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ITC’s B Natural and Amway India have teamed up to offer the B Natural+ fruit juice range in two variants: Orange and Mixed Fruit. The drinks will be available in one-liter packs at a price point of $1.72. The company says the new drinks provide the dual benefit of immunity plus fruit & fiber. Ingredients were tested in a randomized, double-blind placebo controlled clinical study conducted over a period of three months. Amway India is expected to make the new range available nationally in stores and through the company’s Indian distribution network. According to ITC, the urgency of the pandemic crisis drove B Natural to proactively provide an effective fruit beverage range this summer that could contribute to supporting immunity with a clinically-proven ingredient.[Image Credit: © ITC Limited]
Fruit and vegetable juice firm China Huiyuan Juice is reportedly investing heavily in its e-commerce platforms to maintain its leadership rank in the China Brand Power Index. Consumers can now purchase Huiyuan’s products – 100 percent juices, nectars, and juice drinks – in the Huiyuan Beverage Flagship store on the Pinduoduo platform, as well as on China’sother e-commerce platforms, Tmall and Jd.com. Pinduoduo has 600 million active users, 3.6 million merchants, and an annual transaction volume exceeding $140 billion.[Image Credit: © Myriam Zilles from Pixabay]
Louisville, Ky.-based Phocus has added a cola flavor to its line of sparkling waters. The Cola flavor contains natural caffeine from tea and the amino acid l-theanine, but no sugars, sweeteners, sodium, or calories. To create the flavor, the brand blended extracts of cinnamon, citrus, and vanilla with notes of caramel to create a cola taste, the company said. Phocus’ Cola flavor is available online for single purchase or monthly subscription, and will launch soon at retail locations nationwide. [Image Credit: © Clear Cut Phocus]

Starbucks has added a new vegan drink to its summer menu that combines guava, passionfruit, pineapple, and ginger with coconut milk and ice. The Iced Guava Passionfruit Drink joins two “fan-favorite” vegan coconut milk beverages introduced in March. All three vegan options are hand-shaken with ice and coconut milk for a “smooth and creamy” beverage. The Golden Ginger Drink features ginger, pineapple, and turmeric; the Pineapple Matcha Drink contains matcha, pineapple, and ginger. While many U.S. businesses remain closed due to the ongoing coronavirus pandemic, Starbucks has reopened 85 percent of stores. More than 90 percent of Starbucks stores are expected to reopen by early June.[Image Credit: © Starbucks Coffee Company]

A fifth-generation peanut farmer has created a peanut-based coffee that may create an entirely new marketing opportunity for “goober pea” farmers. Virginia Gold Peanut Coffee (Suffolk, Va.) hasn’t landed distribution in large retail grocers yet, but founder James Harrell said the beverage has significant opportunity as an economic driver and is available DTC on the company’s website, through some wholesale and a few local stores. Harrell had to overcome significant technical challenges – removing the oil after the peanuts are roasted was a big one – but the result was satisfactory. A 10-ounce bag of peanut coffee costs only about 6.5 cents to produce, less than the cost of the bag it is in. But consumers apparently are willing to pay a premium coffee price for Virginia Gold: $8.99 for 10 ounces, “one of the highest profit margins on the market today.” Harrell says the beverage has a leg up on traditional coffee because it is naturally caffeine free but can easily have caffeine added to it.[Image Credit: © Virginia Gold]