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Beverage Innovation

Tracking The Drinks Marketplace


CCEP Announces Monster Zero Sugar

Coca-Cola Europacific Partners has launched Monster Zero Sugar, a sugar-free variant of Monster Original with no sugar or calories, in the UK. It will be available from September 4 and will join Monster Original and Monster Absolutely Zero. It will be sold in 500ml packs as singles and four-can multipacks. The new product has proved popular in the US and CCEP says it’s confident it will do well in the UK too.

Keurig Dr Pepper

‘Try More Weird’, A New Humorous Campaign From Dr Pepper In The UK

Dr Pepper’s new packaging in the UK is part of a new marketing campaign: Try More Weird aims to show the brand’s ‘irreverence’ and humour, and asks consumers to embrace their quirks. Dr Pepper packs have been redesigned, featuring contrasting swirls of burgundy and a new hot pink. Dr Pepper Zero has become Dr Pepper Zerooo, which has benefited from an improved taste launched earlier this year.

Other Companies

Soopa Hooch Is A New RTD Range From Hooch

UK beverage brand Hooch has introduced a new ready-to-drink line called Soopa Hooch as it looks to gain share in the enhanced RTD category, which is growing at over 25 percent in the UK. Charlie Leaver, Head of Brand at Global Brands, says Hooch is the biggest supplier of packaged cocktails to the off trade. The new caffeinated range in three flavors - Electric Lemonade, Darkest Berry and Twisted Tropical – has an 8% ABV and is priced at £2.89 for a 440ml can. 

Red Bull To Offer A Spiced Pear Variant For The Winter Season

A Winter Edition Spiced Pear option will be available for Red Bull enthusiasts from the start of September at Sainsbury’s before a national rollout in the following month. Red Bull’s Summer Edition, introduced in 2013, now has six flavors. Juneberry, the latest Summer Edition flavor, launched in March, is now the best-performing NPD launch for Red Bull so far, and worth £5.3m. The launch will come with tailored PoS in-store awareness initiatives. 

Biotiful Launches Kids Kefir Range

A new Kids Kefir line from Biotiful Gut Health highlights the brand’s commitment to addressing gut health. It has two flavors - strawberry & banana and peach & pineapple – and contains good bacteria, calcium, all-natural ingredients and no added sugar. It will launch in Asda stores and on Ocado.com.

Vibe From Asahi Beverages Introduces A Functional Soda

Asahi Beverages’ brand Vibe has brought a functional soda line to the Australian market. It has three flavors: Lemonade Gut, containing prebiotics for gut health; Lemon Orange Immunity, with beta-glucan to support immunity; and Raspberry Focus, with caffeine for concentration and alertness. The 330ml cans retail for $9.50 per 4-can pack in Woolworths stores nationally.

Waterdrop Introduces New Ice Tea Range Microdrinks Cubes

Microdrinks, small granulate cubes containing natural plant and fruit extracts, is expanding its range with a new Ice Tea Collection. The new products, from hydration-tech brand Waterdrop, includes three flavors: lemon, peach and blueberry. The dissolvable and sugar-free cubes are dropped into 14 to 20 oz of cold water. Brand founder Henry Murray said the new products continues to show how people can be encouraged to drink more water without the need for plastic bottles. 
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