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Beverage Innovation

Tracking The Drinks Marketplace


McDonald’s Partners With Tisakorean To Release Song About Sprite

McDonalds has partnered with popular TikToker Tisakorean to release "Static," an end-of-summer song celebrating fans' love for McDonald’s Sprite. Fans are encouraged to share their own spin to 'Static' by using #McDonaldsStaticSprite on TikTok or Instagram. 

Norwegian Cruise Line Switches From Pepsi To Coca-Cola Products

After switching to Pepsi products more than a decade ago, Norwegian Cruise Line is transitioning to Coca-Cola products once again. The transition coincides with the launch of Norwegian Cruise Line’s newest ship, the Norwegian Prima. Coca-Cola’s products will debut on the Norwegian Prima and will be fleet-wide by the end of the year.  

Coca-Cola HBC Starts Making Dobra Cola In Russia

Coca Cola HBC AG has started making a local cola, Dobry Cola, in Russia after stopping production and sales of Coca-Cola Co. products earlier this year. Dobry is an established local juice brand, and Coca-Cola HBC is exploring the brand extension through its Multon Partners business. In a statement, Coca-Cola HBC claimed Dobry Cola has no connection with Coca-Cola or the Coca-Cola Co. 

Coca-Cola Europacific Partners And University Of California Berkeley To Develop Technology Converting Air To Sugar

Coca-Cola Europacific Partners (CCEP) has announced a collaboration, through its innovation investment platform CCEP Ventures, with the University of California, Berkeley (UCB) to develop scalable methods of converting captured CO2 into sugar. CCEP Ventures’ initial investment with UCB will support foundational research which will focus on enabling the production of sugar from CO₂ on site and at an industrial level, with expectation of future investments to drive scale from lab to pilot phase. This investment supports CCEP’s journey to reach net zero greenhouse gas emissions by 2040. The development of lab scale prototypes could make the generation of essential raw and packaging materials more sustainable in the long-term by reducing some of the largest CO₂ contributors in supply chains, while saving material, transportation and logistics costs. 


Monster To Raise Product Prices In U.S.

Due to inflationary pressures, Monster Beverages is raising its prices by 6 percent on products in the U.S. starting September 1st. The price increase aims to counteract issues in its supply chain, for example, the high costs of importing aluminum cans. 

Other Companies

Beer And Spirits Manufacturers Expand Into Cannabis Drinks

As more U.S. states legalize recreational marijuana use, more companies are popping up in the cannabis-infused beverage space. In recent years, new emulsion technology has made it possible to mix THC into an array of beverages. Cannabis-infused beverages provide an alternative to alcohol, and many large beer and spirits manufacturers are capitalizing on this connection. Pabst Blue Ribbon has begun selling a lineup of non-alcoholic “High Seltzers”, with each 12-ounce can containing 10 milligrams of THC. Other companies include Anheuser-Busch, Constellation Brands, Lagunitas Brewing Company and Ceria. Brightfield Group, a cannabis research agency, estimates the cannabis beverages category will account for $1 billion in U.S. sales by 2025.

Cannabis-Infused Seltzer Brand Happi Launches In Maine

Michigan-based cannabis-infused seltzer start-up Happi is launching in Maine with an exclusive flavor. Happi seltzers are made with all-natural, simple ingredients and contain between 2.5mg-10mg of THC per can. Happi will be bringing three of its fan-favorite flavors from Michigan to Maine – Lemon Elderflower, Raspberry Honeysuckle, and Pomegranate Hibiscus. The company is also launching a state-exclusive flavor, Lime Wild Mint. Happi will launch in Maine at the beginning of September at dispensaries including Cannabis Cured, Silver Therapeutics, and Venus and Mars. 

Specialty Coffee Sees Steady Growth

Recent consumer research from the National Coffee Association found specialty coffee is steadily increasing in popularity. Specialty coffee consumption in the U.S. hit a five-year high in 2021 with 43 percent of coffee drinkers choosing specialty options the day before the survey – up 20 percent between January 2021 and January 2022. At the same time, cold brew and iced coffee and ready-to-drink options all gained traction.

Nguyen Coffee Supply Launches Vietnamese Coffee In U.S.

Nguyen Coffee Supply is launching its ready-to-drink Vietnamese coffee in the U.S. Nguyen Coffee Supply’s coffee is made with 100% Vietnamese robusta beans, an underutilized coffee bean variety that uses more sustainable farming practices and fewer pesticides. Robusta beans also have a higher caffeine content and are lower in fats and sugars. By using Vietnamese robusta beans, Nguyen Coffee Supply aims to increase economic advancement for Vietnamese farmers through specialty coffee production while building a more diverse and inclusive coffee trade culture. Nguyen Coffee Supply will launch several RTD coffee products this year, the first being a classic, sugar-free black cold brew. Nguyen Coffee Supply ships to customers in all 50 states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, and the U.K.
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