Coca-Cola
Coca-Cola Korea Unveils Zero-Calorie Carbonated Water In Two Flavors
Coca-Cola Korea’s sparkling water brand Seagram’s The Tansan has debuted two zero-calorie variants. The flavors – lemon and apple mint – will be packaged in transparent 450-milliliter plastic bottles to make sure the bubbles are visible. The company’s promotional campaign gives away customized phone cases to participants in a “Face-tival” event on the CokePlay mobile application. The participant who shows the best “exhilarated look” after drinking the sparkling water will have a chance to win a phone case with his or her face on it, as well as a Tansan Special Kit containing both flavors of the drink. The event ends Sept. 8.[Image Credit: © THE COCA-COLA COMPANY]
Coca-Cola Ireland Moves To 50 Percent Recycled Plastic Packaging
Coca-Cola Ireland announced that all of its 500 ml and smaller packs are now being made from 50 percent recycled plastic (rPET). “Take-home" packs, which include all bottles larger than 500ml, have moved to 25 percent rPET. The recycled material will be incorporated across Coca-Cola's full portfolio, which includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta, and Sprite. The company said the investment in recycled PET, combined with other sustainability measures across its packs, will take approximately 2,000 tons of virgin plastic from circulation in Ireland each year.[Image Credit: © THE COCA-COLA COMPANY]
Coca-Cola Hong Kong Introduces Coca-Cola Energy To “Slasher” Generation
Coca-Cola Hong Kong is aiming the marketing of Coca-Cola Energy at younger consumers – the so-called “slasher” generation -- who tend to be heavily into multitasking. The company said “slashers” are not satisfied with performing one job, have a thirst for freedom, and are willing to stray beyond the confines of a stable income. The introduction of Coca-Cola Energy is the company’s attempt to tap into the rising demand for energy drinks from this segment. The beverage contains 80 mg of caffeine per 250 ml; in contrast, classic Coca-Cola has 24 mg. It also contains guanara extract (with naturally-occurring caffeine) and vitamins B3 and B6, but not taurine, which is suspected of having neuromuscular side effects. Coca-Cola Energy comes in both original and sugar-free variants. [Image Credit: © THE COCA-COLA COMPANY]
Danone
Danone Unveils Fruit & Vegetable Cultured Shots In U.K.
Danone’s new Actimel Fruit & Veg Cultured Shots, launched in the U.K. and targeted at younger beverage consumers, is an attempt to revolutionize the juice and smoothie category by providing fewer calories per serving, according to the company. Marketing research has found that consumers like smoothies but restrict the amount they drink because of high calorie counts. The new shots contain fewer than 50 calories per bottle, while offering immune system support and L. casei (probiotic) cultures. The new drink is launching in three flavors that blend fruit, vegetables and other ingredients. None of the drinks contain added sugar. Actimel Fruit & Veg Cultured Shots will be available in all stores in Ireland from late July, while U.K. consumers can purchase them on Ocado from July 29 and at convenience stores from September onward.[Image Credit: © DANONE]
Other Companies
New “Better-For-Youi” Lineup From Juicy Juice Cuts Back On Sugar, HFCS
Stamford, Conn.-based Juicy Juice has expanded its beverage portfolio targeting kids – and their moms and dads – with three options that contain no added sugar, no high-fructose corn syrup, and no artificial sweeteners: the “the sweetness comes straight from the fruit.” The company is pitching the new drinks – Fruitifuls Organic, Juicy Waters, and Juicy Juice + Protein – as both hydration and nutrition beverages for kids. Juicy Juice Fruitifuls Organic, for example, contains 45 percent less sugar than other juices and a half cup of fruit in each 8 ounce serving. The company developed the lineup with the help of nutrition expert Mitzi Dulan, co-author of The All-Pro Diet.[Image Credit: © Juicy Juice]
“Beanless” Coffee Company Atomo Raises $2.6M In Venture Funding
Seattle-based Atomo Coffee has secured $2.6 million in seed funding to develop what it calls the world’s first “molecular coffee” created without coffee beans. Leading the round was Horizon Ventures, which was an early backer of Impossible Foods and Perfect Day. A successful Kickstarter campaign launched in February raised $25,331 in crowdfunding from 693 backers. Company founders Andy Kleitsch and Jarret Stopforth say climate change and the deforestation involved in traditional coffee farming provided the impetus for the brand. “Atomo’s beanless coffee provides consumers with a sustainable choice while delivering the great taste and caffeine they expect in their morning cup,” CEO Kleitsch said in a news release.[Image Credit: © Atomo Coffee]
