Coca-Cola
Coca-Cola And Constellation Brands Team Up On Canned Cocktails
A new deal between Coca-Cola and Co. and Constellation Brands Inc. is aimed at developing canned cocktails under Coca-Cola’s Fresca brand. Fresca Mixed will launch with cocktails based on people’s recipes that already include Fresca as a mixer. It’s the latest example of soda and spirits companies collaborating on new products – in 2021, Coke and Molson Coors joined forces on Topo Chico hard seltzer. Constellation, which is looking to expand its canned cocktail offering, will market and sell the products in the U.S. For Coca-Cola, it’s an opportunity to wring more money from the relatively small sugar-free brand, which has seen its sales halve since their 2006 peak. Financial terms were not disclosed.
Danone
Evian Sparkling Introduced Through Tesco In The U.K.
Evian is entering the sparkling water category water in the U.K., to be sold in 33cl aluminum cans in the Tesco chain of supermarkets, as well as in 1 liter 100% rPET bottles. The company’s VP of Marketing says the new line offers “new possibilities for the brand” and it “contains the perfect level of sparkles with its fine bubbles creating a subtle taste and gentle intensity." The company is also stressing the sustainability advantages of using aluminum and rPET bottles. The launch of evian Sparkling comes after the ‘Drink True’ global campaign was introduced, which celebrates "authenticity, transparency and honesty".
Silk From Danone Launches Extra Creamy Almondmilk
Danone’s Silk brand of plant-based products is aiming to expand its appeal among consumers curious about plant-based alternatives, with new Silk® Extra Creamy Almondmilk. The brand wants to capitalize of the growing trend of flexitarian diets in the US. Danone says the new product is a blend of three types of almonds and contains 50% more calcium than reduced fat milk, as well as being a good source of vitamin E. The new product sits alongside the brand’s almond-based coffee creamers and yogurt alternatives.
Nestle
Carnation Breakfast Essentials® Original Nutritional Drinks And Powder Drink Mixes Get A Makeover
The Carnation Breakfast Essentials® brand has announced the launch of next-generation Original Nutritional Drinks and Powder Drink Mixes, with 25% less added sugar. The Original Nutritional Drinks are now in Tetra Pak® cartons made from responsibly sourced paper and with a new look. The new cartons will help remove over 3.8 million pounds of plastic each year, and the cartons are recyclable with the cap on, and reclosable. The new products are available in chocolate, vanilla and strawberry. The ready-to-drink products also offer Cookies n' Creme flavor.
Other Companies
So Good So You Launches Happy, A Juice Shot With Ashwagandha, Saffron and Vitamin D
So Good So You, a functional beverage company from Minneapolis, has developed the "Happy" blend: an organic blood orange guava cold-pressed juice shot. It contains ashwagandha, an adaptogen with benefits that include mood and mental clarity; saffron, an antioxidant; and Vitamin D. The company says studies have found that saffron is beneficial in battling depression and reducing inflammation. The company is also using adaptogens in other products, such as a new blueberry clementine extension of its Immunity shot. The brand is now in 9,000 stores, as well as online, and can be bought in Target and Albertsons.
Better Juice Believes Its Sugar Reduction Technology Will Reignite Sales Of Reduced-Sugar Fruit Juices
By Spring 2022, Better Juice products with enzymatic sugar reduction technology will be available in the U.S., following a deal with a West Coast juice manufacturer. Co-founder and co-CEO, Gali Yarom, said Better Juice is banking on the sugar reduction technology to bring consumers back to the struggling fruit juice category. The solution allows manufacturers to reduce the sugar content by up to 80% without compromising on nutrition or flavor. The process converts sugars in natural fruit juice (e.g., fructose, glucose and sucrose) into non-digestible dietary fibers. However, Yarom says that the reduction sweet spot is 25-30%, after which the sweetness profile is noticeably altered. She also said that Better Juice will begin working with “two really big companies, and we are already in negotiation with two medium-sized companies in the US." It has received a patent for the technology in Europe.
Yunji Extends Its Qingziyang Brand With A Probiotic Beverage
In China, Yunji Inc., a membership-based social e-commerce platform, launched the Qingziyang probiotics beverage. The company said that customers purchased 55,000 boxes in the first 40 seconds. Qingziyang’s food products for women have been developed with ingredient supplier, IFF; a high-tech probiotics company, Wecare; and robotoc and automated machinery producer, Yuanyi. Yunji’s EO and founder, Shanglue Xiao, said the extension to its product range “is further evidence of the success of our strategy of cultivating megahit products across all categories”, and that the company is committed to developing more “healthy and nutritious products to consumers".
A New CBD Seltzer Is Introduced By Bayou City Hemp Co. In Texas
Mixer Elixir, from Bayou City Hemp Co. of Texas, has launched a CBD seltzer. The Mixer Elixir Ranch Water seltzer is alcohol-free, contains zero calories and sugar, but has 25mg of hemp-derived CBD. It can be used as a ready-to-drink beverage or as a cocktail mixer. Ben Meggs, the company’s founder and CEO, says it’s the perfect time to introduce the product to the fast-growing market of 'sober-curious' and 'cannabis-curious' consumers. The product will launch in 2022, during Dry January, with a party at Houston’s Sipple, Texas’s first non-alcoholic bottle shop in Texas.
Altitude’s Multifunctional Benefits Are Touted By Its Co-Founder
The Altitude energy drink brand from PilotsFriend has moved beyond targeting pilots to other customers looking to benefit from its restorative powers. Ali Asghari, the company’s co-founder, says the brand is multifunctional, 100% natural and organic, and offers a “unique taste." The brand is finding favor with other professionals and students as it expands across Europe and Canada, and it was recently launched in the U.S. The brand claims to offer three main benefits: help with digestion, fights inflammation, and boosts the immune system.
Two New Water Companies Join Primo Water North America’s Stable
Primo Water North America has paid an undisclosed amount for two U.S. water companies: Clear Mountain Refreshment of Arkansas, and North Texas Mountain Valley Corporation’s Mountain Valley distributor business. The two acquisitions represent some 17,000 customers and operations that serve an area with a population of almost 20 million people. Both new additions are independent distributors of Primo’s Mountain Valley water brand.
Corona Sunbrew 0.0% Is The First Non-Alcoholic Beer With Vitamin D In The World
The Corona beer brand has introduced Sunbrew 0.0%, a non-alcoholic beer with vitamin D, debuting in Canada in January 2022, with the U.K., Europe, South America and Asia to follow. The beer contains 60 calories in a 330ml serving. Brad Weaver, AB InBev’s global VP of Innovation Research & Development, explained the challenges of adding vitamin D, which is sensitive to be oxygen and light, and resistant to being dissolved in water. The launch will be accompanied by the “Sunshine, Anytime” campaign, filmed on a Costa Rican beach. AB InBev manages the brand outside the U.S., and Constellation Brands does so within the U.S.
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