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Beverage Innovation

Tracking The Drinks Marketplace

Bisleri

Bisleri Says First Year Of “Bottles For Change” Recycling Initiative Has Been A Success

Indian bottled water company Bisleri says its “Bottles for Change” initiative to educate people about the importance of recycling plastic has conducted more than 200 plastic recycling awareness and collection drives in the country. The program has conducted workshops in corporate offices, housing societies, schools, colleges, malls, festivals, and other events. The company itself has recycled more than 4,800 tons of plastic. A Bisleri spokesman says “Bottles for Change” has made “tremendous progress in one year alone” and the company plans to introduce new platforms to spread awareness and “reach out and engage more citizens.”

Coca-Cola

Coca-Cola Debuts Fortified Milk Beverage Snack In Australia

Coca-Cola Australia has added a new milk drink fortified with protein, calcium, fiber, and vitamin D to its dairy product range. Positioned as a nutritious energy boost alternative for morning or afternoon snacks, Nutriboost “will be the perfect pick-me-up for busy families needing a nutritious boost whether they are ‘on the go’ or at home,” the company said. The Nutriboost range will be available in three flavors: chocolate, vanilla, and banana.

Dr Pepper Snapple Group

KDP Adds Second Headquarters In Texas

Keurig Dr Pepper has broken ground on what will become a second corporate headquarters at The Star in Frisco, Texas. The decision to build the $190 million, 350,000-square-foot facility was sparked by the merger last year of Keurig Green Mountain and Dr Pepper Snapple Group. It will open in 2021 and will serve as a second headquarters along with the original location in Burlington, Mass. The Star in Frisco is also the home of the Dalla Cowboys NFL football team headquarters.

Other Companies

Flash-Chilled RTD Coffees Gaining Traction In U.S. After Big Success In Japan

Flash-brewed coffees – brewed hot then quickly chilled – are a hot item in Japan, and are now making their way to the U.S. Suntory hopes to build a flash-brewed presence here with its flagship Boss Coffee line serving as a foothold in the market. The ad message is the same as that used to market the company’s Jim Beam and Knob Creek whiskies: authenticity, craft and quality. Boss was the top-selling RTD coffee brand in Japan last year and third-highest selling beverage overall, with over 100 million cases shipped across 20 SKUs. Other entrants in the flash-brewed contest in the U.S. include: Watertown, Mass.-based startup Elemental Beverage Company and its proprietary flash-chilling technology (“Snapchill”); and Santa Cruz, Calif.-based Verve Coffee Roasters’ flash-chilled RTD line, Nitro Flash Brew, sold online in 12-packs for $47, and advertised as “not cold brew.”

Indian Packaged Juice Company Fresca Expects To Build On Current Fast-Growth Pattern

India’s Fresca Juices is planning to reach $21 million in revenue by 2020, a further 400 percent growth in the fruit drinks category and two percent market share in the nectar category. The optimistic projection is based on an impressive 50 percent CAGR over the last three years, more than four times the average growth of the industry at 12 percent. Unlike other packaged juice providers that sell only mango flavored drinks, Fresca Juices offers 11 flavors in aseptic packaging. Founder Akhil Gupta said the company would build on its presence in North India, and increase its presence in high-growth markets across East, West, Central, and South India by 2022. With manufacturing plants in several regions of the country, the company can fulfil a surge in demand with a daily production output of 300,000 liters and 600,000 bottles when operating at full capacity.

GT’s Living Foods Unveils Line Of Adaptogenic Teas In Six Flavors

Los Angeles-based GT's Living Foods has debuted a line of functional ayurvedic medicine-inspired adaptogenic teas infused with reishi, chaga and turkey tail adaptogenic mushrooms. The ALIVE beverages blend “select varieties” of teas with raw apple cider vinegar. The company says the “light, refreshing beverages” help the body fight stress – the adaptogenic part – and balance natural energy. The ALIVE line is available nationwide in Whole Foods Markets in six flavors: black lemon, cascara spice, matcha vanilla, guayusa turmeric, mate mint and pu-erh root. The suggested retail price is $3.99 a bottle.

Meiji Says New Versions Of Yogurt, Beverage With Lactobacillus Treat Gout

Japanese dairy products company Meiji Holdings has reformulated a yogurt and a beverage containing lactobacillus to allow claims as functional products targeting gout, a painful condition caused by a build-up of uric acid crystals in joints. Meiji Probio Yogurt PA-3 and Meiji Probio Yogurt PA-3 Drink claim to suppress rising uric acid levels with 5.6 billion units of lactobacillus gasseri PA-3 as the active ingredient. PA-3 reduces uric acid levels by metabolizing purine, a precursor to uric acid. The two products, first launched in 2015, are marketed to males between 30 and 60 years old. Clinical trials showed that PA-3 lactobacillus is able to bring down uric acid levels in two weeks.

F&N Malaysia Reformulates Beverages As Sugar Tax Looms; Price Hikes May Follow

Singapore-based conglomerate F&N Malaysia is reformulating about 70 percent of its beverages to lessen the impact of the country’s sugar tax, which takes effect on July 1. CEO Lim Yew Hoe said the company has done “sufficient research to ensure the same great flavor without compromising taste.” However, it will affect product prices, he said, as higher prices may be needed to cover costs – as “a last resort.” Nine out 10 F&N products are affected by the tax, which applies to non-alcoholic beverages containing added sugars of more than five grams per 100 ml drink; and to fruit or vegetable juices containing added sugars of more than 12 grams per 100 ml drink.

PepTalk Expands Into Texas, Northern Midwest

Minnesota-based sparkling water maker Pep Talk continues to expand its retail footprint in the U.S. The latest additions to its distribution network include 100 HEB stores in Texas, followed soon by UNFI Warehouse stores in Minnesota, North Dakota, South Dakota, and Wisconsin. Pep Talk is also sold at all Fresh Market locations, and online at drinkpeptalk.com, with a discount code for a 12-can sample pack. The product comes in four flavors: pineapple coconut, tangerine blackberry, lemon lime and pink grapefruit, each can containing 55 mg. of caffeine, but no preservatives or artificial flavors. The drinks contain no calories or sugar, and the natural caffeine comes from green coffee beans. A 12-ounce BPA-free can retails for $5.99.

Flavored Teas, Waters Infused With Hemp Extract From Simple Life Beverages

Aliso Viejo, Calif.-based Simple Life Beverages has unveiled a new line of all-natural flavored teas and waters infused with hemp extract. The RTD drinks were formulated to “invigorate and restore” – low in sugar, low calorie yet rich in caffeine. yerba mate tea, green tea, hemp extract, monk fruit sweetener, electrolytes, and natural flavors.

PepsiCo

Coca-Cola Again Tops List Of Most-Chosen FMCG Brands

Kantar’s annual Brand Footprint report ranks Coca-Cola as the most-chosen fast moving consumer goods (FMCG) brand in the world for the seventh year in a row, with Pepsi and Nescafe in the top 10 at number six and seven. Sprite again came in at number 17, while Fanta was No. 33, and Lipton was No. 48. In households where the brand was purchased at least once, Coca-Cola reached 41.9 percent penetration, Pepsi 22.7 percent, Nescafe 22.7 percent, and Sprite 24.8 percent. Kantar measures brands using Consumer Reach Points (CRP), a combination of penetration, population and consumer choice. Out-of-home (OOH) purchases had a significant impact on the success of major soda brands like Coca-Cola and Pepsi because of consumer impulse purchases, according to the researcher.
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