A Handful Of Companies Cater To Consumer Concerns About Digestive Health
An increasing number of food and beverage shoppers are motivated by concerns about gut health, market research has found. An International Food Information Council Foundation survey, for example, found that 23 percent of all shoppers seek foods for a health benefit and half of those are looking for digestive health benefits. NKI data show that 39 percent of consumers are trying to manage digestive issues, including younger Millennials. It is no surprise then that suppliers of digestive health ingredients, i.e., probiotic cultures and prebiotic fibers, are promoting those themes in their marketing, as are marketers of live- and active-culture-containing fermented beverages, such as kefir and kombucha, and potable vinegars. Companies active in these segments include Lifeway Foods Inc., (kefir, both dairy and now non-dairy), Goodwolf Feeding Co., Stratus Group Beverage, Boochcraft, McClary Bros.(vinegarIn), and Pok Pok Som (vinegar). [Image Credit: © Melanie Rodriguez from Pixabay]
7-Eleven Expands Its Private Brand Beverage Lineup With Hydration Drink
7-Eleven stores in select locations are introducing a private brand electrolyte hydration beverage – dubbed 7-Select Replenish – that contains 100 percent of the daily values of vitamins A, E, niacin (B3), B5 and pantothenic acid (B6) per 12-ounce serving. Sweetened partially with stevia, the beverage also has 15 grams of sugar and 60 calories per serving or 150 calories per 28-ounce bottle. Replenish also contains the minerals sodium, potassium, calcium, and magnesium that may be lost during exercise or strenuous activity. The company says the new drink is part of its plan to build a private brand beverage lineup. Stores recently added Quake performance energy drinks and the 7-Select GO!Smart line of organic cold-pressed juices. The company cited market research showing that nearly half of Millennial consumers believe that store brands are “more innovative” than name-brand products; they also include more private brand items in their shopping cart than previous generations. [Image Credit: © 7-Eleven]
Dairy Farmers Introduce Hybrid Dairy+Non-Dairy Milk Options
Acknowledging that consumer tastes are changing and non-dairy milk alternatives are here to stay, the Dairy Farmers of America has developed a hybrid plant-based/dairy brand of milk featuring 50-50 blends of lactose-free dairy and either almonds or oats. Described as the “first-ever blended beverage of its kind,” Dairy Plus Milk Blends offers “the protein-packed goodness of pure dairy milk with the flavors and versatility of alternatives.” The DFA said cited research showing that 42 percent of consumers purchase both dairy milk and plant-based alternatives. Live Real Farms’ Dairy Plus Milk Blends are available now in half-gallon cartons at supermarkets in Minnesota; a national roll-out is planned for early 2020.[Image Credit: © Dairy Farmers of America, Inc]
Wis. Craft Distillery Seeks National Distribution For Its Carbonated “Vodka Water”
Central Standard Craft Distillery of Wisconsin released what it says is the first vodka water of its kind in the growing and trending alcoholic seltzer market. Hard2O contains 40 calories in 12-fluid ounces, five percent alcohol-by-volume, and comes in berry, mango, citrus, and dragon fruit-pear flavors, packaged in recyclable material. Currently available in grocery and liquor stores in Wisconsin, the new product’s ad campaign beyond the state features billboards in St. Louis, Mo., and Newark, N.J. The company has also participated in a social media-focused campaign that invites anyone with the names Michael, Michelle or Mickey to email the distillery for a first taste of the drink. H2O is slated to go national in 2020 once a distributor is chosen. [Image Credit: © Central Standard Craft Distillery]
Tea Made From Discarded Coffeefruit Seeks Wider Distribution
Oregon-based Riff Cold Brewed, which recently launched Alter Ego Sparkling Coffeefruit Tea, announced it is available for wider distribution. The product, currently sold in retail outlets in Oregon, Northern California, and Arizona, is an all-natural brew made from dried cascara, the sweet caffeinated fruity pulp, or “cherry,” that surrounds the green coffee bean prior to harvest. The tea contains 100 mg of caffeine and is packaged in 12 oz. sleek cans with a suggested retail price of $2.99. According to the company, the global coffee industry generates nearly 50 billion pounds of coffeefruit waste each year; decomposing coffeefruit waste emits greenhouse gases equivalent to 16.6 million megatons of carbon dioxide. “We had confidence we were on to something and were optimistic about its potential,” said CEO Paul Evers.[Image Credit: © Riff Cold Brewed Coffee]
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