Coca-Cola
Coca-Cola Debuts Revamped Powerade Sports Drinks
Coca-Cola’s sports water brand Powerade is introducing two functional versions – the first innovations in ten years – along with revamped packaging. The two new zero-sugar variants offer functional hydration solutions plus a new packaging design inspired by the Powerade ION4 Advanced Electrolyte System. In late January the company will roll out Powerade Ultra, a sports drink that contains creatine, branched-chain amino acids (BCAAs), vitamins B3, B6 and B12 and +50 percent more ION4 electrolytes compared to original Powerade. In mid-February, the company will debut electrolyte-enhanced Power Water. The ION4 system replaces the four primary electrolytes lost in sweat: sodium, potassium, calcium, and magnesium. Ultra will be available in mixed berry, white cherry and citrus blast flavors. Power Water will be offered in berry cherry, tropical mango, and cucumber lime flavors in six-unit multi-packs of 16.9-oz. flat-cap bottles and individual 20-oz. sport cap bottles.[Image Credit: © WebWire]
Coca-Cola’s $11M Global Plastics Cleanup Program Is Lambasted By Greenpeace
The Coca-Cola Co., stung by criticism that it is a major global polluter, reportedly has pledged $11 million dollars over three years to help clean up nine rivers across Asia, Africa, North America, and South America. Each clean-up project will use data from the captured waste in the rivers to change human behavior and create a less polluted world. According to the company, programs in Panama, Vietnam, India, Indonesia, Ecuador, Mexico, Thailand, Jamaica, and Kenya are being funded. Longtime environmental critic Greenpeace USA issued a statement saying the initiative was “foolish.” "Coca-Cola … wants people to believe it can capture this waste before it enters our oceans. This is as foolish as it sounds.” The company has spent millions of dollars, Greenpeace said, promoting the “false notion” that recycling and cleanup of plastic pollution solves the problem. “That is a lie.” The organization said the solution to the problem is to phase out single-use plastics and move toward reuse systems.[Image Credit: © The Coca-Cola Company]
Coca-Cola Keeps Mum On Reported Launch Of Coke With Coffee In April
An Instagram account that features new confectionery and soda products recently posted a photo of a purported “Coca-Cola with Coffee” range (caramel, vanilla, and dark blend flavors) to be launched in the U.S. beginning in April. However, a Coca-Cola spokesperson said the company is “not at a place” to confirm a launch of the product line “at this time.” Coca-Cola launched Coke Plus Coffee in Australia in 2017 in a roll-out that has since hit other markets.[Image Credit: © The Coca-Cola Company]
Coke Partners With Chinese Online Retailer JD.com To Explore Innovative Recycling Methods
Coca-Cola and China’s largest online retailer JD.com have partnered in a search for new plastic recycling technology. The Chinese company will apply its nationwide logistics system in a pilot project to help collect used beverage bottles from households. The collected bottles are being sent to recycling facilities in partnership with Coca-Cola, where they’ll enter the circular value chain. JD.com launched its Green Stream Initiative in 2017 to reduce the environmental impact of logistics activities. Between June 2017 and December 2019, the company cut use of disposable packaging by nearly 30,000 tons, saving a million tons of paper. Coca-Cola unveiled its World Without Waste initiative two years ago to help collect and recycle the equivalent of 100 percent of its packaging globally by 2030. The recycling partnership was announced at the World Economic Forum in Davos, Switzerland.[Image Credit: © JD.com]
Coca-Cola And Bottler CCEP To Beef Up Investment In French Operations
Coca-Cola CO. announced during the Choose France Summit (Versailles, France) that it will invest, along with its bottling partner Coca-Cola European Partners (CCEP), $1.1 billion to introduce new products into the French market. The companies said they will expand bottling capacity and modernize CCEP's manufacturing plants. The investment will also be used for innovations and support of company brands. They are also planning to support the hosting of the Paris 2024 Olympic Games. Investments made to the five CCEP plants in France will enable use of more recycled material in bottles and cans. The company will also replace plastic with cardboard for secondary packaging and introduce new cooling equipment for customers.[Image Credit: © The Coca-Cola Company]
Monster
CCEP Expands Monster Lineup With Two New Variants
