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Beverage Innovation

Tracking The Drinks Marketplace

Coca-Cola

Coca-Cola Australia To Launch A Hard Seltzer

The new 4.7 percent ABV beverage, the company’s first foray into alcoholic drinks, will be launched under Coca-Cola’s Topo Chico mineral water brand, acquired in 2017. Three flavors will be available to Australian consumers in 355 ml cans containing fewer than 104 calories. The drinks will reportedly be sold in four-packs at select Dan Murphy’s, BWS, and independent off licenses in the country from late September.

Coca-Cola Partners With Electric Scooter Company To Promote New rPET Bottle

The mission of the company’s hookup with Lime, a provider of shared electric vehicles, is to reward people who not only buy Coca-Cola Sip Sized rPET bottled drinks but who also commit to recycling. Consumers who purchase and pledge to recycle the bottles are eligible for free bike or e-scooter rides – 40,000 in total. The 13.2oz, 100 percent Sip Sized rPET bottles are available at convenience stores in the U.S. Those who pledge to recycle receive a promo code via email redeemable for a free 10-minute bike or e-scooter ride through the Lime app. According to the companies, consumer demand for zero-emission micromobility has skyrocketed, specifically among Gen Z.

Danone

Danone Cancels Supply Contracts With 89 Northeast U.S. Dairy Farms

Danone, parent company of Horizon Organic, notified 89 organic farmers in Vermont, Maine, New Hampshire, and New York that their milk supply contracts will be canceled by the end of August 2022. The company told Vermont officials that it did not want to transport milk from the region to its plant in New York and would instead focus their business on larger farms in Midwest and West. A spokesman for Northeast Organic Farming Association of Vermont called the move devastating to the affected farm families, and also has implications for the state economically and the organic dairy industry in Vermont.

New Danone Technology Will Improve Dairy Products

The global food company’s “plant-based 2.0” platform will be introduced under the company’s current plant-based milk brands as Silk NextMilk and So Delicious Wondermilk in the U.S., and Alpro Not Milk in Europe. The goal is to make key improvements to the taste and texture of its products so that they appeal to the majority of consumers who don’t purchase plant-based milk beverages. Danone also plans to restage its entire Oat Yeah line in the face of stiff competition from Oatly, which went public in May with an initial public offering raise of $1.4 billion. 

Nestle

New Nestlé R&D Accelerator Is Up And Running

The company’s largest R+D Accelerator, located at the company's fundamental research center in Lausanne, Switzerland, is part of the accelerator network launched in 2019. It provides a platform for start-ups, students and Nestlé intrapreneurs to quickly bring innovations to the market. Internal and external teams have full access to Nestlé's infrastructure, science, technology, and business expertise. After trend analysis focusing on technologies and scientific discoveries, the teams develop product solutions in a six-month immersive “idea to shop” program.

Nestlé Adds Rice Latte To Plant-Based Portfolio In Japan

The rice-coffee Nescafé Gold Blend Rice Latte, available in a soluble powder form and two RTD variants, combines “the gentle aroma and sweetness of the rice [and] the richness of the coffee,” the company says. The mixable beverage is made by pouring hot water over the powder to create a foamy rice latte. The soluble mix comes in a box of four packets for $3.91. The two RTD versions come in 190 ml and 1000 ml sizes. 

Other Companies

Greenypeeps Debuts Climate-Friendly Carbon Negative Teas

The Petersfield, U.K.-based ethical tea vendor says it has been working with the Carbon Consulting Company, a certified 'footprinting expert' of the Carbon Trust, and partner of the Carbon Neutral Company. Their carbon impact analyses of the company’s products have led to the creation of a special range of mood-based infusions joining the core range of eight organic black, green, herbal, and spiced teas. The company has removed more than twice the carbon that each of their products emit, “leaving a net positive impact on the planet.” The four mood infusion teas debuting in September are made with blends of organic fruits, flowers, herbs, and spices “to suit both uplifting and relaxing mood states.”

Poppi Raises Cash Among Celebrity Investors

The Dallas-based prebiotic soda brand raised $13.5 million from a variety of celebrities who support the company’s mission to “reinvent the beverage category” with clean, functional sodas. Among the investors: musical artists Halsey, Ellie Goulding, Nicole Scherzinger, The Chainsmokers, 24kGoldn, and Kygo as well as actress Olivia Munn, professional athletes Russell Westbrook and Kevin Love, and social media personalities Chantel Jeffries, Bryce Hall, Noah Beck, Josh Richards, Griffin Johnson and Blake Gray. Consumer goods investment firm CAVU Ventures also committed to the investment pool.

AriZona Updates Graphics, Expands Product Lines

The 50-year-old beverage company, which built its success on iconic graphics and an array of popular teas and juices, is reinvigorating its presence in beverages with a new Sun Brew coffee line, the Santa Fe line of sparkling waters, an energy line, and a hard seltzer (SunRise) in partnership with Heineken. All of them share a design featuring bright colors and bold shapes that seems retro while proclaiming “today.” Now that the company’s internal legal and financial squabbles are in the rearview mirror, its market visibility in pop culture and social media is growing, and the company is marketing a merch line that taps into ‘90s and ‘00s nostalgia. It is collaborating with Adidas for green tea slides and Slunks for bathing suits, and has products on the way with chillwear brand Stay Cool NYC and M Jewelers.

TurtleTree Labs Forms Partnership To Boost Production Of Cell-Based Milk

The Singapore- and U.S.-based company’s partnership with Solar Biotech (Norton, Va.) in the U.S. marks an important step into the manufacturing viability of cell-based milk as a practical alternative food source, according to the companies. The process begins with functional milk ingredients, such as lactoferrin, human milk oligosaccharides (HMOs) and caseins. Solar Biotech will help TurtleTree in bioprocess design, development and optimization, using sustainable technologies to produce proteins from precise fermentation of microbes. Cell-based milk made with precision fermentation can be customized for specific ingredient compositions. 
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