The plant-based milk category grew five percent in the United States in 2019 to reach $2 billion in sales. A survey found that 37 percent of respondents said they drink plant-based beverages once a week or more. An often-overlooked subcategory of that market is milks made with ancient grains, including cereals such as spelt and barley and pseudo-cereals such as millet, quinoa and buckwheat. According to beverage formulators, ancient grains add texture, nutrition, and marketing appeal to drinks, especially thicker beverages such as smoothies. The Andersons (Maumee, Ohio), for example, produces ancient grain-based pre-gelatinized functional powders that enhance the texture, mouthfeel, and moisture retention of beverages such as smoothies and shakes. Healthy Food Ingredients (Fargo, N.D.), says dairy-based beverages, drinkable yogurts, or juices with pulp, tend to work best when paired with grain ingredients.
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