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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola HBC Shows How Coca-Cola Rolls Out Sustainability Initiatives

Hellenic Bottling Company (Coca-Cola HBC), a bottling arm of The Coca-Cola Company, shows how the company addresses sustainability challenges in its global operations. Mission 2025, Coca-Cola HBC's overarching strategy, focuses on reducing emissions, water usage and waste management. Coca-Cola HBC, headquartered in Switzerland, is actively researching alternative packaging methods, such as paper-based bottles and recycled plastics, to eliminate plastic from production and distribution. This includes investing in initiatives like an alternative to plastic shrink film in Austria and recycled PET capabilities in Romania. 

Keurig Dr Pepper

KDP Canada Expands Portfolio With New Malt-Based RTD Options

Canada Dry Mott's Inc. (Keurig Dr Pepper Canada) has teamed up with Geloso Group of Companies in an exclusive partnership for the #1 Caesar brand, to expand distribution to grocery and convenience stores in Quebec. The focus is the launch of ready-to-drink malt-based Mott's® Clamato® Caesar, available in two flavors - Original and Extra Spicy - from Spring 2024. They will be in 341ml and 458ml cans in six- and 12-packs. 

Other Companies

Clean Energy With No Sugar And Zero Calories With Bizz Energy

In an attempt to provide consumers with clean energy beverage options, Bizz Energy has developed a formula that delivers “a clean, healthy burst of energy that genuinely enhances your performance”. It contains natural ingredients such as Creatine, essential amino acids L-Citrulline, L-Carnitine and L-Theanine, and a soluble form of Turkesterone, as well as caffeine. Bizz Energy claims the blend supports the body’s peak performance, improving endurance and mental focus. There’s also Niacin and Biotin to support metabolism. Also important are the ingredients it avoids, including sugar and high fructose corn syrup, and there are no calories.  

Hindustan Unilever's Q3FY2023 Shows Resilient Performance Amid Rising Competition

Hindustan Unilever India (HUL) reported 4 percent year-on-year underlying sales growth, reaching a milestone of INR 150.3 billion quarterly turnover in Q3 FY2023. HUL sees price growth tailing off as FMCG players pass on lower input costs to consumers, a shift seen in the reduction in market price growth. Despite resilient performance, HUL's CEO Rohit Jawa cautioned about challenges, with rising competition from many small and regional players. To counteract this, HUL is innovating. For example, it relaunched Lipton Green Tea in the quarter with a better tasting blend. 

Camel Milk Gains Popularity Amid Rising Demand for Functional Ingredients

Camel milk is emerging as a popular milk alternative driven by demand for food products offering health benefits and lactose-free diets. Fact.MR estimates product sales at $1.34 billion with a 4.1 percent CAGR through 2032. It’s considered more nutritious than plant-based alternatives, notably with better Vitamin D and calcium content, and is easier to digest than cow’s milk. However, it is 7-8 times more expensive than cow's milk and overcoming this price hurdle requires educating and raising awareness among the "high-end" consumer demographic. 

Karma Water Launches New Energy Water Containing Kyowa USA’s Brain Health Ingredient

Karma Water’s launch of Karma Energy Water is the result of a collaboration with Kyowa USA. It contains 150 mg of natural caffeine from green tea extract and Kyowa USA’s Cognizin Citicoline for brain health. A proprietary Push Cap protects the active nutrients until consumption. CJ Rapp, Karma Water’s CEO, says the new product is “a transformative leap in the sector” aligned with “growing demand for healthier energy options grounded in scientific nutrition.” Karma Energy Water also contains B-Complex vitamins, and a blend of nootropics, adaptogens and essential nutrients. It will be sold in five flavors: raspberry peach, melon dragonfruit, blueberry watermelon, orange mango and pineapple coconut. It’s vegan, sweetened naturally, non-GMO and free of preservatives, gluten and lactose. Both Karma Water and Kyowa are committed to avoiding artificial or processed sweeteners, and artificial colors, flavors and preservatives. 
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