Bottling firm Coca-Cola European Partners (CCEP) has expanded its Monster Energy drink line with two new variants, Monster Pacific Punch and Monster Ultra Paradise. Monster Ultra Paradise features hints of kiwi, lime, and cucumber with no calories and no sugar. The Pacific Punch variant uses real fruit juice and flavors inspired by traditional tropical punch. The company’s current range includes Mango Loco and Pipeline Punch. Both new variants are available in the U.K. market, and consumers can purchase Monster Ultra Paradise for $1.69 and Monster Pacific Punch for $1.82. According to the company, energy beverages in the country have grown by $139 million over the last two years with Monster contributing $89 million in value “thanks to a growing core range, innovative new flavors, and impactful marketing campaigns.”[Image Credit: © Coca-Cola European Partners]
Other Companies
G Fuel Adds Coffee Flavor To Its Energy Beverage Powders Line
G Fuel (Gamma Labs, West Babylon, N.Y.) announced the launch of a sugar-free "French vanilla" coffee flavor, a powder designed to be mixed with water or milk. The beverage, featuring antioxidants from 19 fruit extracts, delivers 10 calories and 140 mg of caffeine per serving along with “energy and focus-enhancing complexes.” G Fuel French Vanilla will be available for sale in 40-serving tubs and limited-edition collectors boxes, which include one French Vanilla tub and one 16 oz. "The Coffee Cup" shaker cup, at its online store.[Image Credit: © PR Newswire Association LLC]
Beverage Industry Finds Innovative Ways To Deliver Multi-Functional Products
Beverage-makers are increasingly boosting the functionality of their products to help customers achieve personal lifestyle and health and wellness goals. According to Niles, Ill.-based beverage development consultancy Imbibe, consumers are purchasing more expensive premium products – often spontaneously – that not only taste good but fulfill “a need in-the-moment.” Among these products are drinks that deliver key nutrients, energy, digestive health, enhanced mood, and relaxation – and all “are expected to experience significant growth as well in the next few years.” These trends have helped develop a hybrid beverage market whose products that combine ingredients to address multiple needs or include several harmonizing ingredients that target a specific goal. Among the many examples is energy drinks that incorporate functional ingredients beyond caffeine, such as familiar sports nutrition ingredients creatine, electrolytes, and branch-chain amino acids (BCAAs). All have gained ample shelf space at specialty, convenience, and grocery stores.[Image Credit: © GT’s Living Foods]
Swedish Pea Protein Milk Debuts At Fancy Food Show This Week
Swedish pea protein milk brand Sproud will be introduced in the U.S. this week at the 2020 Winter Fancy Food Show in San Francisco. Ethical Brands (Red Bank, N.J.), parent company of plant-based pasta brand Explore Cuisine, said it formed a distribution and marketing partnership with the brand last year to work toward its goal of offering sustainably-sourced, plant-based products to consumers. Explore Cuisine and Sproud share Ethical Brands’ target consumer: flexitarians interested in a “new generation of plant-based products.” Sproud partnered with Ethical Brands in January 2019 to expand distribution to Norway, Finland, Denmark, and the U.K. Sproud milks will have an SRP of $3.45 to $3.99 for a one-liter carton, the standard size for the product internationally. The company is also launching Sproud Nutrition, a line of pea protein-based pre-workout and protein powders in the second half of 2020 in the U.K., then later in North America.[Image Credit: © WMake Brands AB]
Kolibri Debuts CBD Beverages With Bottle Caps That Control CBD Dosage
U.K. soft drinks manufacturer Kolibri Drinks has added an alcohol-free CBD cocktail range that is customizable using its patented dosage caps. Kolibri CBD Cocktails’ flavor cap allows drinkers to control how much CBD is in the drink. The CBD lineup includes Dark Forest and Citrus Grove; each cap contains 20 mg of broad-spectrum CBD drops. According to the company, the micro-dosage cap – invented in 2018 to allow personal control of a drink’s sugar content – preserves the potency of the CBD “so that consumers experience its full potential." Kolibri, which developed the broad-spectrum CBD with a Colorado-based laboratory, is selling the beverages at British health foods retailer Holland & Barrett for $7.80 per 30 cl bottle.[Image Credit: © Kolibri Drinks]
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