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Beverage Innovation

Tracking The Drinks Marketplace


Coca-Cola UK Rolls Out NaviLens Codes For Visually Impaired Customers

Coca-Cola UK has rolled out NaviLens codes across its Christmas can multipacks for visually impaired customers. The codes can be scanned with a mobile phone camera from distances of up to four meters to help blind and partially sighted consumers, and are readable even when unfocused. Coca-Cola says it is the U.K.’s first beverage company to launch on-pack technology for visually impaired shoppers. The launch follows a successful pilot and roll out of the technology by Kellogg’s and Aunt Bessie’s, who rolled out packs with NaviLens codes in September 2022.

Hindustan Coca-Cola Beverages Experiences Significant Yearly Growth

Hindustan Coca-Cola Beverages, the bottling arm of Coca-Cola in India, posted a net profit of ₹375.4 crore in FY 2022, recording strong growth versus ₹71.6 crore in FY 2021. The company posted total income of ₹9,147.74 crore, up 30.6% on the previous year. Following this growth, HCCB says it has been substantially investing to ramp up manufacturing capacity for 2023 and beyond. 

CCEP Invests In New Can Line At Victoria Production Site

Coca-Cola Europacific Partners Australia has launched a new can line at its production site in Moorabbin, Victoria as part of the company’s efforts to achieve net zero carbon emissions. The AUD29.7 million line is now the most sustainable production line within CCEP’s Australian operations. With the opening of the line, CCEP will scale up local can production as it looks to deliver beverages more quickly to customers across Victoria, Tasmania and South Australia. The new can line will also allow the site to make a larger range of canned beverages locally, which will minimize freight movements by more than 1 million kilometers per year, cutting CO2 emissions by 830 tonnes. In addition, the line is able to fill cans at room temperature – saving the energy that is typically required to cool the liquid as part of the filling process – and is said to deliver considerable water efficiencies. 


Danone’s Waters Return To Intermarché And Casino

Danone SA’s water brands are back on the shelves of Intermarché and Casino after several weeks of absence due to disagreements. The two distributors disputed the price increases requested by Danone but have now reached an agreement after long commercial negotiations.

Keurig Dr Pepper

Keurig Dr Pepper And Nutrabolt Announce Strategic Partnership

Keurig Dr Pepper Inc. and health and wellness company Nutrabolt have announced a strategic partnership including a long-term sales and distribution agreement and equity investment. Under the terms of the, KDP will sell and distribute Nutrabolt’s C4 Energy in the vast majority of KDP's company-owned direct store distribution territories. KDP will also make a cash investment in Nutrabolt of $863 million in exchange for preferred equity with a 5 percent annual coupon paid in cash or in-kind. The investment provides KDP with an ownership stake of approximately 30 percent, making KDP the largest investor in Nutrabolt behind its Founder, Chairman and CEO, Doss Cunningham. The equity investment is expected to close by year-end.  

Other Companies

G Fuel Partners With Bandai Namco For New Energy Formula Flavor

G Fuel has teamed up with Bandai Namco Entertainment to launch a new limited-edition Rage Drive energy formula inspired by the 3D fighting game series TEKKEN. The new cantaloupe flavor is the fourth variant that G Fuel has created in partnership with Bandai Namco. Rage Drive is available for pre-order as a collector’s box and tub at G Fuel’s website while supplies last.

Investigation Finds Ghost Energy Drinks Are Targeting Kids Deceptively

A new investigation by ad watchdog TINA.org and the UConn Rudd Center for Food Policy & Health has found that sports nutrition brand Ghost is unfairly and deceptively marketing adult energy drinks and supplements to children in violation of Federal Trade Commission and U.S. Food and Drug Administration law. The groups argue that Ghost is using candy brands popular among children and young teens, including Swedish Fish, Bubblicious, Sour Patch Kids and Warheads, to flavor and package energy drinks and supplements that are only intended for adults. They also claim Ghost unfairly targets kids by using influencers popular among children, such as Faze Clan. However, Ghost’s marketing campaigns do not make it clear to consumers that its products are only intended for healthy adults. This material information is relegated to illegible fine print inconspicuously placed on the energy drink cans and supplement containers. The groups have filed a complaint with the FTC and FDA urging them to take enforcement action.

Star Impex Beverage Launches Deuterium-Depleted Drink

Indian company Star Impex Beverage has launched Cancro, a Deuterium-depleted beverage with curcumin and iodine extract. Normal water has a higher Deuterium level of 165 ppm, whereas Cancro water has depleted Deuterium levels below 125 ppm. Star Impex Beverage claims lower Deuterium levels help improve immunity, prevent disease, improve mental well-being, while actively increasing energy levels and enhancing athletic performance.

TEAKOE Launches New Orange Ginger Punch Fizzy Tea

BFY fizzy tea brand TEAKOE has launched a new Orange Ginger Punch flavor. The flavor is inspired by the childhood favorite Fruit Punch, with tropical fruit, ginger, and chilli pepper. All of TEKOE’s products are made with organic shade grown yerba mate and contain no added sugar. 

