Bellevue, Colo-based Sovos Brands announced that its subsidiary Noosa Yogurt LLC is launching a line of fruit smoothies in strawberry, strawberry banana, mixed berry. and mango flavors. The smoothies combine whole milk yogurt with a puree made from fruit, cane sugar, and wildflower honey. Each 7-oz serving contains 160 calories, five grams of protein, six grams of fat, and nine grams of sugar. The company’s entry into the drinkable yogurt market is based on data indicating that yogurt drinks have experienced a growth rate of more than ten percent a year each year for five years. Noosa fruit smoothies are available at Safeway, Shaw’s, Ingles, Spartan Nash, AWG, Wakefern, ACME, Meijer, and HyVee, and are set for wider national distribution in early 2021.
[Image Credit: © noosa yoghurt]