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Beverage Innovation

Tracking The Drinks Marketplace


Tata Consumer Products To Acquire Bisleri

Ramesh Chauhan is selling Bisleri International to Tata Consumer Products Ltd. Chauhan is now 82, has had some health problems and doesn’t have an obvious successor as his daughter Jayanti doesn’t want to take it on. Other companies said to have been interested in buying the bottled water company include Reliance Retail, Nestlé and Danone. The existing management team will be retained for now. Turnover for the year ending March 2021 was Rs 1,181.7 crore and profit Rs 95 crore, according to one source, but that year was affected by the COVID pandemic.


Coca-Cola Issues Safety Notice In UK For Coke Zero And Original Taste Multipack

The Coca-Cola Co. has issued a safety notice in the U.K. after discovering cans of its full-sugar variant may have been packaged as multipacks of Coca-Cola Zero Sugar. The company claims the error has only affected “a small number” of multipacks, with no possibility of “mixed” cases containing both sugar-free and full-sugar products in them. Coca-Cola has issued a product safety notice as a precaution, as accidental consumption of full-sugar drinks could pose a risk to diabetic consumers. 


Monster Energy And Lewis Hamilton Team Up On New Zero Sugar Beverage

Monster Energy has partnered with Formula 1 driver Lewis Hamilton again to launch a zero-sugar, peach nectarine flavored energy drink. The can highlights Hamilton’s name and features a design he created in collaboration with artist Mad Dog Jones. The beverage is available now, with a four-pack multipack variant joining the range in January 2023. Monster Energy and Lewis Hamilton previously collaborated in 2017 to launch LH44, a blue grape flavored energy drink. 

Orange Dreamsicle Joins The Moster Reserve Team

Monster Energy is adding Orange Dreamsicle to its Monster Reserve series. It contains 160mg of caffeine and offers a “smooth, easy drinking creamy orange sherbet flavor”. The brand says it has a premium flavor at a regular line price. The new flavor will be the third in the line-up after White Pineapple and Watermelon.

Other Companies

Actiph Expands Healthy Drinks Portfolio With Acti+

Acti+, a nootropic clean energy drink, is the latest addition to the Actiph portfolio of healthy beverages. The company claims it delivers improved focus and performance. It’s available in two flavors, strawberry and dragon fruit, and blood orange. The 250ml cans contain 3 calories and 100 percent of consumers’ recommended daily allowance of vitamins B5, B6, B9, B12, C and zinc. It can be bought in Tesco stores for £5.00 for a 4-pack.

Alkaline88® Sport FreshCap Introduced Offline In Harris Teeter Stores

The Alkaline Water Company Inc. has launched Alkaline88® Sport drink in over 250 Harris Teeter stores in seven South Atlantic states and Washington, D.C. stores, after an e-commerce debut. The portfolio has four flavors and uses FreshCap™ powered by Vessl® to infuse flavors and functional ingredients when the consumer opens the cap. The four flavors are Jolly Watermelon, Fruit Punch, Very Berry and Limón Citrus. They are all-natural and contain no calories, sugar, or preservatives. Functional ingredients include vitamins, ginseng and guarana.

Fortified Beverages Are Attracting Wellness-Focused Consumers

As consumers are increasingly seeking health benefits from beverages, interest is turning toward vitamin and mineral fortification. The pandemic reignited the awareness of many popular vitamins and minerals like vitamin D, vitamin C and zinc, while also shedding light on lesser-known ones such as K2 and selenium. As more consumers want convenient solutions that fit their lifestyles, adding vitamins and minerals to a beverage adds both functionality and value. Vitamin and mineral fortified beverages that target specific health needs are particularly popular, with immune function as a top priority followed by digestive health. Fortified beverages with other health-supporting ingredients, such as plant protein and botanical extracts, are also drawing in consumers. 

PNW Beverage Co. Introduces Joie All-Natural Energy Drinks

Clean beverage company PNW Beverage Co. has announced the launch of Joie, a line of potent and all-natural energy drinks. Joie is low calorie and sweetened with pure natural stevia extract and natural Sumatran pineapple nectar. Each can of Joie contains 212mg of natural caffeine from coffee beans and 104mg of L-Theanine. Joie claims the combination of the two ingredients provides a balanced and sustained heightened energy. Joie is available to purchase in retailers across Oregon in three flavors: Lime Raspberry, Lemon Ginger and Blood Orange Passion.

Louis Drefyus Company’s New Orange Juice Contains Less Sugar And More Fiber

Louis Dreyfus Company has developed a not-from-concentrate orange juice with 30 percent less sugar and more than triple the dietary fiber content while preserving its original taste and vitamin C level. After five years of R&D, LDC has developed sugar reduction technology that utilizes a particular enzyme, without the use of sweeteners, inulin or other ingredients. The company is currently exploring ways to further reduce the level of sugar in orange juice and apply it to other fruit juices. LDC’s initial commercial focus is on growing Asia Pacific consumer markets, including a launch in China early 2023. It also plans to pursue market opportunities in North America, Europe and South America

FÜL Beverages Expands Distribution Acorss Michigan

Detroit-based beverage company FÜL Beverages has announced new distribution agreements to take its products to convenience stores and other retailers across the state. FÜL’s product lineup includes six beverages — two non-alcoholic beers, NA IPA and Feel Better Blonde, and four natural energy drinks, including Savage Berry, Lit Blood Orange, Recovery Pineapple Coconut and Rehab+ Cherry.


Thai Beverage Reports Large Revenue and Volume Growth as Pandemic Effects Ease

Thai Beverage recorded FY 2022 earnings of 30.1 billion baht, up 22.2 percent on the previous year. Sale revenues were up 13.2 percent to 272.4 billion baht as the pandemic subsided and travel restrictions eased, helping to offset higher raw material and packing costs. Revenue for its spirits business was up 1 percent and profit fell 0.5 percent. Beer sales were up 23.5 percent in value, 14.5 percent in volume. Sales volumes of Chang Soda and Chang Water increased 30.2 percent. Non-alcoholic beverages revenue was up 14.6 percent; food sales grew 45.7 percent. 
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