Israeli food-tech start-up Better Juice, Ltd., has partnered with Brazilian orange juice concentrate producer Citrosuco to establish a pilot plant that uses technology to cut sugar content in orange juice. Better Juice says its enzymatic technology naturally transforms all fruit sugars – there are three in orange juice – into healthful prebiotic fibers and other nondigestible sugars. The technology appears at just the right time, according to market researchers. Nearly seven out of ten consumers – particularly those over 55 – across countries surveyed by Innova (U.S., U.K., France, Germany, China, and Brazil) have reduced their sugar intake. The Better Juice device uses non-GMO microorganisms to convert the sugar, providing orange juice manufacturers with “a ready opportunity to meet the trends and claims for reduced sugars, all while keeping the flavor of the beverage,” says CEO Eran Blachinsky.
[Image Credit: © Citrosuco]