
Coca-Cola Japan is adding a new wrinkle to its special holiday Coke bottle labels – the ones that transform into bows – by including a musical gift with each bottle. Customers who pull a tab on specially-marked bottles find the word “music” with a 12-digit code next to it. Input the code on the campaign website to listen to one of 25 songs sung by popular J-pop girl group Little Glee Monster. Whatever song is chosen from the playlist will be available to listen to, without limit, from October 28 until February 14. The campaign also offers a chance to win 50 points on the messaging app Line, or one of 2,000 Baskin and Robbins Christmas ice cream cakes.[Image Credit: © THE COCA-COLA COMPANY]
Coca-Cola’s third quarter profit of $9.51 billion largely met analyst expectations, but its reported revenues were 8.3 percent higher than in the same quarter a year ago. The revenue increase is attributed to the strong demand for sugar-free drinks like the Coke Zero Sugar line and for smaller (7.5-ounce) cans, but also for Coca-Cola Plus Coffee and core sparkling soft drink brands. Coke Zero Sugar turned in its eighth consecutive quarter of double-digit volume growth globally. The company reported three percent organic sales growth in North America and Asia Pacific, as well as four percent in the Europe, Middle East and Africa (EMEA) region. The best sales performance was in Latin America, up 14 percent on an organic basis. Healthy performance was reported in Coca-Cola Plus Coffee, launched in more than 20 markets, and in Coke Energy, available in at least 25 countries with a U.S. launch set for January. The company expects “at least five percent growth in organic revenues” for all of 2019.[Image Credit: © THE COCA-COLA COMPANY]
Coca-Cola European Partners (CCEP), a distributor of more than 50 beverage brands, is now handling a line of performance energy drinks from Monster Energy. Reign Total Body Fuel is a pre- and post-workout beverage targeted at 18- to-35-year-olds. It contains 200 mg of natural caffeine extracted from green coffee beans, but no sugar, artificial colors, flavors, or calories. Other ingredients are intended to enhance performance or reduce fatigue, including branched-chain amino acids, L-arginine, and vitamins B3, B6 and B12. The drink will be available in Melon Mania, Razzle Berry, Lemon HDZ, and Sour Apple flavors. The 500 ml cans have “warrior-themed” packaging and will be sold in plain and price-marked packs ($1.92). CCEP says the launch will be supported by event and venue sponsorships, digital content, and in-store POS materials featuring global and local fitness influencers.[Image Credit: © Reign Beverage Company LLC]
Coca-Cola was recently awarded the top honor for overall corporate transparency in the first edition of the U.S. Transparency Awards that recognize publicly traded companies for the effectiveness of corporate disclosures. such as annual proxy statements, form 10-Ks, and investor relations websites of companies on the S&P 250. "It’s a huge honor to be recognized for the transparency of our disclosure, said Tim Leveridge, investor relations officer at Coca-Cola. BlackRock Inc. came in second, while Southern Company was recognized for the best proxy statement award, AIG for best form 10-K, and Altria Group for the best investor relations website.[Image Credit: © Transparency Award]
With growth in the bottled water business sagging, Nestlé SA announced plans to overhaul its business to meet challenges from sparkling and flavored waters, and from a global backlash against single-use plastic. U.S. bottled-water volumes grew only four percent last year, compared to 8.3 percent four years ago. Sales growth worldwide slowed to six percent from 7.2 percent in the same period. Other factors leading to the pending overhaul include rising costs to make and transport bottles, and fierce competition from store-branded products. Nestlé has raised prices on its core water brands, including Poland Spring and Pure Life, to offset higher costs, but further eroding volumes. The company’s upscale brands such as San Pellegrino and Perrier are doing well in the U.S., but it has been slow to react to rising demand for sparkling, flavored water. Nestlé last year began selling sparkling, flavored water under Poland Spring, Arrowhead, and other brands in the U.S., but has struggled to stand out. The restructuring of the water business will involve changing it from a stand-alone, globally-managed business based in France to a regionally-managed one. Waters chief Maurizio Patarnello will leave the company after more than 16 years.[Image Credit: © Nestle]

Expanding its water portfolio, U.K. beverage manufacturer Clearly Drinks has acquired flavored water brand Revolution Waves (North Yorkshire), founded by international athletes in 2016, for an undisclosed sum. Revolution Waves is listed in more than 100 schools across the U.K., and is sold in Tesco and Asda stores. The sugar-free, low-calorie brand comes in four flavors in 500 ml bottles: raspberry, cherry, cranberry, and lemon and lime. The acquisition expands Clearly Drinks’ national portfolio of water brands that include Perfectly Clear and Whisper, following a 2017 investment by private-equity firm NorthEdge Capital.[Image Credit: © Clearly Drinks Ltd. ]
Glanbia Nutritionals says it will release its powdered CreaBev sports nutrition ingredient for beverages in Europe by the end of 2019. The ingredient features a patent-pending encapsulation technology that enables a more soluble and stable creatine monohydrate for high-performance sports nutrition drinks. According to the company, 70 percent of creatine monohydrate remains after 12 months, unlike standard creatine monohydrate, all of which degrades to creatine after 12 months. Glanbia also says CreaBev does not crystalize when exposed to ultra-heat treatment (UHT) or precipitate like conventional forms of creatine monohydrate.[Image Credit: © Glanbia plc]