Coca-Cola
Coca-Cola Beverages Africa Opens Fifth Factory In Ethiopia
Coca-Cola’s new $100 million Coca-Cola bottling plant officially opened in Sebeta Town of Ethiopia on Tuesday, the 31st of May. The factory is Coca-Cola Beverages Africa’s (CCBA) fifth in Ethiopia, with a sixth plant to be built at Hawassa. The new plant will bring the production capacity of the company to more than 100 million cases a year and allows it to produce new products locally. It will also integrate the production of inputs, unlock export opportunities and ease foreign exchange constraints. The new plant is a result of the $300 million investment announced in 2019 to expand CCBA’s operations in Ethiopia over five years. Coca-Cola has had strong business ties with Ethiopia since 1959, when the first Coca-Cola bottle was manufactured in Addis Ababa. In addition to creating new job opportunities, CCBA also contributes to the Ethiopian community through building schools, creating polyethylene phthalate collection centers, and supporting women and youth economic inclusion projects.
Minute Maid Launches Summer Promotion For Aquas Frescas
Coca-Cola’s Minute Maid has launched a summer promotion for its Aguas Frescas line that debuted in March. The brand is hosting a giveaway leading up to “the first unofficial Friday of summer” (the Friday after Memorial Day) with winners getting a personal bartender and giant waterslide delivered to their homes. People in particularly hot cities such as Atlanta, Austin, and Los Angeles can also win an on-demand delivery of Aguas Frescas cans, while consumers elsewhere in the U.S. can receive the beverage via mail. The line’s “Refreshing AF” tagline play on Aguas Frescas’ initials while targeting Gen Z consumers who are familiar with the shorthand phrase. The overall promotion attempts to associate the non-carbonated juice beverage with cool, refreshing sensations as the U.S. gets warmer.
BODYARMOR Hires New CEO
Coca-Cola fully acquired sports drink brand BODYARMOR in November 2021 and has hired Federico Muyshondt as its new CEO. BODYARMOR still operates independently from Coca-Cola but draws upon the patent’s resources and buying power, which has resulted in significant growth. Muyshondt hopes to further grow BODYARMOR through expanding domestic distribution in large stores, e-commerce, club, and foodservice and strategically building the brand. Though BODYARMOR’s core sports drink accounts for around 70% of revenues, Muyshondt believes its three most recent brand extensions hold the biggest potential for incremental growth. BODYARMOR Lyte has no added sugar and allows BODYARMOR to expand from a sports-focused brand to a more encompassing lifestyle brand. Muyshondt claims BODYARMOR Edge, with 100mg of caffeine per serving, has potential to grow in the convenience channel. BODYARMOR Sportwater, with pH 9+, is also uniquely positioned as premium water for athletes and allows the brand to blur the line between sports drinks and broader functional beverages.
Other Companies
Corona Launches Corona Tropical In Canada
Corona Canada announced the launch of Corona Tropical, the brand's first alcoholic sparkling water beverage made with real fruit juice. Corona Tropical has a 4.2% ABV and contains 3 grams of sugar and 100 calories per can. It is available in three flavors: Lime & Cactus, Raspberry & Lemon and Grapefruit & Lemongrass. To promote Corona Tropical and emphasize its natural taste, Corona Canada is launching Real Fruit Billboards in Toronto and Vancouver. The billboards are designed in partnership with sustainability artist, Kae St. Kitts, and allows consumers to pick real fruit from Corona's billboard advertisement.
Kyäni Launches Electrolyte Drink Mix
Health and wellness company Kyäni, Inc. has announced the launch of Kyäni Electro, an electrolyte drink mix. The mix includes a combination of electrolyte minerals to support hydration and a proprietary NR-8 polyphenol blend to support nitric oxide regeneration. Nitric oxide allows for increased circulation and the delivery of oxygen and nutrients to the muscles and tissue. The electrolyte drink mix comes in a box of 14 individual sachets and is available in two flavors: Coconut Lime and Crisp Apple.
Dash Water Unveils Mango Infused Sparkling Water
U.K.-based sparkling water company Dash Water has launched a mango flavor for the summer season. The company’s sparkling waters are infused with wonky, otherwise discarded fruit and contain no sugars, artificial sweeteners or calories. The mango variant will join Dash’s five existing flavors: cucumber, lemon, raspberry, blackcurrant and peach. Dash Water’s products are available for £1.29 each or in a 12-pack for £14.99. Its products are available to purchase on the brand’s website or at U.K. retailers including Wholefoods, Sainsbury’s, Waitrose, WH Smith and Boots.
Bollygood Launches With Its Indian-Inspired Beverage
Beverage company Bollygood has launched with its take on nimbu pani, a popular South Indian lemon-based summer drink. The sparkling beverage is a low-sugar alternative and is available in two flavors: Lemon Ginger Mint and Lime Basil Cumin. Bollygood’s products are available online through its website or Amazon.
Bolthouse Farms To Acquire Starbucks’ Evolution Fresh
Starbucks has signed an agreement to divest its Evolution Fresh juice brand and business to Bolthouse Farms. Evolution Fresh is a California-based producer of organic, cold-pressed juice and smoothie products. Bolthouse Farms specializes in premium healthy beverages and also sells produce and salad dressings. Bolthouse Farms, formerly a business of The Campbell Soup Co., is owned by Butterfly Equity, an LA-based private equity firm that specializes in the food sector. Evolution Fresh will join Butterfly’s brand portfolio which includes Chosen Foods, MaryRuth Organics, Orgain, and Pete and Gerry’s Organics. Starbucks stores within the U.S. will continue to sell Evolution Fresh products. The transaction, which is for an undisclosed amount, is expected to close later in 2022.
India-Based Sleepy Owl Launches Cold Coffee Cans
India-based coffee brand Sleepy Owl has announced the launch of its Cold Coffee Cans. The Cold Coffee is made with its signature Premium Instant Coffee and is available in three flavors: Classic, Salted Caramel and Hazelnut. With this product, Sleepy Owl will be expanding its retail presence to cities including Bangalore, Hyderabad, and Jaipur.
Cherise Launches New Range Of Instant Beverages
Cherise India Private Limited has unveiled a new range of premium instant beverages under the brand Jiffy’s Brewdays. Jiffy’s Brewdays’ products are made using natural ingredients and are available in a large variety of flavors including Indian Masala Chai, Filter Kaapi Style Coffee, Herbal Turmeric Latte, Herbal Coffee, Himalayan Herbal Tea and Herbal Tomato Soup. Along with its instant beverages, the company has created its own proprietary and patented IoT- and Android-enabled smart vending eco-system, designed to vend only its beverages.
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