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Beverage Innovation

Tracking The Drinks Marketplace


CCEP Expands Diet Coke Lineup With Sublime Lime Flavor

In a move that capitalizes on the finding that lime is the third most preferred flavor in the U.K., Coca-Cola European Partners has added Diet Coke Sublime Lime flavor to its lineup. According to the website BetterRetailing.com, Sublime Lime will help retailers tap into the fast-growing – CAGR 11 percent – $295 million flavored cola segment. Available now in the U.K., the flavor is sold in 330 ml and 500 ml plain and price-marked packs, in multipacks, and 1.25-liter and 2-liter formats. Supported by a multimillion-dollar marketing effort, the campaign will also feature the variety of Diet Coke launched in 2019, Twisted Strawberry. Included in the promotional campaign are outdoor advertising, digital, and TV, as well as sampling and in-store promotions.[Image Credit: © Coca-Cola European Partners]

Coca-Cola HBC Expands, Modernizes Production Capacity At Northern Ireland Plant

Coca-Cola HBC’s newly-installed $12 million canning line at its Lisburn plant supports increased demand for can production – the capacity is 4.8 million a week – while enabling the key goal of bringing production of its Monster Energy products in house. The new canning line also: makes possible production of sustainable secondary packaging for multipack cans, as well as paperboard and cardboard packaging for multi-pack cans; increases the number of products and pack sizes available; and reduces reliance on sourcing from other European facilities. The new line also supports the transition to taller “Sleek Cans” – launching this month – an element of the World Without Waste initiative.[Image Credit: © Coca-Cola Hellenic Bottling Company]

CCEP’s Glacéau Smartwater Bottles Now Made From 100 Percent Recycled Plastic (rPET)

Coca-Cola European Partners (CCEP) is launching a promotional campaign to let consumers know that its Glacéau Smartwater bottles are now made from 100 percent recycled plastic (rPET) and are still 100 percent recyclable. The campaign will kick-off at the end of the month and run for three weeks across out-of-home advertising spots such as poster sites and digital screens. The move to 100 percent rPET, which includes all 600 ml and 850 ml plastic bottles, will remove 3,100 tons of virgin plastic from circulation each year.[Image Credit: © THE COCA-COLA COMPANY]

Coca-Cola’s Innovation Team Market-Tests A Less Sugary Version Of Kombucha

Coca-Cola has joined its Minute Maid juice subsidiary to develop a cultured juice beverage, named Cidewinder, said to have "similar digestive health benefits as kombucha but with less sugar." The beverage, being tested in Texas and California grocery and convenience stores, is among a handful of new products developed by Coke’s Transformational Innovation Team, which partners with brands and business units to commercialize new drinks in a few months. Besides Cidewinder, the team helped develop a zero-sugar, keto-friendly smoothie and partnered with the Honest brand to launch a 20-store test for both a kombucha and cold brew coffee drink. The company first entered the kombucha space in 2018 with the acquisition of Australia’s Organic & Raw Trading Co, two years after PepsiCo purchased KeVita, the second-largest kombucha brand in the U.S., for a reported $200 million.[Image Credit: © The Coca-Cola Company]

Coca-Cola Amatil Posts Strong Revenue Growth, Renews Focus On Healthful Products

Announcing FY2019 financial results, Coca-Cola Amatil indicated it is renewing a focus on healthful product reformulation and sustainability in Australia, Indonesia, and New Zealand. The company posted total revenue growth of 6.7 percent year-on-year to hit $3.4 billion and full-year net profits of $247 billion, a 34.2 percent year-on-year growth. The company said its Australian Accelerated Growth Plan helped it to better position itself with smaller customers in the country, whereas the Indonesian Accelerate to Transform Plan helped it better understand local consumers at a deeper level “and connect with them.”  Both are joint developments between Coca-Cola Amatil and the Coca-Cola Company. In Australia, the plans’ aim was to build categories such as dairy, energy drinks, and kombucha, and focus resources on emerging customers in the foodservice sector. The Coca-Cola brand is the biggest item in Australia, representing more than half of sales. Coca-Cola Amatil’s sustainability efforts for Australia and New Zealand include switching 70 percent of its plastic bottles to 100 percent recycled materials,

[Image Credit: © Coca-Cola Amatil Limited]


Danone NA Unveils Plant-Based RTD Lattes

Danone NA has extended its Silk plant-based beverage brand in the U.S. into RTD coffee with two dairy-free latte flavors – espresso and mocha – featuring a blend of almond milk and oat milk. Made with cold brew arabica coffee, the lattes are packaged in recyclable plant-based bottles made with at least 80 percent renewable sugarcane. The RTD lattes are now available for a suggested retail price of $5.49 per 48-oz bottle.[Image Credit: © THE WHITEWAVE FOODS COMPANY]

Danone Acquires Majority Stake In U.K. Bottled Water Company Harrogate

Danone subsidiary Danone Waters U.K. & Ireland will acquire a majority stake in U.K.-based bottled water company Harrogate Water for an undisclosed sum. Harrogate Water, owner of bottled water brand Harrogate Spring Water and charitable water brand Thirsty Planet, was majority-owned by the Cain family. Addition of the Harrogate products expands Danone’s bottled water range, which includes Evian and Volvic. The company said the acquisition boosts its position in the U.K. market and supports growth opportunities for the Harrogate portfolio. The Cain family will become minority shareholders.[Image Credit: © Harrogate Water Brands]


