Coca-Cola
Jack Daniel’s And Coca-Cola Launch In South Africa
Jack Daniel’s and Coca-Cola are introducing a new ready-to-drink option in South Africa, inspired by the classic bar cocktail. Available in original and Coca-Cola Zero Sugar variants, this partnership aims to offer consumers a convenient way to enjoy the iconic flavors of both brands. The rollout features packaging that blends the red Coca-Cola logo with the black Jack Daniel’s design, highlighting the product’s premium quality and heritage. Peter Orfanidis from Brown-Forman expressed excitement about bringing this product to South African shelves, while Natasha Chetty of Coca-Cola Africa emphasized the companies’ commitment to delivering exceptional taste experiences in a convenient format. The launch will proceed in phases, initially appearing in select liquor stores and venues. Each 300ml slim can contains 5% Alcohol By Volume.
Olympic-Themed Sodas From Coca-Cola
Coca-Cola is celebrating the Summer Olympics with five new, limited-edition flavors in its Coca-Cola Freestyle fountain machines available in the US and Canada until August 29. The flavors include Coca-Cola Gold Medal Mix, Sprite Wrestling Wild Cherry, Fanta Balance Beam Blast, Minute Maid Pole Vault Punch and Minute Maid Long Jump Limeade. These drinks feature unique combinations of cherry, vanilla, orange, lemonade, peach and lime flavors. Exclusive offerings at specific venues include Powerade Flip Trick Fusion at Universal Studios, various Minute Maid drinks at AMC Theaters and special flavors at Firehouse Subs in the US and Canada. These new sodas align with Coca-Cola's 2024 Olympic and Paralympic campaigns.
Keurig Dr Pepper
Dr Pepper Surges With A Taste Of Success
Dr Pepper has achieved a significant milestone in the US soda market, surpassing Pepsi to become the second-largest soda brand behind Coca-Cola. Known for its distinctive 23-flavor blend, Dr Pepper has enjoyed seven consecutive years of dollar share growth, bolstered by new flavors and zero-sugar options catering to evolving consumer tastes. The brand's success is attributed to its unique taste profile and innovative product extensions, such as Dr Pepper Strawberries & Cream and Dr Pepper Creamy Coconut. Dr Pepper has also embraced digital marketing, focusing on agile strategies to engage consumers effectively in digital spaces. Campaigns like 'Fansville' and 'It's a Pepper Thing' resonate well, fostering a sense of community among consumers. According to FutureBrand's Consumer Index, Dr Pepper excels in attributes like consistency, mission and individuality, outscoring Pepsi in key metrics. To sustain its momentum, Dr Pepper aims to appeal further to younger generations by aligning with their values and preferences, potentially narrowing the gap with industry leader Coca-Cola.
Other Companies
Tenzing Launches "World’s Strongest Natural Energy Drink" In UK
Tenzing, a UK-based functional energy drinks company, has introduced its latest innovation, the Super Natural Energy drink, touted as the world’s strongest natural energy drink. Featuring 200mg of natural caffeine from green coffee and green tea, alongside 1g of cordyceps mushrooms, magnesium, vitamin C and electrolytes, the drink aims to provide a potent energy boost. Available initially in Fiery Mango flavor through Tenzing’s website, Amazon, and in Holland and Barrett stores in the UK, the Super Natural Energy drink contains 60mg of caffeine per 100ml, positioning it above competitors like Red Bull and Tenzing’s own Original and Prime Energy drinks. Huib van Bockel, CEO and founder of Tenzing, emphasized the innovative leap with this launch, blending natural caffeine with functional fungi for enhanced energy and health benefits. The move follows Tenzing’s ongoing expansion efforts and supports their disruptive approach in the energy drink market.
COMMON Secures Funding For Mushroom Drinks Expansion
COMMON, a UK-based functional drinks brand, has received a substantial six-figure investment round featuring prominent figures like James Watt, co-founder of BrewDog. This funding underscores growing interest in the mushroom drink category in the UK, according to founder Julian Liban. COMMON initially gained traction with CBD water before expanding into a new range of nootropic drinks infused with Lion’s Mane mushroom and Chaga mushroom. These beverages aim to enhance mental performance without the jitters of traditional caffeinated drinks. Available in flavors like Raspberry & Ginger and Blackcurrant & Basil, COMMON's drinks are vegan, caffeine-free and free from artificial additives. The brand is optimistic about the mushroom drink trend's potential in the UK, aligning with booming interest in health-conscious beverages. Supported by its novel use of cold-pressed hemp for CBD extraction, COMMON continues to innovate in response to consumer demand for natural, effective functional drinks.
Jones Soda Enters Cola Market With Nitrocross Partnership
Jones Soda is set to launch Jones Craft Cola and Jones Craft Zero Cola, marking its debut in the cola category through a collaboration with Nitrocross Motorsports. This venture kicks off at the upcoming Nitrocross race in Richmond, Va., featuring high-performance electric vehicles, and will extend to other race venues nationwide. David Knight, CEO of Jones Soda, views the partnership as an opportunity to engage with a youthful audience passionate about action sports, aiming to elevate the brand's visibility and introduce new cola flavors. This move aligns with Jones’s broader strategy to expand its consumer base and distribution channels. The collaboration with Nitrocross expands Jones’s partnership with Thrill One Sports & Entertainment, known for organizing major action sports events like Street League Skateboarding. Through this alliance, Jones will integrate its products into Nitrocross races and other Thrill One initiatives, reinforcing its commitment to action sports and youth engagement.
Carlsberg's Bold Move In Acquiring Britvic Creates Beverage Powerhouse
Carlsberg's acquisition of Britvic for £3.3 billion marks its strategic entry into the UK soft drinks market, aiming to diversify beyond beer to help offset declining beer market volumes. The acquisition positions Carlsberg to capitalize on the growing demand for non-alcoholic beverages and aligns with its ambitious growth targets of 4-6 percent annually through 2027. Britvic, known for brands like Robinsons and Tango, also has an exclusive production and sales license for PepsiCo brands including Pepsi MAX, 7UP and Rockstar Energy. The deal gives Carlsberg access to a robust portfolio and a key partnership with PepsiCo, enhancing its foothold in the zero sugar cola market, which constitutes 67 percent of the UK cola segment. The acquisition also extends Carlsberg's partnership with PepsiCo into more markets across Europe, making it the largest PepsiCo bottler in the region. The move is expected to generate significant synergies, including £100 million in cost savings over the next five years, through shared R&D, logistics and production efficiencies. Overall, the acquisition of Britvic underscores Carlsberg's strategic shift towards becoming a comprehensive beverage supplier, leveraging both beer and soft drinks to strengthen its market position in Western Europe.
Flojo Botanical Sparkling Drinks For Cognitive Wellness
Flojo, a Singaporean start-up founded by Paul Tan, Cherie Lui and Christine Wong, has introduced a range of sparkling drinks aimed at enhancing cognitive function and overall mental well-being. These beverages, launched recently in Singapore and soon expanding to Hong Kong, the US and Canada, feature botanical ingredients like reishi, echinacea and rhodiola rosea combined with B vitamins and yerba mate for a natural energy boost. Primarily targeting young adults aged 24-35, including office workers, students and parents, Flojo's drinks offer an alternative to traditional caffeinated beverages. Available in flavors like Peach Lychee and Mango Yuzu, with more varieties planned, Flojo emphasizes natural ingredients and avoids artificial additives, appealing to health-conscious consumers. Flojo aims to carve a niche in the wellness beverage market, leveraging digital and community-driven marketing strategies, including outreach to the crypto community for brand visibility.
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