Bisleri
Bisleri Targets Youth With New Campaign
Bisleri launched #DrinkItUp 2.0, a campaign featuring brand ambassador Deepika Padukone, continuing the company’s strategy of presenting hydration as part of youth culture. The new film uses music, dance and a carnival-inspired setting to position drinking water as a lifestyle choice rather than purely functional. It showcases refreshed visual branding and reimagines Bisleri’s signature delivery truck as a DJ console to anchor the creative concept. According to Bisleri, the campaign aims to strengthen engagement with Gen Z and reinforce its leadership in the packaged water category. Rollout spans digital platforms, outdoor advertising, cinemas, television and retail channels.
Coca-Cola
Coca-Cola Tops European FMCG Brand Ranking
Coca-Cola was named as the strongest performing FMCG brand in Western Europe in NielsenIQ’s latest Brand Traction analysis, which evaluates some 450 brands on how effectively they convert shelf presence into consumer sales. Coca-Cola scored 487. NIQ noted that top-performing brands combine strong portfolios with broad usage occasions and frequent purchase cycles, and that brands can grow even without expanding physical distribution if they improve conversion and in-store relevance.
Nestle
Court Allows Perrier To Remain On Sale
A French court rejected a consumer group’s demand to recall Perrier mineral water over concerns that its use of microfiltration was incompatible with the brand’s “natural” positioning. UFC-Que Choisir argued that the filtration process was not fully authorised and could present a potential health concern, but the court found no evidence of urgent health risks or legal violations that would justify withdrawing the product. However, the case is part of a broader discussion in France about water treatment practices following earlier media reports and government inquiries. Perrier awaits final approval for an updated filtration system at Vergeze from local authorities.
Nestlé Invests In UK Coffee Site
Nestlé is investing £28 million in its Dalston manufacturing site in Cumbria, which produces Nescafé Frothy Coffee. The upgrade includes a new mixing plant and two advanced packing lines designed to increase efficiency and produce around 60,000 sachets per hour. The new equipment will also support recyclable packaging formats such as MONO PP laminate, linking the investment to Nestlé’s wider sustainability goals.
Other Companies
Lotus Plant Power Beverages Blend Flavor And Function
Founded almost 20 year ago, Lotus Plant Power positions its plant-based energy drinks as products that combine flavor with functional benefits inspired by the lotus flower’s symbolism of balance. The brand offers sparkling RTD varieties and concentrates, available in both cane sugar and sugar-free variants. Its formulation uses a proprietary Plant Power Seven blend designed to deliver natural energy alongside features such as gut health and mental clarity. Lotus Plant Power continues to explore new formats and flavor options while maintaining focus on clean ingredients and wellness-driven positioning.
EU Investigates Red Bull Competition Practices
The European Commission opened a formal antitrust investigation into whether Red Bull abused its market position in the energy drink sector across the European Economic Area, and especially in the Netherlands. Authorities are examining whether the company developed a strategy to limit the availability or visibility of competing energy drinks, particularly those sold in can sizes larger than Red Bull’s core 250ml format. Alleged practices include providing incentives to retailers to delist or hamper rivals and influencing product selection and placement through category management arrangements.
Functional Energy Drinks Gain Momentum
Bubbl’r and Amez Infusions are among beverage brands responding to rising demand for low-sugar, clean-label energy drinks that provide focus without the “crash.” Both showcased products at the Great Food Expo in Illinois, with Amez debuting High Caf Tea featuring non-synthetic caffeine and no sugar, and Bubbl’r presenting antioxidant sparkling water with moderate caffeine levels from tea and guarana.
Mountea Adds Korean Grape Flavor
Garudafood’s Mountea brand introduces Mountea MAXX Korean Grape, expanding its RTD tea line with a variant inspired by popular Korean flavors aimed at younger Indonesian consumers increasingly influenced by Korean food, media and lifestyles. The launch builds on its earlier Mountea XTRA Blackcurrant product, with more intense flavor.
URC Debuts Clear Rong Do Variant
URC Vietnam’s new clear version of its Rong Do energy drink offers a fresh flavor profile distinct from existing variants. Marketed with the message “try a different flavor,” the product encourages consumers to explore a new taste experience while supporting energy needs. The drink contains taurine, caffeine, inositol and B vitamins.
AQUAIR Launches Air-Sourced Bottled Water
AeroNero Solutions partnered with OI Brewing Co. to launch AQUAIR, promoted as India’s first bottled water brand produced entirely from atmospheric water generation. It extracts moisture from air and then condenses and filters it through a multi-stage process before mineralization. Production will begin in Pune with a capacity of 10,000 liters per day. AeroNero will supply and operate the equipment; OI Brewing Co. will handle bottling and market rollout. AQUAIR will initially serve retail and beverage industry customers, with plans to expand production in major cities.
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