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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola Europacific Partners And Monster Energy Relaunch SalesSupercharged.co.uk Initiative

Coco-Cola Europacific Partners and Monster Energy Beverages have relaunched the SalesSupercharged.co.uk initiative for the third year. The online platform aims to support convenience retailers in maximizing their sales of energy drinks. It provides information on current trends and key segments within the energy drinks category, along with advice on ranging and in-store execution.  

Costa Coffee Plans Expansion In India’s Top Cities Over The Next Three Years

Costa Coffee, operated by franchise partner Devyani International, plans to expand in India’s top 8-10 cities and adjacent markets over the next three years. The coffee chain is seeking to focus on specialized channels such as airports, highways and healthcare facilities. Currently, Costa Coffee has 115 stores in India. The announcement coincides with Costa Coffee’s launch of its ‘YouXCosta’ campaign, introduced in all new stores. The campaign aims to strengthen the brand's connection with coffee drinkers and position its outlets as socializing and networking hotspots.


Lawsuit Challenges Danone's 'Carbon Neutral' Claims For Evian Bottled Water

Danone Waters of America is facing a lawsuit in New York that challenges the accuracy of its 'carbon neutral' claims for evian bottled water. The lawsuit alleges false and misleading advertising under the FTC’s guidelines. They argue the term ‘carbon neutral’ should encompass the entire manufacturing process and demonstrate sustainability without leaving a carbon footprint. Danone asserts that its claim is supported by the internationally recognized PAS 2060 standard and complies with FTC Green Guides. 

Danone Expands Light + Fit Zero Sugar Dairy Portfolio With New Drinks And Cups

Danone is broadening the Light + Fit Zero Sugar dairy-based portfolio by adding drinks and cups. The Light + Fit Zero Sugar drinks in 7 fluid ounce bottles offer 0 grams of sugar, no artificial sweeteners, 8 grams of protein, and 40 calories per serving. Flavors include Mango Pineapple, Strawberry Banana, and Vanilla. The Light + Fit Zero Sugar cups are 5.3 ounces and contain 0 grame of sugar, no artificial sweeteners or flavors, 11 grams of protein and 50 calories per serving. Flavors include Vanilla, Strawberry, Peach, and Mixed Berry. Both products will be available in stores from June.


Monster Beverages Exceeds Sales And Earnings Estimates In Q1 2023

Monster Beverages surpassed industry expectations in Q1 2023, with net sales totaling $1,699 million, marking an 11.9 percent increase year-over-year and surpassing the Zacks Consensus Estimate of $1,690 million. On a currency-adjusted basis, net sales rose 15.3 percent.  The company's performance was driven by the expansion of its energy drinks category and the introduction of new products. Net sales to customers outside the US increased by 12.6 percent to $622.9 million, accounting for approximately 37 percent of total net sales. Monster Beverages expanded its gross margin by 170 basis points to 52.8 percent, through pricing actions and cost reductions, and saw operating income rise by 21.4 percent to $485.1 million, resulting in an operating margin of 28.6 percent. Additionally, the company announced a 2-for-1 stock split and revealed plans for future product launches and market expansions.


Nestle Halts Mineral Water Extraction From Two Wells In Eastern France

Nestle has announced the cessation of extraction from two mineral water wells in Eastern France due to drought and unpredictable weather conditions. This decision impacts the production of Nestle Waters' Hepar water in the Vosges region. However, four other wells will remain operational. 

Other Companies

Spirit of Gallo Acquires US Canned Cocktail Brand Fishers Island Lemonade

Spirit of Gallo has acquired Fishers Island Lemonade, a US brand specializing in ready-to-drink craft lemonade canned cocktails. Spirit of Gallo’s acquisition aligns with its existing portfolio of canned cocktails, including its High Noon vodka-based hard seltzers. The specific terms of the agreement have not been disclosed.

Frucor Suntory Introduces V Tropical Tang

Frucor Suntory has launched V Tropical Tang as a new addition to the V Energy beverage range. The energy drink features guava, pineapple and berry flavors. It is currently available in New Zealand, in a single 500ml can. The product is scheduled to be launched in Australia on May 15th, with options for both single 500ml cans and 4-packs. The launch will be supported by an out-of-home and social media campaign to raise awareness and encourage trial. 

Barbie And Swoon Launch Limited-Edition Pink Lemonade

Barbie has partnered with Swoon, a zero-sugar drink brand, to release a limited-edition pink lemonade. The beverage uses monk fruit as a sweetener and aims to capture nostalgic flavors. Swoon will donate 10 percent of net sales from this collaboration to charity. Swoon x Barbie Pink Lemonade can be purchased online at Taste Swoon, with options for cases of 12 at $29.99 or $26.99 with a subscription. It is also available on Amazon and in select stores such as Target, Whole Foods and Publix.

Robinsons Introduces Robinsons With Benefits, A Wellness-Focused Premium Squash

Robinsons has launched Robinsons with Benefits, a new range of wellness-focused premium squash. The range is offered in a 750ml format and consists of three flavors: Vitality Peach, Mango & Passion Fruit; Immunity Orange & Guava; and Boost Raspberry, Strawberry & Acai. Robinsons claims each flavor provides distinct functional benefits as they are enriched with added vitamins. Additionally, the range is free from added sugar. The products are currently available in grocery stores, with plans to expand to convenience stores in June.
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