Fresh Del Monte Brings Range Of Energy Drinks To Market

Fresh Del Monte UK has launched a range of energy drinks in collaboration with Scotland-based beverage manufacturer Old Tom Gin. The ‘A Kick of Fruit’ range of beverages contain at least 20 percent real fruit juice, no added sugar, four B-group vitamins and 12-15 calories per can. The range is available in six flavors: pineapple, mango, passion fruit and lime; blood orange spritz; pineapple, lime and mint; pineapple, grapefruit and lime; lemon ginger; and pomegranate raspberry. A Kick of Fruit is available in select clubs, hotels and bars across the U.K. for a recommended retail price of £1.99 per can.

Suntory GB&I Reaches Redistribution Milestone of 3 Million Drinks

Suntory Beverage & Food GB&I announced it has redistributed over 3 million surplus drinks of Lucozade, Ribena and Orangina to people facing food insecurity, as part of its long-term partnership with food redistribution charity FareShare. Since 2020, SBF GB&I has given its drinks to over 4,722 charities and community groups. Donating surplus drinks also contributes to SBF GB&I’s goal to achieve a 50 percent reduction in food waste from production by 2030 as part of its wider sustainability commitments aligned to the UN’s Sustainable Development Goals. 

Clean Juice Transitions To Centralized High-Pressure Processing

Organic juice and food bar franchise Clean Juice has simplified its operations by moving from in-house bottled cold-pressed juice production to centralized high-pressure processing (HPP) across all stores. The innovation will allow Clean Juice to improve the quality, value, safety and consistency of its product. HPP also allows Clean Juice to serve more affordable and nutritious bottled juice for guests. For example, the average amount of sugar in each juice was reduced by 25 percent and the average amount of calories were reduced by 34 percent, while the wellness shot sugars were reduced by upwards of 64 percent. In addition, centralized HPP greatly simplifies the store's operation by reducing supply chain, labor and production operations. 

Alcohol Alternative Sans By Taejin Launches At Bubble Online Marketplace

Asian-inspired alcohol alternative Sans by Taejin has expanded its distribution to Bubble, a curated online marketplace that sells clean foods from across the U.S. The adaptogen-infused sparkling water was created by Kevin “Taejin” Kreider from Netflix reality series, Bling Empire. 

AG Barr Acquires Energy Drink Company Boost Drinks

Scottish soft drink manufacturer AG Barr PLC has acquired Boost Drinks Holdings Ltd. for GBP20 million. The acquisition of the energy and protein drink company is in line with AG Barr’s strategy to build its portfolio in high growth and functional areas. In 2021, Boost reported pretax profit of GBP1.9 million, and revenue of GBP42.1 million.

BFY And Sustainability Claims Dominate The Functional Water Category

Functional water is a growing, innovation-rich category within the established bottled water market that attracts customers with health and sustainability claims. Chlorophyll Water, mountain spring water mixed with liquid chlorophyll and essential vitamins, is a new player sold at Sprouts and Whole Foods stores nationwide. The brand claims the addition of chlorophyll helps boost energy, improve brain and body function, and detoxify the body. Hawaii-based Waiākea sources its water from Mauna Loa Volcano, which is naturally filtered through volcanic rock. The water is alkalized and contains essential minerals, such as potassium, calcium, magnesium and silica, as well as electrolytes. A large part of Waiākea’s branding message centers on sustainability, including its use of post-consumer recycled plastic and refillable aluminum bottles. Asarasi Sparkling Tree Water is sugar-free maple sap water, a renewable byproduct of maple syrup production. Asarasi takes the pure drinking water, carbonates and flavors it, and packages it in sustainable glass packaging. 

Cartel Beverages Launches Narcos Energy Drink

Cartel Beverages has launched its new energy drink Narcos, designed to boost energy, increase focus and enhance mental performance. Produced in London, Narcos is a carbonated, functional energy drink formulated with caffeine, taurine and four essential B vitamins, Niacin (B3), B2, B6 and B12. Narcos energy drink is available from its online store and selected independent retailers at an RRP of £0.59p.

Princes Launches Two Premium Botanical Beverages

Princes Foods in the U.K. has launched two premium drinks under the Princes Botanicals banner, containing botanical extracts such as lemongrass and cardamom. The two variants are Apple, Pineapple and Lemongrass, and Apple, Mango, Passionfruit and Cardamom. They are made from not-from-concentrate juices and are sold for £2.50 per carton in selected U.K. retailers.

Nix & Kix Launches Vitamin Vitality Line

U.K.-based natural drinks brand Nix & Kix has introduced Vitamin Vitality, a range of better-for-you sparkling drinks with vitamins B6, B12, C and D. There are two flavors: Orange Passionfruit and Tropical. Each contains sparkling water, fruit juices, cayenne and the vitamins to support the immune system and nervous system, and body tissue repair. Each 250ml can contains 23 calories, and no added sugar, artificial flavorings or additives. They are also suitable for vegans. Nix & Kix launched in 2017 and its products are sold by Holland & Barrett, Tesco, Sainsbury’s, Morrisons, Co-op, Waitrose and Ocado.


ThaiBev Launches Chang Unpasteurized

Thai Beverage has launched Chang Unpasteurized, its new premium beer. The new product bypasses heat treatment after the bottling process to ensure that consumers can experience the unique aroma and fresh taste. It is also brewed using an innovative nitrogenation process that ensures long-lasting, thick and creamy beer foam. Chang Unpasteurized is Thailand's first unpasteurised beer and is available in select bars, restaurants and hotels.
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