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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Europacific Partners Bolsters Investment In Plastic-Recycling Start-Up Cure Technology

Coca-Cola Europacific Partners has made an undisclosed additional investment in Cure Technology, a plastic-recycling start-up. Cure Technology claims to have developed an end-to-end solution for hard-to-recycle plastic waste, including removing ink from colored plastic to produce clear rPET granules. The funding will support the scaling of Cure Technology’s plastic recycling process for commercial viability. Coca-Cola Europacific Partners’ investment aligns with its commitment to reducing the environmental impact of packaging and transitioning to a circular economy.

Minute Maid Unveils First-Ever Global Rebranding And Launches Global Marketing Campaign

Minute Maid has launched its first-ever global rebranding, introducing a new visual identity for all its products while retaining the existing brand names and offerings. The redesign incorporates a warm color palette and a softer typeface. This move coincides with Minute Maid’s first-ever global marketing campaign, titled ‘Filled with Life’, which aims to encourage consumers to prioritize their well-being.

Topo Chico Introduces Premium Sparkling Water Line With Real Fruit Juice And Herbal Extracts

Topo Chico has launched Topo Chico Sabores, a new line of premium sparkling waters infused with real fruit juice and herbal extracts. The line features three flavors: blueberry with hibiscus extract, lime with mint extract, and tangerine with ginger extract. The beverages are available in select markets across the US. 

Coca-Cola Europacific Partners Plant In Wakefield Faces Potential Strike Action

Workers at the Coca-Cola Europacific Partners plant in Wakefield, Europe's largest soft drinks facility, are currently being balloted for a potential pay strike. Union officials suggest summer supplies could be impacted if workers approve the strike. However, Coca-Cola Europacific Partners claims it is preparing contingency measures to prevent any disruptions for trade customers.


Volvic Launches New Kiwi & Lime Flavor In Sugar Free Range

Volvic has introduced a new Kiwi & Lime flavor to its Sugar Free range in the UK, which was selected by consumers through a social media poll. Currently, the new flavor is available in Sainsbury’s and Asda, with other retailers to follow.

Other Companies

Clearly Drinks Limited Unveils Rebranding for Perfectly Clear Beverages And Introduces New Flavors

Clearly Drinks Limited has introduced a new brand identity for its range of beverages under the Perfectly Clear brand, which offers natural fruit-flavored spring water. The rebranding includes a new logo and fruit infusion imagery, intending to create a more premium appeal. Additionally, the packaging of Perfectly Clear drinks will prominently highlight its "sugar-free" and "spring water" attributes. Perfectly Clear is also set to launch two new flavors this summer, Blueberry & Apple and Cherry & Raspberry.

Constellation Brands Acquires Stake In Premium Alcohol-Free Sparkling Beverage Brand TÖST

Constellation Brands, an alcohol beverage company, has acquired a minority stake in TÖST, a premium alcohol-free sparkling beverage brand. Constellation Brands claims its investment will allow it to expand its higher-end portfolio with non-alcoholic offerings.

Upbeat Drinks Expands RTD Protein Energy Beverage Range With Sour Berry Flavor, Featuring Caffeine And Protein Blend

Upbeat Drinks, a UK fitness beverage brand, has introduced a new Sour Berry flavor to its range of ready-to-drink protein energy beverages. The non-carbonated beverage combines caffeine and protein sourced from clear whey isolate, offering 180mg of caffeine, 15g of protein and 78 calories per 500ml bottle. It is also sugar and lactose-free, enriched with all nine essential amino acids, 4000mg of BCAAs and vitamin B complex. The beverage is positioned as a pre-workout option.

Angry Angel Energy Beverage Reports 210 percent Y-o-Y Sales Growth In 2023 With Zero-Calorie And Zero-Sugar Formula

Angry Angel, a US-based energy beverage brand, has experienced significant growth in US markets, reporting a 210 percent increase in year-on-year unit sales in 2023. The brand offers a zero-calorie, zero-sugar formula, free from artificial ingredients. Angry Angel is also committed to using clean and functional ingredients, including Yerba Mate, Monk Fruit, CoQ10, B Vitamin complex and Vitamin C. Angry Angel claims to be the only high-performance energy beverage that is non-GMO verified.

Rude Health Introduces No Sugars Oats And No Sugars Almond Dairy-Free Beverages

Rude Health, a UK-based healthy food and alternative beverages company, has added No Sugars Oats and No Sugars Almond to its product lineup. These dairy-free beverages are free from naturally occurring sugars and feature a minimal ingredient list. They are also organic, gluten-free, and non-GMO. The new range is available from major retailers and through various wholesalers.


Thai Beverage Reports Q2 Net Profit Growth And Revenue Increase

Thai Beverage reported a 3.4 percent increase in Q2 net profit to 7.4 billion baht from the previous year. Revenues in Q2 also rose by 2.4 percent, to 67.4 million baht. The company attributed the growth to the recovery of the alcoholic and non-alcoholic beverage industry in Thailand, driven by higher domestic consumption and economic activity. However, half-year net profit declined by 1.2 percent to 16.1 billion baht, while revenue grew by 3.7 percent to 148.3 billion baht.
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