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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Meets K-Pop For A New Limited Edition

Coca-Cola’S Creations program has developed the Coca‑Cola K-Wave Zero Sugar limited edition, which blends the “taste of Coca-Cola with a refreshing burst of fruity-flavoured K-Pop magic”. Sporting bright green, pink and purple LED screen patterns, the packaging is inspired by K-Pop concerts. It will be available in several markets including US, Spain, Singapore and South Korea.

Keurig Dr Pepper

KDP Hopes For Tax Rebates From Frisco City As It Plans $25 Million Investment

Keurig Dr Pepper Inc. is awaiting a decision from Frisco City Council on whether it will be nominated for the Texas Enterprise Zone Program. KDP intends to invest $25 million to improve and modernize its Frisco, Texas facility and support the company to market and distribute beverages in the North American market. KDP moved its base from Plano a few years ago to co-headquarters in Frisco and Burlington, Massachusetts.


Nestlé USA Faces New York Lawsuit Over Misbranding Perrier As Mineral Water

A lawsuit filed by an individual in New York federal court is alleging that Nestle USA has misbranded Perrier brand of bottled water because the spring from which it originates, in Vergeze in France, is contaminated and its water must be treated. The need to treat and filter water violates both French and US regulations for mineral water. Nestlé has yet to respond but its website states that food safety requires that “practices at some of our waters production sites may not be in line with the applicable regulatory framework.” Complainant Kevin O’Rourke seeks to represent a class of consumers in New York who bought the product. A few weeks ago, Le Monde and Radio France published a report that revealed a government investigation into water companies’ regulatory violations. In February, an international consumer protection organization said it would file a lawsuit against the company and a bottler for the same issue. 

Other Companies

Two New Limited Edition Irn-Bru Xtra Flavors Seek To Evoke Ice Cream Parlor Classics

Irn-Bru, a soft drinks brand renowned in the UK, and especially in Scotland, and owned by Barr Soft Drinks, introduced two new summer limited-edition sugar-free flavors - Raspberry Ripple and Wild Berry Slush - for its Xtra line. Both aim to create nostalgia for these ice cream parlor classics and both are targeting Gen Z consumers through a broad marketing campaign involving vibrant visuals and digital media. Barr has set the price at 75p in price-marked packs to help draw attention to the products on the shelves. 

Sparkling Cloudy Lemonade From Cawston Press Continues Brand’s Ethos Of ‘No Jiggery Pokery’

UK-based Cawston Press announced the launch of Sparkling Cloudy Lemonade, with pressed apple and lemon juice and no added sugar. Head of Sales Ben O'Connor said consumers want a lemonade that aligns with Cawston Press’s ethos of simplicity and purity, and 'No Jiggery Pokery'. Each can contains 67 calories. O'Connor added that hospitality, OOH, travel and retail have all seen consumers preferring options that are free from artificial sweeteners, colors and preservatives. 

PATH Launches New Flavored Sparkling Water Line

PATH, a brand that offers refillable and recyclable bottled water in aluminum bottles, diverging from traditional single-use bottled water model, has a new flavored sparkling water. PATH’s sparkling water line comes in Raspberry Orange, Lemon Lime and Grapefruit Mango flavors. CEO Shadi Bakour says brands should prioritize reusability and sustainability, and there is an opportunity to disrupt the market with reusable bottles that contain "high quality water.” PATH, which used to be named Pathwater, intends to provide reusable alkaline water bottles and refill stations in public spaces, highlighting the popularity of self-operated machines like Soda Stream. 
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