Fizzy, citrusy Orangina soft drink, now owned in the U.S. and Canada by Ventures Food and Beverage (VFB), has returned to its original 1936 recipe and iconic pear-shaped glass bottle with two new designs. The brand has had a number of owners over its lifetime, including Keurig Dr Pepper, Suntory Brands, Canada Dry Motts Inc. (in Canada) and now VFB, an accelerator group under Pepsi Bottling Ventures (PBV), majority owned by Suntory (Orangina is not affiliated with PepsiCo). The company has a three-year plan to reinvent the drink as well as create a new category of beverages, dubbed sparkling juice. Orangina has nine distributors including Honickman, Sysco, and KeHE. By April, it is set to be available at numerous retailers, including Price Chopper Supermarkets, Fairway Market, and Key Food. Distribution is expected to expand beyond grocery and convenience stores into restaurants.
[Image Credit: © Schweppes International Limited]