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Beverage Innovation

Tracking The Drinks Marketplace


The Bear Inspires New Coca-Cola Campaign Film

Christopher Storer, the creator of Hulu show The Bear, is behind a new campaign for multiple Coca-Cola brands. ‘New Guy’ is a 90-second film that features a guy meeting for the first time his girlfriend’s family during a sports game. Coca-Cola says the film celebrates how “magic and chaos” can co-exist when friends and family get together. The campaign includes Coca-Cola, Sprite, Smart Water and Honest Kids juice.


CCEP Uses X Games To Attract More Monster Sales

To promote the Monster Energy brand in the UK, Coca-Cola Europacific Partners launched an experience promotion around X Games, major extreme sports competitions which include skateboarding, snowboarding, skiing, BMX, motorcross, and other sports. Until April 30, the promotion focuses on Monster Original and Monster Zero Sugar. Monster has partnered with the X Games for nearly a decade. CCEP says it’s “encouraging retailers to get in on the action and take full advantage of this promotion by requesting POS materials to build excitement in-store and drive sales.”


Nestlé’s Sanpelligrino Water Brand Unveils No-Added Sugar Line

Sanpelligrino from Nestlé Waters has launched a new line of Zero Grams Added Sugar Italian Sparkling Drinks, made with real Italian fruit juice. There are four flavors – blood orange, lemonade, peach and clementine and pomegranate and orange – in 330ml cans each containing up to 4g of natural sugar and no more than 20 calories. They are available in Costco in the US for $6.99 per six-pack and rolling out to other retailers later this year.

Nongfu Spring

Chinese Beverage Company To Invest Heavily In New Plant

Nongfu Spring is investing 5 billion yuan (around $700 million) in a new plant in Zhejiang Province. The Chinese beverage company is expanding its production, processing and manufacturing facilities. It will be built in Chengnan New District, Jiande City, over 666,667 square meters. However, the project is conditional on being able to acquire the land from the state. Nongfu Spring wants to continue to use the high-quality natural water of Thousand Island Lake.

Other Companies

Blue Razz Lemonade Is CELSIUS’s New Fizz-Free Flavor

Lifestyle energy beverage brand CELSIUS has launched a new “fizz-free” flavor, Blue Razz Lemonade, for 2024. It offers “delicately sweet blue raspberry notes with a crisp, zesty, citrus finish”. CELSIUS says its fitness products contain better-for-you ingredients, seven essential vitamins and no sugar. Blue Razz Lemonade joins its existing fizz-free variants, Peach Mango Green Tea and Raspberry Açai Green Tea.  

Primo Water Sells Significant Portion Of International Business

To focus more on its North American business and meet its 2024 financial targets, Primo Water Corporation has sold a large slice of its international operations to Culligan International for $575 million3 / 3in cash. The disposal will also support Primo Water’s organic growth ambitions, return capital via share repurchases and dividends, and help the company explore complementary opportunities in North America, including diversifying into water channels like dispensers, water exchange and water refill.  
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