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Beverage Innovation

Tracking The Drinks Marketplace


Coke Recalls Some Minute Maid Flavors Because Of Foreign Objects

The company recalled 59-ounce refrigerated cartons of Minute Maid Berry Punch, Strawberry Lemonade, and Fruit Punch because they may contain foreign objects, specifically pieces of metal bolts or washers. The recalled juice drinks were distributed in Connecticut, Maine, Maryland, New Jersey, New York, North Carolina, Pennsylvania, and Virginia. More than 7,475 cases of Minute Maid drinks were included in the recall. Earlier this year, Coke recalled some 12-ounce cans of Coca-Cola and Sprite distributed to military commissaries throughout the southeast U.S. "due to the potential presence of foreign matter." 

Singer Khalid Stars In Coca-Cola’s First U.S. TikTok Challenge Promotion

The company has enlisted Grammy-nominated singer Khalid to ask the one billion monthly users of the video-sharing platform TikTok to express themselves by showing off their special talent as Khalid’s new track “Open” plays in the background. As of noon on December 8, the #ShareTheMagic hashtag had garnered more than 90 million views. Coca-Cola also partnered with Atlanta-based dancer and choreographer Jalaiah Harmon, inventor of the viral dance “The Renegade,” to help set things in motion. The TikTok challenge will end December 21 with a rundown of the best user-generated videos, selected by Harmon and the company.


Non-White Consumers Are In The Vanguard Of The Plant-Based Trend

A new report from White Plains, N.Y.-based Danone NA, based on surveys of 4,000 adults in U.S. Asian American, Black/African American, and Hispanic/Latino communities, finds that plant-based eating is on the rise among these groups, especially the younger Millennial and Gen-Z populations. But the research also uncovered gaps in how much multicultural consumers can truly embrace plant-based diets. They feel plant-based foods are less attainable because of cultural stigmas and accessibility barriers, including affordability. Fifty-five percent said their community and culture are "not that well" or "not at all" represented by plant-based food companies and brands, including 58 percent of Hispanic/Latino, 52 percent of Asian American, and 60 percent African American/Black respondents. The numbers are even higher among in the Gen-X and Baby Boomer generations within these communities. 


New CEO Of Nestlé Turkey Was GM Of Southeast European Markets

Leszek Wacirz will begin his duties as the new CEO of Nestlé Turkey on January 1, 2022. Current CEO Yasser Abdul Malak is now the general manager of Nestlé in the Middle East and North Africa region. Wacirz, 57, served as general manager of Nestlé in the Southeast European markets, including Bulgaria and Romania. The Nestlé board of directors has decided to continue its activities with a new regional structure aiming to create a more agile business model. 

Other Companies

Vive Organic Adds Vitamin C Shot To Functional Portfolio

The Venice, Calif.-based beverage brand’s Pure Boost Vitamin C contains 100 percent organic, plant-based ingredients, including acerola, camu camu, dragon fruit, and passionfruit juices, as well as cayenne pepper. The two-ounce shot offers a 500 mg dose of fresh, natural vitamin C and contains no synthetic vitamins, no artificial flavors or colors and no added sweeteners. The product will be available in Whole Foods Market stores for an MSRP of $46.99 per 12-pack and $3.99 per two-ounce shot.

Blue Tokai Coffee Roasters Unveils Cold Brew Cans

The Indian (Gurugram, Haryana) specialty coffee brand’s new range includes Coffee Cherry, Tender Coconut, Passion Fruit, Classic Bold, Classic Light, and the Single Origin from Ratnagiri Estate flavors. The company roasts its Arabica beans, then steeps them for a minimum of 18 hours to achieve a brew with complex flavor notes and balanced bitterness and acidity. The cans use nitro-flushing to preserve the original flavors in the can for a much longer time. “With the launch of cold brew cans, we are now expanding our presence in the ready-to-drink segment, making it an exciting proposition, especially as we continue to develop more products within this category,” said COO Shivam Shahi.

Fermented Drinks Plug The Flavor Gap In Low- And No-Alcohol Space

Removing or reducing alcohol in beverages leaves a sort of premium soft drink often lacking in flavor. To fix that, fermented beverages – kombucha, kvass, and kefir, enhanced with botanicals and fruits – are providing the complexities and flavors often lost when alcohol is removed. Representative entries in this space are: the U.K.’s New London Light, Salcombe Distilling’s non-alcoholic brand that uses botanicals and fruits alongside kombucha; and Muri, a range of NoLo wine alternatives that combine the low-alcohol yeast Pichia kluyveri with water kefir grains, kvass, and kombucha SCOBY (symbiotic culture of bacteria and yeast); which lends a touch of acidity.

Post Holdings Builds Factory To Produce Protein Shakes For Spinoff Company

The St. Louis, Mo.-based consumer goods company said it will build a 215,000-square-foot factory in West Jefferson, Ohio, to produce protein drinks for BellRing Brands, Inc., a spinoff from Post Holdings that owns the Premier Protein brand. The project is expected to cost $86 million and create 200 jobs over four years. Net sales of Premier Protein ready-to-drink shakes increased more than 18 percent in the fourth quarter ended Sept. 30, while volumes were up nearly 14 percent, according to BellRing Brands, which reported fiscal year net sales of $1.25 billion. BellRing and Post agreed that Post will purchase and develop land with the intent to build an aseptic processing facility to produce RTD shakes for BellRing.

Optimum Nutrition Adds New Flavor To Sparking Hydration Lineup

The Glanbia-owned sports nutrition company (Downers Grove, Ill.) has added the RTD Amin.o. Energy Sparkling Orange Blast to its Amin.o. Energy + Electrolytes Sparkling Hydration portfolio. The new flavor combines 100 mg of caffeine derived from green tea and green coffee bean extract with five mg of amino acids and electrolytes to support energy, focus, hydration, and recovery. The Amin.o Energy line is available nationally at QuikTrip and Speedway Vitamin Shoppe stores, as well as online through Amazon.

Kainos Capital Divests Good2Grow Kids Drinks Company

The Dallas, Texas-based food- and consumer-focused private equity firm has sold the portfolio company to Wind Point Partners (Chicago). Good2Grow (Atlanta, Ga.) is a branded kids' beverage company that sells clean label, ready-to-drink fruit juice, fortified water, and organic flavored milk. Kainos partnered with the business from the founders in 2018. "By accelerating Good2Grow's direct store distribution to nearly full national coverage, we significantly increased in-store display support for our retail partners,” said Bob Sperry, a partner at Kainos. The company also expanded the brand from juice to fortified water and organic flavored milk during the ownership.

Supply Shortages Push Oatly To Expand Production Capacity In U.S., U.K., China

The Malmö, Sweden-based oat milk maker is expanding its global manufacturing footprint "at an unprecedented pace" to address supply shortages and meet the growing demand for plant-based milk. Three factories that are expected to produce 450 million liters of product are set to open in the U.S., U.K., and China in 2023. The company opened three facilities in Utah, Singapore, and Ma'anshan, China, earlier this year. Oatly relied on contract manufacturers this year after struggling to build inventory and meet global demand. Supply issues also pushed the company to prioritize production of oat milk over other dairy-alternative food products.  
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