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Beverage Innovation

Tracking The Drinks Marketplace


Coke Bottler In Mid-South To Consolidate Two Tennessee, Arkansas Production Plants

Independent Coke bottler Coca-Cola Bottling Co. Consolidated (Charlotte, N.C.) plans to consolidate its two Memphis, Tenn.-area production facilities, and is investing $33 million in a 200,000-square-foot expansion of its existing West Memphis (Arkansas) production facility. The Memphis production facility will close when the West Memphis expansion is completed in the fourth quarter of 2020. According to the company, most of the 79 jobs at the Memphis facility will be transferred to West Memphis facility. The firm's separate Memphis transportation and logistics facility, which employs more than 300, will remain in Memphis.

Coca-Cola Debuts Strawberry-Flavored Diet Coke In The U.K.

Strawberry flavored Diet Coke – dubbed Twisted Strawberry – is available at all major supermarkets in the U.K. A 1.25 liter bottle retails for $1.30 at some stores. The zero-calorie flavor has been popular in the U.S. but it's the first time it's available in the U.K. in 330 ml cans, a four x 330ml can multipack, and 500 ml and 1.25 liter bottles. A Coca-Cola spokesman said the name just refers to the flavor being a twist on classic Diet Coke.

Other Companies

“Formulation Fusions” – Beverage Mashups – Fuel Drinks Innovation

Market researcher Packaged Facts reports that beverage manufacturers have virtually unlimited opportunities for innovation by blending different products. Known as formulation fusions, or beverage mashups, the trend is “making waves in the segment,” according to the researcher, because they combine popular attributes of drinks in different categories to create new drinking experiences.  Packaged Facts has identified several beverage mashup trends that the company sees spurring future growth in the beverage industry: coffee and tea combined with sparkling beverages, energy drinks, and juices; energy and sports drinks formulated with more natural caffeine sources; energy shots – 5-Hour Tea Shots – that offer caffeine from green tea leaves.

Michigan Juice Maker Old Orchard To Roll Out Low-Cal Juices At Walmart

Michigan-based juice maker Old Orchard Brands is about to roll out 10-ounce Healthy Balance juice bottles in six-packs at Walmart and other retailers across the country with a suggested retail price of $3.79 per pack. According to the company, the drinks contain “95 percent less sugar, carbs and calories” than traditional juice. The twist-cap drinks will be available in four flavors: apple, peach passionfruit, mango tangerine and strawberry watermelon. Each flavor has 10 calories and 1-2 grams of sugar per bottle, and sweetened with sucralose, a no-calorie sweetener, and fortified with Vitamin C.

Elemental Beverage Unveils Quick-Cooling Technology For Making Cold Brew Coffee

With the popularity of cold brew coffee surging, U.S.-based Elemental Beverage company says it is now using a technology that reduces the time it takes to create cold brew coffee to a matter of minutes. Its patent-pending SnapChill Technology allows users to reduce the temperature of a hot coffee in a few minutes. The company claims the process captures, preserves and enhances every note, distinction and flavor of hot coffee without the need for oxidation, dilution or additives, making these flavors available in a cold format. The Snapchiller machine takes the heat out of beverages via the refrigerant in a helical stainless steel evaporator coil and mixer found in the center chamber, before the machine’s condenser and compressor remove beverage heat and vent it, rapidly cooling the drink. Elemental has made a Snapchiller machine available in limited quantities to commercial customers. The company has also released a range of RTD single-origin coffees, which are made using the SnapChill Technology and will be available in 12 oz cans to U.S. consumers.

Indigestible Sugar In Breast Milk Being Synthesized For Use As Prebiotic

Major players in the chemical industry are investing millions of dollars to boost production of a synthetic version of an indigestible sugar found naturally in breast milk that is in huge demand by infant formula makers like Nestlé. Human milk oligosaccharide (HMO) – the third most common solid in breast milk, after lactose and fat – is being synthesized by global chemical giants DowDuPont and BASF to build what could become a multibillion-dollar business. HMO escapes digestion, allowing it to reach the colon where it feeds beneficial bacteria, strengthening a baby’s developing immune system. HMOs may explain why breast-fed babies tend to fare better than formula-fed, according to a scientist at Abbott Laboratories. The purported benefits are viewed with skepticism by some in the scientific community: “Never assume that the addition of a component of human milk actually makes the formula like human milk,’’ said a pediatrician. But the real potential, advocates say, is that HMOs could lead to treatments for adult ailments such as irritable bowel syndrome, allergies and even the aging brain.

