Indian beverage company Bisleri’s “Bottles for Change” initiative, launched a year ago to educate citizens about the importance of recycling plastics, emphasizes that the program encompasses lighter plastic materials as well, including milk pouches, multi-layer packets, wrappers, and plastic pouches. Consumers need to know that these household materials should be collected, cleaned and segregated at home, so they can be sent for recycling rather than thrown away. Participants in the initiative include housing societies, companies, schools and colleges, hotels, and restaurants. So-called “plastic agents” – kabadiwalas, NGO partners, recyclers – collect used plastic from participants daily or weekly. In the past year, Bisleri’s “Bottles for Change” has collected 4,800 tons of plastic and recycled 1,000 tons from 500,000 consumers, 600 housing societies, 300 companies, 200 schools, and 400 hotels and restaurants.
[Image Credit: © Bisleri International Pvt. Ltd.]