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Beverage Innovation

Tracking The Drinks Marketplace


Coke Israel Invests In Company Developing Cultured Milk-Based Products

The Central Bottling Company (CBC) is investing $2 million in Israeli food-tech company BioMilk to produce technologically groundbreaking products that are not from living or plant sources as they have the lowest carbon footprint. The deal reportedly will enable the two companies to get ahead of the market of dairy consumers in Israel and around the world with products that emphasize "cultured" milk produced by BioMilk. Central Bottling Company manufactures drinks such as Coca-Cola and beers such as Tuborg and Carlsberg.

Coca-Cola Unveils Reformulated Coke Zero Sugar

Boasting a tweaked recipe and refreshed packaging in the U.S., the product promises “an even more iconic Coke taste.” Unlike Diet Coke, which claims a “lighter taste,” Coca-Cola Zero Sugar is a zero-calorie and zero-sugar alternative to Coca-Cola that mirrors its taste as closely as possible. The ingredients in the new Zero Sugar haven’t changed, but the company says it has “further optimized the blend of flavors” for the relaunch. The product is still sweetened with aspartame and acesulfame potassium. The new packaging features a simplified design with the Coca Cola logo and red cues, with black script and “Now More Delicious” messaging. A full rollout in the U.S. and Canada next month will be supported by an integrated marketing and sampling campaign.

CCEP Expands Energy Range With New Flavors

Coca-Cola Europacific Partners has added two flavors to its Reign energy drink range. Peach Fizz and Orange Dreamsicle, available in plain and £1.49 ($2.06) price-marked 500 ml cans, join Melon Mania, Razzle Berry, Lemon Hdz, Sour Apple flavors. The new variants combine a “number of performance-enhancing ingredients,” including 200 mg of natural caffeine, to provide a “functional drink that does not compromise on taste.”


Danone Says Brazilian Specialized Nutrition Plant Certified By Carbon Trust

The plant in Poços de Caldas, which produces milk formula and medical nutrition products, is the company’s first production site to meet its sustainability goals in carbon, water, and waste. Carbon Trust certified the plant as carbon neutral, zero-waste to landfill, and reducing water consumption, as part of Danone’s broader ambition to achieve water circularity.

Other Companies

a2 Milk Company Introduces Half And Half

The Boulder, Colo.-based producer of milk with only the A2 protein has introduced a premium half and half product made with all-natural a2 Milk and cream that delivers “better taste, better protein, and better digestibility” than its counterparts. Like all of the company's products, the new a2 Milk Half and Half comes from cows that naturally produce only the A2 protein rather than the combination of A1 and A2 proteins contained in most dairy products. Studies have shown that many people who experience stomach discomfort from milk containing both A1 and A2 proteins have an easier time digesting a2 Milk without the A1 protein. a2 Milk is sold in more than 23,000 U.S. stores and continues to increase market penetration. According to the company, analysts predict the global A2 protein milk market will expand at a 14.6 percent CAGR through 2025.

Paine Schwartz Partners Acquires Suja Life

The acquisition of the San Diego, Calif.-based maker of cold-pressured, organic juices and functional shots from Goldman Sachs Asset Management and co-investors comes on the heels of a year of strong growth in both revenue and profit. Launched in 2012, the company caught the attention of consumers, investors, and celebrities, thanks to its line of clean-label, nutritious plant-based juices and shots. Financial terms of the transaction were not disclosed.

New Fiji Water Ad Campaign Highlights Product’s “Unique And Pristine Journey”

The Los Angeles, Calif.-based premium imported bottled water says its new promotional campaign chronicles the unique and pristine journey of Fiji Water, “from the clouds, to rain, through rocks, into a deep artesian aquifer, and bottled at the source.” The journey is outlined in four installments with musical accompaniment from Academy Award-nominated composer Hans Zimmer, who penned four 15-second scores highlighting each chapter in the Fiji Water story: "Clouds," "Rain," "Rock," and "Aquifer." The campaign can be seen on YouTube, Facebook, Instagram, Linear Cable, OTT/CTV (e.g., CW, Hulu, Pluto, Tubi, etc.), as well as through a targeted consumer print and digital campaign. The company also unveiled new Fiji Water packaging. 

Refresco Acquires Hansa-Heeman

The Dutch (Rotterdam) soft drinks and fruit juice company’s acquisition of the Rellingen, Germany-based mineral water and carbonated soft drinks firm “enhances its position in terms of product and brand portfolio and geographical coverage.” The independent bottler has five production sites in Germany and serves the private label, own brands, and contract manufacturing for A-brands markets. Hansa-Heeman’s annual revenues are approximately $355 million.

Kaló Extends Hemp-Infused Seltzer Line With New Flavors

The Pequannock, N.J.-based maker of handcrafted, locally-sourced hemp-infused seltzer is adding Black Cherry, Ruby Red Grapefruit, Ginger Lemonade, and Blood Orange Mango flavors to its portfolio. Made with premium, water-soluble hemp extract, Kaló's newest seltzers are sold in 12-ounce sleek cans featuring 15 mg of high grade, full-spectrum hemp, with 15 calories, five ingredients and two grams of sugar in each kosher-certified can. Since launching in 2020, Kaló has grown by building a retail channel, scaling from one Tier A beverage distribution partnership to 12. Kalo can be purchased in high traffic convenience stores, natural markets, and independent grocery stores in New Jersey, New York, Connecticut, Florida, Maine, Ohio, Pennsylvania, North Carolina, Georgia, and Wisconsin.

Olipop Expects To Triple Its 2020 Revenue Levels

The three-year-old Oakland, Calif.-based producer of functional sodas will triple its revenues this year over 2020, according to co-founder Ben Goodwin. Olipop products are sold in more than 6,000 stores, including Sprouts, Whole Foods Market, Safeway, Wegmans, and Kroger, and are being tested in Target and 7-Eleven stores. Revenues last year hit “eight figures,” with ecommerce sales soaring from $35,000 a month to $1 million+ a month. Olipop drinks, available in “nostalgic flavors” that include cherry vanilla, classic grape, vintage cola, and classic root beer, contain water, fruit juice, stevia, and botanicals such as chicory root, Jerusalem artichoke, kudzu root, cassava fiber, cassava syrup, marshmallow root, slippery elm bark, Nopal cactus, and calendula flower. Each 12-ounce can contains 35-50 calories, nine grams of fiber, and 2-5 grams of sugar.

BlueTriton Brands Names Former J&J Exec As CEO

The Stamford, Conn.-based former Nestlé Waters U.S. and Canada unit has named Jorge Mesquita as chief executive officer. Mesquita served as executive vice president and worldwide chairman of Johnson & Johnson’s consumer division, and spent nearly thirty years at Procter & Gamble. He joins BlueTriton as the company, known for its portfolio of regional spring water and national purified water brands, “embarks on growth and innovation initiatives as an independent business.”
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