Coca-Cola
Coca-Cola Invests In Dutch Startup To Help It Increase Recycle Content In Its Bottles
Stung by criticism about its position as the world’s largest contributor to plastic pollution, Coca-Cola had in early 2023 announced funding of a Dutch startup to help it increase the recycled plastic content in its bottles. CuRe says it has developed new technology that can produce food-grade plastic using difficult-to-recycle plastics. Coca-Cola says it’s focused on scaling CuRe’s technology in Europe before exploring how it might be used in other markets. Even meeting its new target of 50 percent recycled content by 2030 would mean Coca-Cola will still contribute massively to plastic pollution. The Plastic Soup Foundation says the company makes 100 billion plastic bottles each year. In 2017 it set a 50 percent target for 2020, which it failed to meet.
Danone
New Bridgerton-Inspired Iced Coffee And Creamers From Danone’s International Delight Brand
Danone’s International Delight brand in North America is launching three limited-time products inspired by Netflix period drama “Bridgerton.” There are two coffee creamers - Berries & Crème and English Toffee – as well as Berries & Crème iced coffee. Kallie Goodwin, VP of marketing at Danone North America’s coffee creamers business says: “International Delight captures the attention of the next generation of coffee drinkers through unique, pop-culture-driven limited-time offerings”. The iced coffee will be available by the end of the holiday season in 64-oz cartons.
Other Companies
Suntory Beverage & Food Sells Its Stake In Indonesian Unit
Japanese soft drinks and food company Suntory Beverage & Food has announced the disposal of its 75 percent stake in Suntory Garuda Beverage, an Indonesian non-alcoholic beverage company, to PT Garudafood Putra Putri Jaya Tbk, an Indonesian food and beverage producer. SBF said it wanted to “focus primarily on the health enrichment category in Indonesia”. The deal includes manufacturing, bottling and distribution operations in Indonesia, and tea brands Mytea and Mounttea. Completion is expected by the end of the first half of this year.
Chamberlain Coffee Reformulates RTD Coffee Using Oatmilk
Chamberlain Coffee launched Salted Caramel and Mocha ready-to-drink oatmilk lattes in December 2023. Its previous RTD lattes used almond milk and coconut cream. The reformulation addressed “fan feedback” and hopes to take advantage of a US RTD coffee market valued at over $11.2 billion and expected to grow by a CAGR of close to six percent, and an oatmilk market expected to reach around $1.4 billion by the end of the decade. Oat milk appeals to vegetarians, vegans and flexitarian Gen Z and Millennial consumers, and also to those looking for allergen-free and low-fat options. Chamberlain sells its products in Walmart and Alberton’s, and on Amazon.
Beyoncé-Backed Lemon Perfect Outlines 2024 Expansion Plan
Lemon Perfect, a flavor-enhanced water brand backed by Beyoncé, has announced an expansion plan for this year, including larger 15.2-fl.oz. bottles to replace the 12fl.oz. bottles and three new flavors - Blueberry, Coconut and Watermelon. The brand says the move to larger bottles was driven by consumer feedback, but it also improves the bottles’ visibility in C-store refrigerators. And the larger bottles represent a price saving of some 10 percent per ounce for consumers. Lemon Perfect beverages contain the juice from half an organic lemon and are rich in vitamin C. They can be purchased in retailers including Whole Foods, Target, Albertsons, Costco, Sam’s Club, Publix, Kroger and CVS.
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