Coca-Cola
Florida Resident Files Class Action Suit Over Coca-Cola’s Topo Chico Brand Marketing
A class action lawsuit filed in the US District Court for the Southern District of Florida alleges that The Coca-Cola Company is mis-marketing margarita-flavored hard seltzers. Tamera Fletcher, who lives in Monroe County, claims that the Topo Chico brand implies the product contains tequila even though it doesn’t. Coca-Cola has not listed the specific type of the alcohol on the packaging and Fletcher alleges that the ingredients list was "insufficient to truthfully inform consumers of what they were buying." The lawsuit claims that using margarita in the product's name and agave imagery on the packaging gives a false impression that the product contains agave spirit. In fact, the ingredients list shows the hard seltzers contain agave syrup, a sweetener.
Danone
Volvic Launches Touch Of Fruit Sparkling Sugar Free Range
Volvic launched Touch of Fruit Sparkling Sugar Free and relaunched its Touch of Fruit Still range. The sparkling water product contains British spring water and natural fruit flavors, as well as under five calories in each 330ml can. It’s offered in three flavors - Strawberry, Mango Passion and Lemon & Lime. Volvic’s Touch of Fruit Still range now has a new and more modern bottle and label. A 360-degree £5 million campaign will support the brand’s moves. Touch of Fruit Sparkling is priced at £1.15 per can in wholesale and convenience stores and £3.40 for a multipack in Tesco and Asda, with other distributors to follow.
International Delight REESE’s Collaboration Launches Can Variant
International Delight has launched REESE'S Iced Coffee in 15oz. cans at participating 7-Eleven, Speedway and Stripes outlets. Brittney Polka from Danone North America says the collaboration between International Delight and REESE'S “is a perfect match." The new products add to the International Delight REESE'S Iced Coffee in 64oz. cartons, offering consumers an on-the-go option.
Other Companies
New AWAKE+ PROTEIN From REBBL Offers Three Caffeine-Fueled RTD Lattes
Organic and plant-based functional beverage brand REBBL has launched AWAKE+ PROTEIN, three protein and caffeine lattes in 12oz. bottles. They contain 10g of plant protein and 200mg of Lion's Mane mushroom extract to support cognitive function. Caffeine comes from matcha green tea, fair-trade certified Assam black tea, or organic fair-trade certified cold-brew coffee. There are three flavors: Lion's Mane Matcha Latte, with matcha green tea, coconut milk, organic honey and spirulina; Lion's Mane Lavender Tea Latte, with Assam black tea, coconut milk, sweet honey and floral lavender notes; and Lion's Mane Cold Brew Latte, containing coconut milk and organic fair-trade certified cold-brew coffee. They can be bought in Sprouts for $4.99 from March 25.
Wholesaler Reports Continued Supply Problems For Ribena And Lucozade, Including Blucozade
A large wholesaler in the UK is reporting continued Lucozade and Ribena supply shortages, including for the newly launched Bluecozade. Problems were originally caused by a week-long strike last month at the Suntory Beverage & Food GB&I’s Gloucestershire plant. Although the union and company have struck a deal, the wholesaler says it’s still seeing supply disruptions, which are hampering what Suntory is calling ‘the biggest Lucozade launch ever’ in Bluecozade.
Factory Invests £10 Million In Roar Organics
Roar Organic, a US functional beverage brand, received a $10 million investment from private equity firm Factory. Roar will use the funds to drive strategic partnerships, reinforce distribution and expand availability across the country. It claims to have ended last year as the nation’s top flavored non-carbonated water and sports drink brand in the natural channel. CEO Bill Lange said “we believe we’re just getting started. Our on-trend product portfolio aligns with the shifting consumer preferences towards healthier, functional yet great tasting beverages.”
Unilever To Pump $80 Million Into Liquid IV Plant In Missouri
A $80 million investment by Unilever to expand its Jefferson City, Missouri facility will boost capacity and bring in automated operations for Liquid IV, one of its health and wellbeing brands. Liquid IV claims to be the top US powdered hydration brand. The investment will include automated packaging lines and a blending room.
New Zealand Healthy Beverage Brand Debuts In US At Erewhon Stores In LA
Sidekick Soda, a New Zealand-based beverage brand targeting health-conscious consumers, has announced its US launch at Erewhon, an chain of 10 upscale supermarkets in Los Angeles. Sidekick Soda offers three flavors – Plum, Strawberry & Plum and Mango. Each contains New Zealand honey, about half the daily recommended dose of apple cider vinegar, and no non-sugar sweeteners. They are priced at $6.49 per 275ml bottle. Apple cider vinegar is known for its health properties, including gut health, and also offers a refreshing taste. Sidekick Soda is also available in Australia.
Magic Cactus Provides Update On Sales Traction And Distribution Expansion
Functional beverage brand Magic Cactus has announced strong momentum in direct-to-consumer sales and a “notable distribution agreement”. Founded in 2020 by Jonny Locarni, who lost his father to alcohol, the brand is dedicated to finding alternatives to alcoholic drinks. Magic Cactus leverages the opportunity to use cannabinoids from low-THC hemp. It launched in the DTC channel last October and secured a soft launch at select retailers earlier this year. Last month, both of its SKUs featured in the Top 10 selling products on AirGoods, a wholesale beverage platform, and it has signed a distribution partnership with natural product distributor Hi Touch Distribution, which distributes to Southern California retailers including Whole Foods, Erewhon and Lazy Acres. A 12-can pack is priced at $54; a 24-pack is $99. They will also be sold in 4-packs in retail. The two initial flavors are Watermelon Hibiscus & Lavender Raspberry, and a new flavor launches later this month. Each flavor contains a sparkling prickly pear cactus water base, combined with added potassium, magnesium, l-theanine and a blend of hemp-derived cannabinoids, THCV, CBD and Delta-9 THC.
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