Coca-Cola
Coca-Cola Egypt Deepens Regional Presence
Egypt’s Prime Minister, Moustafa Madbouly, affirmed the country’s commitment to supporting a thriving private sector and improving the investment climate. During a meeting with Coca-Cola’s Henrique Braun at the 2025 World Economic Forum, Madbouly emphasized tailored incentives to enhance Coca-Cola’s operations. Coca-Cola plans to establish Egypt as its primary regional digital hub, with initiatives to upgrade infrastructure. Both parties expressed a mutual commitment to strengthening their partnership, with Coca-Cola focusing on community projects and long-term investments.
Coca-Cola Acquires Billson’s Beverages For ARTD Expansion
Coca-Cola plans to expand into Australia’s alcoholic ready-to-drink market with its acquisition of Billson’s Beverages, a family-owned company from Beechworth, Victoria. After going into voluntary administration following financial difficulties, Billson’s flavors will be integrated into Coca-Cola’s portfolio. Billson’s founders will continue producing non-ARTD products under a new brand. Coca-Cola’s acquisition aligns with its vision of offering beverages for every occasion while maintaining responsibility in alcohol marketing. The deal is set for completion on January 31.
Coca-Cola Philippines Rebrands After Ownership Change
Coca-Cola Beverages Philippines Inc. rebranded as Coca-Cola Europacific Aboitiz Philippines Inc. (CCEAP) following its $1.8 billion acquisition by Coca-Cola Europacific Partners Plc (60%) and Aboitiz Equity Ventures Inc. (40%). Effective January 15, 2025, the new name reflects a commitment to sustainability, customer impact and operational excellence. With 18 manufacturing plants, 70 distribution centers and 20 brands, CCEAP aims to drive growth and deepen community ties.
Danone
Evian And Pharrell Williams Introduce Smart Packaging Experience
Evian, in collaboration with musician Pharrell Williams and Humanrace, launched limited-edition smart packaging designed to promote wellness. It integrates Internet of Things technology with a QR code linking consumers to health and self-care tips. Featuring bold serigraphy and unique glass bottle designs in blue and green, the bottles highlight the idea that well-being begins with water. The partnership, rooted in evian’s 15-year history of luxury collaborations, provides a dynamic, location-based digital experience to encourage mental and physical wellness.
Other Companies
Carlsberg Britvic Goes Live
Carlsberg Marston’s Brewing Company and Britvic UK now form Carlsberg Britvic, the largest multi-beverage supplier in the UK. It combines CMBC’s breweries and logistics with Britvic’s packaging and production capabilities, creating a powerhouse for iconic soft drinks, beer and cider brands. From Pepsi MAX, Tango and 7UP to Carlsberg Danish Pilsner and British ales like Hobgoblin and Wainwright, Carlsberg Britvic offers a broad range of well-loved and innovative beverages. CEO Paul Davies highlights the company's commitment to customer service, product quality and sustainability as key to future success.
Jarritos Introduces Jarriboba Fusion Beverage
Jarritos launched Jarriboba, a unique fusion beverage blending Mexican soda tradition with Taiwanese influences. Made in Taiwan, Jarriboba features green tea, bursting boba and fruity flavors like kiwi-watermelon, mango-passion fruit and strawberry-guava. The drink combines bold Mexican heritage with innovative, cultural flavors, offering consumers a fresh experience. Jarriboba reflects Jarritos’ commitment to high-quality, authentic beverages that embrace tradition and innovation.
Rubicon Launches Functional Spring Water Range
Rubicon in the UK unveiled its new Rubicon Spring Vits range, expanding into the functional water market. Available from March, the still flavored water line offers Black Cherry Pomegranate, Mango Passion and Strawberry Watermelon flavors, each packed with essential vitamins for energy and immunity support. The drinks are low-calorie, with just 15 calories per serving, enhancing their appeal to health-conscious consumers. Backed by a £2 million brand investment, the range aims to drive trial and awareness through national advertising, social media and sampling. Rubicon Spring Vits capitalizes on the growing demand for functional beverages, offering a unique blend of flavor and health benefits.
Anheuser-Busch Partners For Energy Drink Launch
Anheuser-Busch’s partnership with 1st Phorm will launch energy drinks, including the initial product, Phorm Energy, set for summer 2025 distribution by Anheuser-Busch wholesalers. The collaboration aims to expand into the $21 billion energy drink market, dominated by brands like Monster, Red Bull and Celsius. With beer sales declining, brewers are seeking growth opportunities in non-alcoholic alternatives. Anheuser-Busch hopes to replicate the success seen with Molson Coors’ acquisition of Zoa by Dwayne “The Rock” Johnson. Featuring sports mogul Dana White, the partnership seeks to leverage expertise in fitness and nutrition to capture market share in the competitive energy drink space.
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