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Beverage Innovation

Tracking The Drinks Marketplace


New Kids’ Milk Drink Nutriboost Debuts In Australia

Coca-Cola Australia has launched a flavored milk drink for children with a McCann ad campaign showing the beverage turning wild school children sweet. The ad features parents fending off their moody kids at the school pickup with bottles of Nutriboost, positioned as a “five-star milk drink for one-star moments.” The drink contains protein, calcium, fiber and vitamin D, but no added sugar. The ad campaign will include TV commercials, digital media, point of sale, and in-store sampling.

Coca-Cola Amatil Overcomes Tech Obstacles To Develop Bottle Made From Recycled Materials

In what the company called a “a major step” toward sustainability, Coca-Cola Amatil of Australia produced carbonated soft drink bottles made from 100 percent recycled plastic – a move described as “a major step forward” for sustainability. All of the company’s single-serve plastic bottles will soon switch to the recycled materials by the end of the year. According to the company, a carbonated drinks bottle needs to be much stronger than a bottle for still beverages, an obstacle in using 100 percent recycled materials. “I’m pleased to say we’ve overcome this challenge through innovation and design,” an Amatil exec said.

Coca-Cola Seeks Stake In Indian Coffee Chain Café Coffee Day

Coca-Cola is negotiating with giant Indian coffee chain Café Coffee Day (CCD) to acquire a stake that would give it a foothold in the country’s rapidly growing café market. Café Coffee Day, owned by Coffee Day Global, a subsidiary of Coffee Day Enterprises, operates 1,750 cafes and is the market leader in the country, competing head on with Starbucks and smaller coffee chains such as Barista and Costa Coffee. The company’s growth has slowed in the past two years in the face of rising debt and competition from café chains but also tea cafes.

Coca-Cola Expands Investment In Ethiopia

Coca-Cola is building a $70 million, 35-acre bottling plant about 16 miles from Addis Ababa, the capital of Ethiopia. This will be the company’s fourth and largest plant in the country, where about 2,700 jobs total will be created. Executives at the East and Central African franchise, said Coca-Cola decided to expand its outlay and promote Ethiopia as a destination for other potential foreign investors. The company has announced plans to invest $300 million in the country over the next five years. The East African Bottling Share Company (EABSC) plans to eventually produce 100 million-unit cases of Coke beverages, a level that would put Ethiopia on par with Egypt and South Africa.

Keurig Dr Pepper

Snapple Products Get A Package Design Makeover

Barr Soft Drinks’ Snapple drinks brand is sporting skyscraper-style lettering and new names for each of the seven variants to “highlight the brand’s New York City roots.” The new Snapple range comprises kiwi meets strawberry, snappy apple, and mango madness. Other new products names include lip-smacking lemonade, pretty in pink lemonade, and just peachy iced tea.

KDP Withdraws Peñafiel Spring Water After High Levels Of Arsenic Discovered

Mass.-based Keurig Dr Pepper is voluntarily withdrawing its beleaguered Mexico-sourced mineral spring water products because of high levels of arsenic. Water quality tests of Peñafiel samples conducted by an independent laboratory on behalf of KDP detected arsenic at levels that exceed the FDA's bottled water standards for mineral water of 10 ppb. When present in the diet at very high levels, arsenic has been linked to a variety of chronic diseases. KDP says those dangerous levels are much higher than what was detected in Peñafiel samples. All unflavored Peñafiel mineral spring water products including 600 ml and 1.5 l of all date codes are included in the “withdrawal.”

Other Companies

Daytrip Introduces CBD-Infused Sparkling Waters IN Four Flavors

California-based Daytrip has launched a new range of CBD (cannabidiol)-infused sparkling waters into the California, Oregon, Michigan, Minnesota, and Washington markets. Using a proprietary technology to “minimize the CBD particle size and infuse it into sparkling water,” Daytrip’s 100 percent water-soluble CBD provides a “near-instant effect.” The beverages are available in cherry, coconut pineapple, lemon lime and tangerine flavors, each $4.99 can containing five calories and along with 10 mg of CBD. The company plans to introduce a THC-infused sparkling water line this summer that will be available in California THC dispensaries. 

