We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.

Beverage Innovation

Tracking The Drinks Marketplace


Powerade Announces Its Global Campaign For The Paris Olympics

Powerade has announced its global campaign for the Paris Olympic Games. It features US gymnast Simone Biles as well as other athletes competing this year, and launches in 30 markets on social and TV, as well as with “on-site experiential activations, limited-time product innovations, field-of-play presence, and more during the Olympic Games”. "The Vault” spot inspired by Biles highlights the experience of dealing with the challenges people face in life as well as their successes as an athlete. Other Team Powerade athletes include Alberto Abarza (Paralympian, Chile, Para Swimming), CJ Bott (Olympian, New Zealand, Football), Mathilde Gros (Olympian, France, Track Cycling), Harrie Lavreysen (Olympian, Netherlands, Cycling), Linda Motlhalo (Olympian, South Africa, Football), Emma Twigg (Olympian, New Zealand, Rowing), Lydia Williams (Olympian, Australia, Football) and Tyler Wright (Olympian, Australia, Surfing). Powerade is creating a bespoke Olympic Village experience for the athletes to prepare for the competition and for life after the Games and is also introducing Powerade Gold, a new flavor using a blend of golden fruits. 


Danone Posts Broad-Based 4% LFL Q1’24 Sales Growth, Offers 3-5% Full-Year Guidance

Danone reported like-for-like net sales growth of +4.1% in the first quarter of 2024, comprising 1.2% of volume/mix and 2.9% price, and said it was “making continued progress” on its Renew Danone strategy. There was broad-based growth, with positive volume/mix growth across the categories and a “solid start” to 2024 for Europe and North America as prices normalized. Danone also saw “sustained competitive growth” across all categories in China and progress on “fixing business models” in the emerging markets. Guidance for the full year is 3-5% like-for-like growth and moderate improvement in recurring operating margin. CEO Antoine de Saint-Affrique said: “We are confident that 2024 will be another year where we deliver on our value creation model.” On a reported basis, sales were down 2.5% on a -5% impact from scope resulting from the deconsolidation of EDP Russia and -3.2% impact from foreign exchange. On a LFL basis, Europe sales were +2.8% (volume/mix +0.1% and price +2.8%), North America was +2.5% (volume/mix +1.5% and price +1.0%), China, North Asia & Oceania +8.9% (volume/mix +6.9% and price +2.0%), and Latin America +4.1% (price +6.8% and volume/mix -2.6%), with growth led by Waters. 

Danone Initiates Dissolution Of Its Remaining Subsidiary In Belarus

Danone has started the dissolution of its Belarusian subsidiary, DanoneBel, following divestment of stakes in two factories in Pruzhany and Shklou. Danone joins several other companies that have downscaled or abandoned operations in Belarus since the Russian invasion of Ukraine two years ago. Danone lost control of its Russian assets to the Russian authorities in July 2023. The company announced in March that it had received regulatory approval from Russia to dispose of its operation in the country to Vamin R company. 

Keurig Dr Pepper

Mott’s Active Hydrating Juice Beverage Targets Kids With Active Lifestyles

Mott’s, a beverage brand owned by Keurig Dr Pepper, is launching a new sports drink alternative for active kids. Mott’s Active hydrating juice drink contains apple juice, coconut water and added electrolytes, and is available in two flavors: berry and watermelon. It’s free from added sugars and artificial flavors, and can be found in the juice aisle of retailers across the US in six-packs of 8-oz bottles.

Other Companies

Limited Edition Tango Blast Launched In Two Flavors Exclusively In The Convenience Channel

Britvic has launched Tango Blast, a new limited edition in two flavor variants: Tango Raspberry Blast and Tango Cherry Blast. They are exclusive to the convenience channel and aimed at Gen Z, with “bold flavors, striking colors and eye-catching packaging”. Ben Parker, retail commercial director at Britvic, said “we expect the launch to appeal to fans of the brand who have come to expect something bold and different from Tango, while attracting new shoppers too.” The launch addresses research suggesting that demand for on-the-go soft drinks has grown, with 57 percent of people who had bought a soft drink said it was the main reason for visiting their local convenience store. Tango Blast is free from artificial flavors and colors, is approved as vegan by The Vegetarian Society and can be bought in a 500ml can for a MRSP of £1.99 as well as in 12-packs.

Nichols Unveils Innovations From Some Of Its Brands

UK-based beverage company Nichols announced a series of Spring product launches and promotions from some of its brands, including Levi Roots Soft Drinks, Slush Puppie Fizzie and Vimto. Vimto’s ‘Love the Taste or Your Money Back” promotion is available on selected Vimto squash, carbonated and still ranges until the end of June on core flavors and innovations, such as Vimto’s new carbonates sub-brand Vimto Discovery. Launching in April, Levi Roots Energy provides Caribbean Crush, with a hint of ginger, and Jamaican Sunset, with a pinch of chilli. Both contain natural caffeine and vitamin B6 and B12 fortification in 500ml cans. Levi Roots is also introducing a new design for its 500ml PET range. New Slush Puppie Fizzie is launching a new flavor for 2024, Green Apple.

New Hemp-Derived THC Energy Drink From Warehouse Beverage

Countdown Energy, a brand owned by Warehouse Beverage Co., has launched COUNTDOWN ENERGY, a hemp-derived energy drink infused with 100 mg of caffeine and containing 10 mg of THC. It’s all natural and lightly carbonated, sweetened using cane sugar and with under 50 calories per can. There are three flavors: Berry Force Energy, with Raspberry, Cherry and Lime; Cosmic Lemonade Energy; and Orange Blast Energy, with orange sherbert. They have been available in stores from early April in Ohio, Massachusetts, Minnesota and New Jersey, and online in 23 states.
This is an image-free monthly sample. Contact us to get something focused on your business at the frequency you want…