Nestlé S.A., Starbucks To Market Premium Instant Coffees

Nestlé S.A. and Starbucks have developed a premium instant version of Starbucks coffee as part of their global coffee alliance. The new range of instant coffees, to be sold in multi-serve tins and single-serve formats, comprises medium roast and dark roast coffees and a variety of coffee beverages and a tea latte. The medium roast is a Latin American coffee with notes of milk chocolate and nuts; the dark roast is a fuller-bodied Latin American coffee with a sweet roast flavor and notes of dark chocolate. The new coffee beverages and tea latte, inspired by signature Starbucks beverages, will be available in cappuccino, caffe latte, caffe mocha, caramel latte, vanilla latte and matcha latte varieties. The products will be rolled out in the U.S., U.K., Ireland, Brazil, Chile, Mexico, Australia, New Zealand, China, Japan, Malaysia, Singapore, Thailand, and South Africa.[Image Credit: © Nestle]

Other Companies

Alcohol Marketer Constellation Brands Helps Promote Wellness Water Karma

The venture funding unit of beer, wine, and spirits marketer Constellation Brands has taken a minority stake in non-alcoholic brand Karma Wellness Water. Constellation Ventures is collaborating with Karma on a marketing campaign promoting Karma and especially its patented cap technology. Introduced in 2011, the Karma Push Cap is touted as a breakthrough component of Karma Wellness Water, a natural beverage delivering vitamins and probiotics infused by the consumer moments before consumption. The “Believe in Karma” campaign includes new packaging and revamped advertising that emphasizes Karma’s fresh look, distinctive cap, and associated consumer benefits. The campaign, which leverages digital media, especially social media, says nutrients in other premixed drinks deteriorate over time. Karma’s patented, protective push cap (made of recyclable and FDA-compliant material), however, guarantees that ingredients are delivered at peak potency and never compromised.[Image Credit: © Constellation Brands, Inc.]

Millennia Tea’s Flash-Freeze Technology Delivers Five Times The Antioxidants Of Traditional Teas

Tea leaves traditionally are picked, dried, then steamed, packed, and shelved. The process depletes many of the antioxidants found naturally in tea, according to Canada-based Millennia Tea CEO Tracy Bell. Her company takes a different approach – pick, wash, flash freeze – a process that results in tea that contains “five times the antioxidants of a green tea made from the same leaf” but dried. Bell acknowledges that buying tea in the frozen food aisle is unconventional, but says consumers increasingly are returning to the frozen aisle to buy products in their nutritional prime thanks to flash freezing. To make sure consumers get the message, however, she joined the venture capital fund SOSV’s Food-X accelerator program, which provided access to contacts and experts on sourcing, supply chain, marketing, and PR.[Image Credit: © Millennia TEA Inc.]

Canned Water Company Liquid Death Pulls In $9M In First Round Funding

Los Angeles-based canned water maker Liquid Death – as in “murder your thirst” – said it has raised $9 million in its first serious funding round, the proceeds of which will be used to strengthen its sales team ahead of a planned national expansion in retail and on-premise outlets this year. The Series A cash will also help to increase manufacturing output. Total company funding is now at $11.25 million. The brand entered the retail market last spring, launching several tests in C-stores without a full sales team in place. The product is available in about 2,000 accounts nationwide, including retail chains such as 7-Eleven and on-premise locations such as bars and nightclubs. Investors included Ring founder Jamie Siminoff, TOMS Shoes co-founders Jake Strom and Blake Mycoskie, GirlBoss founder and CEO Sophia Amoruso, and Thrive Market CEO Nick Green. Current investors Science Inc. and Away co-founder Jen Rubio also participated.[Image Credit: © Liquid Death Mountain Water]

Fruit Flavors, Familiar And Exotic, Pique Beverage Drinkers Worldwide

The beverage market has taken a shine to ingredients derived from familiar fruits like lemon, lime, peach, and strawberry, all commonly used in sparkling water. Emerging exotic flavors include blood orange, passionfruit, and guava. A marketing exec for beverage development adviser Imbibe says brands are delivering exotic and unfamiliar fruits whose flavors appeal to consumer palates when combined with more familiar fruity flavors. Emerging domestic flavors include blackberry, raspberry, tangerine, and mango, all rich sources of vitamin C. Lemon experts Citromax said demand for natural, clean-label ingredients is fueling interest in fruit-based beverages with flavors like orange and lemon. But beverage-makers also are seeking unusual flavors from around the globe, like yuzu, Persian black lime, and calamansi.[Image Credit: © Myriam Zilles from Pixabay]

U.K.’s No. 2 Energy Drinks Company Enters RTD Coffee Market

Boost Drinks. launched in 2001 and now the U.K.'s second largest energy drinks brand, has entered the canned RTD coffee sector with a new iced coffee range, available beginning March 1 in 250 ml cans. Both the Caffé Latte and Double Espresso varieties will be sold in $1.30 price-marked and non-price-marked packs. The RTD coffee segment in the U.K. is valued at $143 million with 27 percent year-on-year growth. To support the launch, Boost will be offering POS and sampling activity for convenience retailers.[Image Credit: © Boost Drinks Limited]

Low Carbon Footprint Swedish Pea Protein Milk Debuts In U.S., Canada

Swedish pea-protein dairy alternative Sproud is migrating to the U.S. to take on almond-based milks as a “more sustainable and tasty” option. The low carbon footprint brand hopes to appeal to consumers who are looking for a healthful dairy alternative “and who also care about the planet.” To be launched in four varieties – original, unsweetened, chocolate, and a barista formula – Sproud contains no dairy, soy, nuts, or gluten and is also non-GMO. Ingredients include water, pea protein (2,5 percent), agave syrup, rapeseed oil, dipotassium phosphate, calcium carbonate, calcium phosphate, gluten-free oat oil, salt, vitamin B12, riboflavin (B2) and vitamin D2. The brand, distributed by Ethical Brands in the U.S., will be available at select retailers starting in April, as well as online on Amazon. The suggested retail price is $3.99 for a one-liter pack.[Image Credit: © CNW Group Ltd]
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