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Beverage Innovation

Tracking The Drinks Marketplace


Investment In Two New Coca Cola Plants In Uzbekistan Will Cost $165 Million

Coca-Cola Ichimligi Uzbekiston, Ltd. is investing $165 million to build two new factories in Uzbekistan, one for soft drinks in the Samarkand region and costing $133 million, and one in the Namangan region, for carbonated drinks, costing $50 million. Completion is expected in the last quarter of 2024 with operations scheduled to started in the first quarter of next year.

Coca-Cola Teams Up With Marvel On The Global “The Heroes” Campaign

Coca-Cola is collaborating with Marvel on a global campaign called “The Heroes” using designs for limited-edition packs that feature 30 Marvel heroes and villains. The cans will have scannable codes that take the user to augmented reality characters on Coca-Cola’s website. “The Heroes” will also include a new creative set for TV, cinema, other video platforms, digital and out-of-home. Coca-Cola says it’s emphasizing “uplift” as a key Coke brand pillar. The digital characters interact with the user in a way impossible on film or social, bringing the Marvel characters to life. The new collectible packages will go on sale in 50 countries.


Nestlé Waters Defends Water Quality Issues Raised By French Watchdog

In response to the food safety watchdog in France - The Agency for Food, Environmental and Occupational Health and Safety - Nestlé is defending the quality of its mineral water. ANSES said there was insufficient confidence in the water’s quality. Nestlé Waters’ France claims it conducts 1,500 checks a day and has a “strict” pipe-cleaning regime. ANSES said concerns surround “the variability of contamination and the microbiological and chemical vulnerability of these waters” and recommended that a “reinforced surveillance plan” should monitor “exploited water resources” and potential “microbiological indicators… especially those relating to viruses”.

Other Companies

Liquid I.V. Makes Entry into China's Electrolyte Beverage Market

Unilever's hydration brand, Liquid I.V., ventured into China's burgeoning electrolyte beverage sector earlier this year, seeking to tap the country's rapid market growth. China is the second-largest market for vitamins, minerals, and supplements globally and Unilever cites the opportune timing of Liquid I.V.'s entry, with the country's escalating demand for electrolyte drinks. The brand claims it has innovative Cellular Transport Technology and its electrolyte powder sachets promise rapid hydration and electrolyte restoration, catering to needs beyond sports and physical activities. Positioned for everyday usage occasions, the brand aims to fill a whitespace in China's hydration category. The California-based brand was set up in 2015 and is now also available in Canada, Australia and the UK. Unilever acquired it in 2020 and its FY23 financial results show Liquid I.V. has delivered double-digit growth. The brand is introduced through cross-border e-commerce platforms, including Tmall Global and Douyin

CELSIUS Energy Drink Plans To Expand Into France

CELSIUS is set to enter the French market through a sales and distribution agreement with Suntory Beverage & Food France. The expansion initiative is slated to commence in the fourth quarter of 2024, with a planned comprehensive distribution rollout across the country by 2025. The move marks a significant strategic move for CELSIUS Holdings, Inc. and follows recent agreements with Suntory Oceania for sales in Australia and New Zealand and with Suntory Beverage & Food Great Britain and Ireland for the United Kingdom and Ireland markets. 
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