Remedy Organics Adds Curcumin-Based Protein Beverage To Product Portfolio

Remedy Organics has added a new RTD variant to its line of 100 percent plant-based protein beverages rich in superfoods, ayurvedics, botanical herbs, and probiotics. The new beverage – Golden Mind – is a version of the ancient ayurvedic turmeric golden milk. Golden Mind contains DHA omega-3 derived from sustainably sourced microalgae, said to “keep our minds sharp,” as well as MCT oil, adaptogenic herbs, and a 90 percent curcumin. Remedy Organics products are available at U.S. retailers including Whole Foods Market, Sprouts, The Fresh Market, Wegmans, HEB, Gelson's, Erewhon, and CVS.

Alcohol-Free Heineken 0.0 Debuts In Malaysia

Heineken Malaysia announced that its non-alcoholic malt beverage Heineken 0.0 is being introduced in Malaysia, a year after it debuted in Singapore and later Thailand. Now available in 39 countries in Asia, Europe, North America, and Australia, Heineken 0.0 will be available across Malaysia in bars, restaurants, and stores as well as on Heineken’s eCommerce site, Drinkies. Supporting the launch is a global campaign titled #NowYouCan, the campaign showcases the new occasions and moments – in the boardroom, at lunch, after a workout or acting as the designated driver – that Heineken 0.0 fits into everyday lives, the company said.

CVS Now Selling Caffeine-Laced Sparkling Water Phocus

Caffeine- and L-theanine-laced Clear/Cut Phocus sparkling water (Louisville, Ky.) is now available at more than 800 CVS locations nationwide as part of the pharmacy chain's better-for-you-beverage program. An energy drink that contains natural caffeine from green tea leaves in addition to the amino acid L-theanine, but no calories, preservatives, sweeteners, or sodium, the beverage is available in grapefruit, blood orange, and yuzu and lime flavors. Besides at CVS, Phocus is available online at Amazon.com and at www.DrinkPhocus.com. 

Big Beverage Companies To Urge Vietnam To Create Plastic Recycling Program

Amid growing global outrage over plastic waste in the planet’s oceans, beverage major Suntory Holdings announced collaboration with rivals Coca-Cola and Nestlé to encourage the Vietnam government to create a large-scale plastic recycling system. Japan has said it will discuss the problem at the G20 summit it is hosting this month. Suntory told Reuters it plans to switch out pure petroleum-based plastic bottles in all markets by 2030, using only recycled or plant-based materials at a cost of $467 million. Recycling plastic is a vexing problem in Southeast Asia, which lacks lacks sophisticated systems for collecting, sorting, and treating used plastic. Vietnam Prime Minister Nguyen Xuan Phuc has said he wants his country to phase out single-use plastics by 2025 using unspecified “drastic measures.”

Mexican Coke Bottler Launches Hydration Beverages

Arca Continental of Monterrey, Mexico, has launched a line of “hydrating” beverages containing coconut water and electrolytes. The beverage producer, the second largest Coke bottler in Latin America, said the Isolite range was created for consumers looking to remain hydrated in high-temperature conditions and in environments cooled by air conditioners. Available in strawberry, coconut, and grapefruit flavors, the products were developed in Mexico at the Coca-Cola Center for Innovation and Development.

U.K. Soft Drinks Company Barr Offers Adult Beverages For Summer Enjoyment

U.K. soft drinks bottler Barr has launched two adult soft drinks for summer enjoyment made with British apples, fruit juices, and sparkling water. The St Clement’s brand will be available in apple & pear and raspberry & blackberry flavors, packaged in “premium” 500 ml glass bottles retailing at about $2.00. The company said the new brand is a response to changing consumer attitudes toward drinking: “one third of under- 25s are abstaining from drinking alcohol completely and 27 percent of adults are drinking less alcohol,” company research found.
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