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Beverage Innovation

Tracking The Drinks Marketplace


Bisleri Expands To UAE In Deal With Dubai Group

Indian bottled water company Bisleri International has signed a manufacturing and bottling deal with Dubai-based Nasser Abdulla Lootah group, marking its first international expansion. Under the deal, group company Emirates Drinking Water will produce the Bisleri water brand in Dubai. Bisleri will be sold in Dubai, Sharjah and Abu Dhabi in mass-premium general and modern trade stores, hotels and restaurants, and via ecommerce platforms.


Dunkin’ Launches Bakery Series Canned Iced Coffees In Collaboration With The Coca-Cola Co.

Dunkin’ has announced its latest collaboration with The Coca-Cola Company, a trio of Bakery Series Canned Iced Coffees. Made with Dunkin’s Arabica coffee, real milk and cane sugar, the line will be available in Brownie Batter Donut, Cake Batter Donut and Coffee Cake Muffin flavors. Each 11-ounce can has a suggested retail price of $2.99 and can be found in retailers like Dollar General, Meijer and Walmart. 

Coca-Cola Europacific Partners Invests Over €40 Million In Refillable Bottling In Germany

Coca-Cola Europacific Partners in Germany has invested over 40 million euros into returnable glass bottles. The investment will fund a new filling line in Lüneburg, Northern Germany, along with a new packaging machine for glass bottles in Mönchengladbach, West Germany. The Lüneburg plant is scheduled to go into operation by Summer 2024 and is expected to decrease carbon emissions from packaging by shortening the distance traveled from production line to end consumers in the North of Germany. 

The Coca-Cola Co. To Explore Use of OpenAI Tools In New Deal

The Coca-Cola Co. has made a deal with management consultancy firm Bain & Co. to explore the use of OpenAI tools, including ChatGPT, DALL•E and Codex, in its marketing and digital communications. Without disclosing details, Bain & Co. described the plans for the OpenAI technology as “the most ambitious we have seen of any consumer products company.”


Danone UK Makes New Commitments Prioritizing Healthy Products

Danone UK & Ireland has made new commitments for its promise to prioritize healthier products in its portfolio. The company has pledged to never produce a product high in sugar, salt, or fat (HFSS) for children. Danone also confirmed that 90 percent of its portfolio will fall into “healthy” categories, or those scoring at least 3.5 stars out of 5 in the Health Star Rating index. The commitments are the new minimum threshold that Danone UK & Ireland’s consumer brands, including Alpro, Activia, Light & Free, Actimel, Oykos, Volvic and Evian, will be held to. The company also confirmed its intention to implement clear and consistent front-of-pack nutritional labeling in line with future UK and Ireland legislation. In advance of that, it will publish nutritional data for its portfolio, using the HSR system and UK Government HFSS guidelines as benchmarks – alongside product nutritional information – on its website.

Danone North America To Invest $65 Million In New Production Line

Danone North America announced it will invest up to $65 million over the next two years to create a new bottle production line in Jacksonville, Florida. The investment will increase production of several of Danone’s coffee creamer and ready-to-drink coffee brands, including International Delight, Silk and SToK. The investment will support Danone North America's long-term growth strategy and will deliver key benefits across the U.S. business, including enabling flexibility in bottle design, accelerating the company's sustainability goals and driving cost efficiencies.

Other Companies

Athletic Brewing And Super Coffee Partner To Create Pre-Workout Brew

Non-alcoholic beer company Athletic Brewing Co. has teamed up with energy beverage company Super Coffee to create Suped Up, a pre-workout brew. Brewed with high-quality coffee and spent brewer’s grains, Suped Up is a rich, extra dark brew that contains 5g of protein. To promote the new brew, the two companies created a jingle and commercial that will run across social media platforms including YouTube, Instagram and TikTok. Suped Up will be available to purchase exclusively on athleticbrewing.com for a limited time beginning March 7.

Suntory Adds Iced Mocha To Its Boss Coffee Range

Suntory is expanding its Boss Coffee range with a new ready-to-drink Iced Mocha flavor available in Australia and New Zealand. The beverage is made with premium coffee beans and chocolate, using a “flash brewing” technique that brews the coffee directly into ice. Suntory claims the process both cools and dilutes the coffee, allowing it to retain its full-bodied flavor and strength. 

Rockstar Energy Expands Range With Zero Sugar Variant

Rockstar Energy UK is expanding its range with the launch of a new zero-sugar variant called Rockstar Refresh. Available in two flavors – Strawberry & Lime and Watermelon & Kiwi – Rockstar Refresh is high in vitamin C, zero-sugar and contains 21 calories per can. Strawberry & Lime will be hitting Tesco shelves from the beginning of March, with a wider roll out of the line scheduled for April. To support the launch, Rockstar Energy will be launching an above-the-line campaign with out-of-home media, PR, instore and digital campaigns from May. 

Prebiotic Soda Fibe Launches In UK

Prebiotic soda start-up Fibe has launched in the U.K. The HFSS-compliant, all-natural soft drink is available in three flavors: Zesty Orange, Fruit Punch and Lush Lemonade. Each 250ml can contains 30 calories and 5g of plant-based prebiotic fiber to improve gut and immune health. The range is available in Planet Organic stores as well as independent retailers, with an RRP of £1.50 per can.

Upcycled Fruit Water Brand Expands To Sprouts

Upcycled beverage brand Waju is launching in over 400 Sprouts locations this month, marking its first foray into retail. Waju is made with ‘fruit water’, a byproduct of the fruit concentration process. Waju partners with fruit concentrate suppliers to collect the water and then purifies it with proprietary technology. The resulting sparkling beverage is low in calories and high in vitamins and antioxidants. Waju is available on its website in three flavors:  Lemon Odyssey, Strawberry Voyage and Blueberry Escape.
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