based sparkling water company has negotiated several new deals across the country that will increase its distribution by nearly 60 percent. The company has partnered with four major grocery chains, adding nearly 500 new retail locations. Total retail locations will surpass 3,000 stores. Available in grapefruit, peach, cola, cucumber, and other flavors, Phocus beverages contain reverse osmosis sparkling water, citric acid, natural flavor, caffeine from natural tea, L-theanine. and electrolytes (calcium chloride, potassium bicarbonate). 

Rage Coffee Anticipates 200 Percent Increase In Sales In 2021

The India-based maker of vitamin-infused instant coffee says it expects to triple revenue this year from $2 million to $6 million – three years after launching. The company says its instant coffees are formulated with six plant-derived vitamins that work synergistically with caffeine to provide energy without the jitters. A major goal is to produce a high-quality coffee that replicates the experience in cafes. Because most high-quality coffee in India is imported, Rage Coffee set out to create a homegrown company to compete with international brands. Its target audience is younger consumers (18 to 34 years old) looking for a high-quality coffee that is affordable and convenient. The company recently entered the U.S. market via Amazon. It recently raised an undisclosed amount of growth capital from Getvantage and has closed a round of funding led by Refex Capital.
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