Rebbl Launches New Plant-Based Functional Drinks With Adaptagenic Ingredients

Beverage company Rebbl of Emeryville, Calif., has launched three plant-based beverages that claim functional benefits due to adaptogenic ingredients, such as ashwagandha, that purportedly stabilize physiological processes and promote homeostasis. The new flavors of the “super herb elixirs” include yerba mate mint latte, hazelnut chocolate protein and mint chip protein. With only four grams of sugar per bottle, the beverages are sweetened with organic coconut sugar and stevia extract. The new line includes a wide range of “super herbs” and adaptogens, used in optimal levels of efficacy, according to the company. At the same time, the drinks include no gums, thickeners or artificial flavors. Other ingredients with functional benefits include moringa, matcha, maca, and reishi.

Sol-Ti Alleges Daily Greens Infringed Its Trademark For “SuperAde”

California-based beverage maker Sol-ti, which launched a SuperAde line of drinks three years ago, has issued a cease-and-desist letter to Daily Greens (Austin, Texas) last month after the cold-pressed juice company launched its own line of cold-pressed SuperAde lemonade beverages at the Natural Products Expo West 2019 trade show. Sol-ti received registration for the SuperAde trademark in October 2018. Sol-ti’s SuperAde line is made with pressed lemon, superfoods, and reverse osmosis water. The cease-and-desist letter sent in March demanded that Daily Greens immediately stop selling the line, destroy its unsold inventory, remove all references to “SuperAde” from its labels, and provide an accounting of all revenue made from the products to date.

Kona Gold Expects New Hemp Energy Drink And CBD Energy Waters To Hit Stores In May

Melbourne, Fla.-based Kona Gold Solutions has begun production of its Hemp Energy Drink (bubble gum and candy apple flavors) and HighDrate CBD Energy Waters (blue island punch and sour apple flavors). The company says sales have been growing rapidly, with its current product offering. It posted a record first quarter with revenues surpassing $260,000. The company predicts revenues of $400,000 for the second quarter of 2019, which would make the company profitable in the second quarter of 2019. The new flavors are slated to hit the market in late May.

Sparkling CBD Beverage Bimble Goes National

New York-based sparkling CBD water company Bimble says it has expanded availability of its eponymous beverage nationwide. Bimble contains 25 mg of full-spectrum, hemp-derived CBD and is lightly sweetened. Available in 12 ounce glass bottles at an SRP of $7.99, Bimble features domestically-sourced, natural ingredients, including grapefruit, basil, mint, and raw honey from a Vermont beekeeper. Bimble can be purchased at retail locations in New York, Connecticut, and New Jersey, including boutique destinations like Mamacha and The Goods Mart, and major retailers like Westside Market and ShopRite, among many others. It is also available for purchase online with nationwide free shipping at drinkbimble.com. 

India’s Marico Ltd. Launches Superfood Beverages

Indian FMCG company Marico Limited has launched a range of superfood beverages as a part of its Saffola Fittify Gourmet lineup. These include Superfood Moringa Green Tea and Green Coffee Instant Beverage Mix with antioxidant benefits. Moringa Green Tea brings together the antioxidant benefits of green tea with moringa. The company claims moringa green teas boost immunity, aid weight management and help regulate metabolism. Saffola Fittify Gourmet’s Green Coffee Instant beverage mix aids weight management and regulates blood sugar and metabolism. Unlike regular coffee, it is not roasted, allowing it to retain the natural nutrition prevalent in coffee beans. It has thrice the antioxidant power of regular coffee. Superfood Moringa Green Tea sells for about $3.17 per 37.5 g pack (15 servings); Green Coffee Instant Beverage Mix retails for $3.74 per 30 g pack (15 servings).

Fuze Creator Lance Collins Launches “Smart Energy” Drink Adrenaline Schoc With Help From KDP

The founder of iconic beverage brands Fuze, NOS Energy, and CORE is introducing Adrenaline Shoc (A Shoc), a modern "smart energy" drink designed for today's active generation. National sales and distribution will be handled by Keurig Dr Pepper (KDP), who has also made an investment in the brand created by beverage industry entrepreneur Lance Collins. A Shoc contains a blend of green coffee beans, yerba mate, coffee fruit extract, guarana, naturally-sourced electrolytes from ocean minerals, and nine essential amino acids, including BCAAs, to help with recovery.  The product line was formulated with zero sugar, zero carbs, zero calories and no chemical preservatives, and comes in a mix of flavors. A Shoc will be rolling out with the support of KDP's national distribution system ‪beginning in June.
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