Bisleri
Bisleri Expands Carbonated Beverages Portfolio With Three New Flavors
Indian-based Bisleri expanded its carbonated beverages portfolio with three new flavors: Bisleri Pop (orange-flavored), Bisleri Rev (cola-flavored) and Bisleri Spyci Jeera (cumin-flavored). To promote these new products, Bisleri has launched marketing campaigns on digital and social media platforms, featuring local television celebrities. The beverages are currently available in 160ml and 600ml sizes at stores nationwide.
Coca-Cola
Coco-Cola India Introduces 100% RPET Packaging For Kinley Bottles
Coco-Cola India introduced new 100% rPET packaging for its 1-liter Kinley bottles in Andhra Pradesh. This marks the first time in India that a 100% rPET bottle is being used for food and beverages.
AHA Sparkling Water And Jello-O Collaborate To Introduce Sugar-Free Sparkling Jello-O
AHA Sparkling Water and Jello-O have partnered to launch Sparkling Jello-O. This sugar-free gelatin dessert is made by combining a specially marked package of Sparkling Jello-O with a 12-ounce can of AHA Sparkling Water. Sparkling Jell-O comes in Lemon, Lime, and Strawberry flavors, while AHA Sparkling Water offers complementary flavors like Lime + Watermelon, Blueberry + Pomegranate and Blackberry + Lemon. Sparkling Jello-O will be sold alongside AHA Sparkling Water at Walmart and Meijer stores from May 11th to June 30th.
Nestle
DKSH Grocery Connect Partners With Nestlé Waters To Distribute Perrier Water In Australia
DKSH Grocery Connect, a market expansion services provider, partnered with Nestlé Waters to become the exclusive distributor of Perrier Water in Australia. The collaboration aims to strengthen Perrier’s presence in the grocery sector. Perrier will be reintroduced to the Australian market in three formats: a 1L PET bottle, a 750mL glass bottle and a 330mL glass bottle.
Other Companies
Industry Experts Note Rise In Emergence Of BFY Energy Beverages
Industry experts have noted an increase in the emergence of better-for-you alternatives in the energy beverage category. This has been primarily driven by new startups aiming to disrupt the market with cleaner ingredients and modern branding to address the growing demand for healthier options. Established players like C4 are also embracing innovation by introducing new flavors and incorporating plant-based ingredients.
Grand View Research Forecasts Growth In Global Functional Beverage Market
According to Grand View Research’s recent Functional Drinks Market Report, the global functional beverage market was worth $204.8 billion in 2022 and is predicted to grow at a CAGR of 7.1 percent from 2023 to 2030. The report attributes this market growth to pandemic-intensified consumer interest in health-focused beverages, as well as growing marketing efforts and innovative product launches.
Javo's Functional Lemonade-Based Energy Drinks Win NAMA People's Choice Award In Cold Beverage Category
Javo, a US-based tea and coffee manufacturer, won the NAMA People’s Choice Award in the cold beverage category for its functional lemonade-based energy concentrates. The energy concentrates come in three flavors: Pomegranate Pineapple, Peach Honey and Blackberry Lemon. Each 12-ounce serving contains 100mg of natural caffeine and 100mg of L -theanine derived from green tea, which is claimed to enhance mental focus. The products are available in 6/32-ounce bottle cases with a 5:1 concentration at Dot Foods.
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