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Beverage Innovation

Tracking The Drinks Marketplace


CCEP Lowers Prices For PMPs On A Range Of Coke Products As Pandemic Changes Shopping Habits

To help retailers take advantage of the increase in home consumption, Coca-Cola European Partners (CCEP) is recommending lower price points for its price-marked packs (PMPs) of colas. The 1.75 liter bottles of Diet Coke and Coca-Cola Zero Sugar, including cherry and vanilla flavors, will bear a £1.75 ($2.13) PMP, and 1.5 liter bottles of Coca-Cola Original Taste and Coca-Cola Cherry will have a £1.95 ($2.37) PMP. The 500 ml bottles of Diet Coke Sublime Lime, Diet Coke Twisted Strawberry, and Coca-Cola Zero Sugar, including cherry and vanilla, will now come in a £1 ($1.21) PMP. A CCEP sales exec said consumer behavior has changed since the lockdowns, and “we can be pretty certain of some long-term changes in the way people shop, which suppliers and retailers must adapt to.” PMPs account for more than 60 percent of total soft drink sales in independent and symbol convenience stores in Europe.[Image Credit: © The Coca-Cola Company]

Coca-Cola Expands High-Speed Bottling Capacity In Southwest China

Coca-Cola continues to lay the groundwork for expansion in the Chinese market with the opening of a high-capacity bottling facility in Chengdu, capital of Sichuan province. The new COFCO Coca-Cola Beverages Ltd (CBL) facility can make 120,000 cans an hour, making it the fastest fully automatic production line in the world, according to the company. The current industry average is between 66,000 cans and 90,000 cans every hour. The bottling line is also the only automatic production line in the global Coca-Cola system that can produce a variety of different packaging specifications at the same time. The company's first plant in China was built 21 years ago in Chengdu, where three new lines were built last year. CBL plans to accelerate production when the COVID-19 pandemic eases, increase investment in equipment renewal and technical transformation, and optimize and upgrade industrial capacity.[Image Credit: © THE COCA-COLA COMPANY]

Developers Of Plant-Based Biodegradable Drinks Bottles See Commercialization By 2023

Although the technology is still several years from the marketplace, Coca-Cola and Danish brewer Carlsberg have invested in the Paper Bottle Project, whose goal is to replace plastic bottles with a sturdy all-plant material that completely decomposes within one year. The project is run by the Paper Bottle Company (Pabaco), a joint venture of paper packaging developer BillerudKorsnäs and Austrian plastics manufacturer ALPLA. Dutch biochemical company Avantium is developing a plant-based material (PEF) strong enough to hold drinks and still biodegradable within one year, by 2023. Carlsberg was an early supporter of the technology.[Image Credit: © WebWire/The Coca-Cola Company]


Nespresso Debuts 80 Percent Recycled Aluminum Coffee Capsules

In another step toward the goal of “circularity,” Nestlé business Nespresso (Lausanne, Switzerland) has introduced coffee capsules made of 80 percent recycled aluminum. The company in March debuted new machine boxes in fully recyclable packaging made of 95 percent recycled material. The 80 percent recycled aluminum capsules will be used in the Original Line Master Origin Colombia coffee, also introduced in March in selected countries. The company said it plans to have the full Original Line and Vertuo ranges of coffee capsules made using recycled aluminum by the end of 2021.[Image Credit: © Nestlé]

N.Y. City Suburb Approves Plan To Build A Nestlé Waters Distribution Center

The Yorktown (N.Y.) planning board has approved a scheme to build a Nestlé Waters distribution center that would create approximately 60 jobs in the Lower Hudson Valley region. The plan would also allow for the renovation of a former Verizon building that has been vacant at the location for years. Nestlé will renovate the 1.9 acres for its office and distribution uses. "The rapid approval of Nestlé Waters' application is an example of a changing Yorktown that is open to new businesses by streamlining its application processes, revising outdated land uses and moving with urgency," a town official said. [Image Credit: © Nestlé Waters North America Inc.]

Other Companies

Calm Drinks Debuts Multivitamin- And CBD-Infused Calm Water

Calm Drinks of Manchester, U.K., announced the launch of Calm Water, “the world's first multivitamin drink infused with CBD.” The orange-flavored sparkling water, enriched with 14 vitamins and minerals, comes in a 250 ml can. Vitamins added include C, D, E, and B1; minerals include folic acid, zinc oxide, and sodium selenite. The beverage, which also contains 10 mg of CBD, is available on the Calm Drinks website in 1, 4, 6, 12, 24 and 48 packs and will shortly be available in other online and in retail stores.[Image Credit: © PR Foto]

“Stealth Health” Is The Watchword For Coffee Start-Up Taika

The co-founders of California coffee start-up Taika say they are on a mission to deliver to consumers something called “stealth health” through juiced-up coffee drinks containing natural stimulants and other ingredients. Michael Sharon and Kalle Freese compiled an inventory of 20 natural ingredients beneficial to health without harmful side effects. Nothing in Taika’s coffee-based drinks is a novel compound or regulated substance. A key ingredient, in fact, is L-theanine, commonly found in tea. The company’s first product was a regular coffee, but it has since added an oat milk latte. The coffees are available at stores across San Francisco and in Los Angeles. Taika has raised $2.7 million in seed funding to date to take its product to market, and coffee is just the beginning, according to Sharon. “If we’re able to take sugar and milk out of [the consumer’s] day… and we’re not beating them over the head with the health aspects… there are a ton of products out there that we could turn into stealth health products.”[Image Credit: © Taika Inc.]

Ugly Drinks Hopes To Keep Its DTC Fans Excited As It Launches New Flavors

New York, N.Y.-based sparkling water company Ugly Drinks is opening flavor innovation to its growing community of enthusiasts. The company announced it is working with fans to crowdsource ideas, at the same time releasing online monthly limited-edition flavors of its 12 oz. seltzer range. The company said its direct-to-consumer (DTC) business has grown 250 percent in the past year, so it is “making sure fans are involved in key decisions and future product launches,” by testing products, and offering feedback and suggestions on new flavors to help inform what launches are coming next. Limited-edition products will be variations of the flavored sparkling water range, containing no sugar, no sweeteners, no calories, and nothing artificial. The first flavor, Cherry Cola, was released on May 12 (public release May 15) and a second flavor will be available in early June. Early release is available to subscribers to the Ugly Autoship (subscription) program.[Image Credit: © Ugly Brands Inc]

Start-Up Launches Low-Carb, Low-Calorie Sodas Into A World Of Soda Alternatives

In a world where the soft drinks market is crammed with soda alternatives, New York-based start-up United Sodas of America decided its mission was to “go straight for soda.” The company is launching with 12 flavors in brightly-colored cans: cherry pop, white coconut, sour blueberry, young mango, strawberry basil, gingery ale, and more. Each 12-ounce can contains 30 calories, organic sweeteners (stevia, erythritol, and cane sugar), and no artificial flavors. The original distribution plan was a mix of direct-to-consumer sales and targeted regional retail. But the pandemic threw a monkey wrench into that strategy, so now marketing relies heavily on direct sales. The company will deliver to 50 states via FedEx, offering a 12-can sampler box or variety theme pack (four cans of three flavors). It also has a monthly subscription service.[Image Credit: © United Sodas of America]
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