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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola’s Online Strategy Opens Up New Opportunities For Customers And Retail Partners

Coca-Cola is working hard to connect its physical product to the digital world and provide “seamless experiences” for consumers looking to purchase via any retail channel, the company’s chief digital integration officer Brian Sappington told conference attendees in Las Vegas recently. Coke’s digitizing process so far has involved creation of the Sip N Scan platform that lets consumers scan product codes on mobile phones to access personalized, real-time content and rewards. But it also means creating a corporate mindset that focuses on all aspects of business-consumer engagement, customer management, and internal processes. Integrating digital should benefit consumers, of course, but also grocery retail and foodservice partners, Sappington says. After all, fifty-nine percent of click-and-collect shoppers still go inside the store and 36 percent go inside for a cold beverage or a snack – a huge opportunity to upsell.[Image Credit: © THE COCA-COLA COMPANY]

Coke Energy To Debut In U.S. Early In 2020

Four variants of Coca-Cola’s energy beverage, currently available only internationally, will debut in the U.S. in January, the company announced. Coca-Cola Energy, Energy Zero Sugar, and new flavors Coca-Cola Energy Cherry, and Energy Cherry Zero Sugar, will introduce the growing energy category to Coke drinkers. CNN says it is also a way to make sure that the core Coca-Cola brand remains fresh. Coke Energy has 114 mg of caffeine per 12-ounce serving, about four times the caffeine in a can of regular Coca-Cola (34 mg), and three times the caffeine in a can of Diet Coke (46 mg). The products will have a recommended price of $2.49 per 12-ounce container. Total energy drink and energy shot sales in the U.S. reached about $13.5 billion in 2018, up 30 percent from 2013, according to a Mintel report. Sales could hit $17 billion in 2023. Coca-Cola said there is a "pipeline full of new flavors" and other innovations for the Coke Energy platform.[Image Credit: © THE COCA-COLA COMPANY]


With Oat Yeah Brand, Danone Goes All In On Oatmilk

Most of Danone’s product innovation focus has been on plant-based foods and beverages, especially in the oatmilk segment, a major part of the trend toward plant-based dairy alternatives. It’s a good move, considering that the global market for oatmilk products is expected to grow at a CAGR of 8.2 percent through 2027, according to one study. Despite strong competition from the likes of PepsiCo, Nestlé SA, Califia Farms, and others, Danone has fully embraced oatmilk in 2019 with the launch of a new brand of oatmilk products under the Silk umbrella: Oat Yeah. Among the new products that feature oatmilk: Silk Oat Yeah Oatmilk, free of dairy, soy and cholesterol; Oat Yeah Oatmilkgurt yogurt alternatives; Oat Yeah Oatmilk Creamer; and So Delicious Dairy Free Oatmilk Frozen Desserts. The company also unveiled oatmilk variations in its Stok Cold Brew brand, including Stok Oatmilk Cold-Brew Coffee Latte.[Image Credit: © WhiteWave Services, Inc.]

Other Companies

New CEO Will Manage Coffee Company Bulletproof 360’s Next Growth Phase

Though Bulletproof 360 (Seattle) currently serves customers only in the state of Washington, Founder and Executive Chairman Dave Asprey has broader ambitions. With that in mind, the coffee and tea manufacturer recently hired retail and consumer packaged goods veteran Larry Bodner as CEO to propel its next phase of growth and manage the brand's push further into the retail space. The short-term goal is to move into large retail distribution to make its food and beverage products more accessible. Asprey wants Bulletproof to become an omnichannel company pursuing further growth in consumer-packaged goods and retail in addition to established success in e-commerce.[Image Credit: © PRNewsfoto/Bulletproof]

New Mixers From L.A.’s WeHo Bev Remove The “Cringe Face Factor From Drinking Alcohol”

Wellness-centered beverage start-up WeHo Bev (West Hollywood, Calif.) has launched two zero-calorie, sugar-free mixers that “effectively mask the aftertaste of alcohol” and make taking a shot of booze “easier,” maybe even more healthful. Chaser is available in two variants: a Sweet Tangy Lime Chaser and Cocktail Mixer and the CBD Drip Bottle, both created for consumers to "chase" their shots or use as a drink mixer that can “prevent hangovers.” The beverages also contain hemp CBD, and are 100 percent vegan, gluten-free, and keto- and paleo-friendly. “I wanted to deliver a wholesome drinking experience for the health-conscious consumer” that also gets rid of “the cringe face factor from drinking alcohol," says CEO Jonathan Hekmat. The beverages are available online and in stores, with plans to expand into natural grocery stores in 2020.[Image Credit: © PRNewsfoto/Drinkchaser.co]

DuPont Nutrition Will Work With China’s By-Health To Develop Probiotic Supplements

DuPont Nutrition & Biosciences is joining forces with a China-based consumer health care company to develop probiotic dietary supplements that offer “new functions, new ingredients and new technologies” in intestinal microecology and microbiome science. By-Health moved into the global market a year ago with its acquisition of Life-Space Group, an Australian enterprise that produces and markets probiotic products for all life stages. DuPont offers a range of clinically documented strains under its Danisco portfolio to support the body’s immune system including healthy digestion, and recently launched a range of enzymes designed to help maintain the quality of durum pasta “from pack to plate.”[Image Credit: © Imo Flow from Pixabay]

Functional Beverage Company REBBL Introduces Fiber-Rich Tonics

Beverage brand REBBL (Emeryville, Calif.) has launched a line of functional plant-based hydration drinks containing prebiotic fiber to promote digestive health. The Sparkling Prebiotic Tonics come in four flavors: forest berry, mystic mint, cold-brew cola, and ginger turmeric, each with six grams of fiber and six to eight grams of sugar per bottle. The new beverages – retailing for $3.49 exclusively at Whole Foods Markets nationwide – deliver 22 percent of the recommended intake of daily fiber, the company says. [Image Credit: © PRNewsfoto/REBBL]

Optimum Nutrition’s Hydration Energy Drink Conquers The C-Store Channel

Sports nutrition company Optimum Nutrition says its new RTD beverage Essential Amin.O.Energy Plus Electrolytes sparkling hydration drink has made significant inroads into the C-store channel. In fact, the drink was awarded "Best New Product" in the "Packaged Beverages - Energy Drinks" category by Convenience Store News. Essential Amin.O.Energy Plus Electrolytes is a carbonated, five-calorie beverage offering in its eight fruit flavors a combination of 100 mg of caffeine derived from natural sources like green tea and green coffee bean extract, five grams of amino acids and electrolytes to support energy, focus, performance and endurance. The brand is available in 7-Eleven South West, Rebels, Anabi, Road Ranger and several thousand independent C-store retailers and micro markets serviced by its direct store delivery (DSD) partners throughout the U.S.[Image Credit: © PRNewsfoto/Optimum Nutrition]
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