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Beverage Innovation

Tracking The Drinks Marketplace


Coke Suspends U.K. Ad Spending Because Of “Current Challenges And Uncertainty”

Coca-Cola GB has suspended all British marketing activity in response to economic changes wrought by the pandemic, dealing a punch in the gut to leading U.K. ad agencies like Ogilvy, Wieden+Kennedy and McCann to several communications agencies that rely on the Coca-Cola account for income. The company has said it will review the situation periodically to judge when it would be best to resume spending. A spokesman said, “We don’t believe it would be appropriate, or consistent with the current challenges and uncertainty for our consumers, to continue with the planned marketing of our brands in Great Britain at this time.” The worsening ad environment began with the collapse in travel brand spend but is now spreading to all sectors.[Image Credit: © THE COCA-COLA COMPANY]

Other Companies

Bottleshot Launches Vegan-Friendly Oat Milk Cold Brew Coffee In U.K.

The U.K.’s Bottleshot Cold Brew has launched Cold Brew Oat M*lk, a vegan-friendly oat milk coffee that comes in an RTD can. Bottleshot’s original Cold Brew Black coffee was introduced in July 2019. The beverage is made by steeping Arabica beans in cold water for 18 hours with roasted chicory, an “authentic” New Orleans-style process that results in a smooth coffee high in caffeine and low in acidity. The cold brews are made using Rainforest Alliance certified beans and packaged in cans made from recycled materials, according to the company. Cold Brew Oat M*lk is currently available for an RRP of $3.28 a can from Soho House, Wholefoods Market U.K. and a number of independent retailers within the U.K.. It is also available online via Amazon or Bottleshot’s website, in 6-count, 12-count, and 24-count cases.[Image Credit: © Bottleshot Brew]

U.K.’s Minor Figures Releases Vegan Oat Milk Creamer To Cafés, Shops

British coffee company Minor Figures has launched a new “barista-quality” vegan oat milk that is suitable for vegans and people allergic to nuts. The organic oat milk is being distributed to cafés and shops nationwide to meet increased consumer demand for both plant-based and organic alternatives. Containing only 100 percent certified organic ingredients, the new alternative milk is Soil Association accredited, offers the same stability for froths and foams that baristas seek, and remains creamy and adds natural sweetness, density, and balance in coffee. The company says it also goes well in a cup of tea, smoothie, or morning cereal. Minor Figures’ Organic Oat Milk is available to purchase in Ocado, Holland & Barret, Abel & Cole, Whole Foods Market, and British cafés for an RRP of about $2.45 per one-liter carton.[Image Credit: © Minor Figures]

America Remains A Nation Of Coffee Drinkers, And Increasingly Premium Coffee Drinkers

The National Coffee Association says daily coffee drinkers in the U.S. have increased five percent in five years, with 62 percent of Americans drinking some type of coffee every day. The U.S. is the world’s largest coffee consumer and the top importer of pre-roast green coffee processed by companies such as Starbucks Corp, Nestlé, and Kraft Heinz Co. Twenty percent of Americans under 40 drink at least one cup of cold brew coffee per week. The number of people that drink coffee without sugar grew 66 percent from 2015 to 2020. Lastly, sales of gourmet coffee produced from high-quality beans are up 25 percent since 2015.[Image Credit: © Karolina Grabowska from Pixabay]

G Fuel’s Partnership With Esports Company FaZe Clan Yields Another Beverage Flavor

U.S. energy drink brand G Fuel has launched the new flavor FaZeberry G Fuel Hydration in collaboration with esports organization FaZe Clan, the fifth flavor addition in the line that also includes Peach Pineapple, Blue Rocket Pop, Dragon Fruit, and Strawberry Lemonade. According to the company, FaZeberry  is caffeine-free, sugar-free and calorie-free and is fortified with electrolytes, vitamins, and the amino acid L-Tyrosine. The expanded partnership will also include further collaboration across content, retail distribution and apparel. Fazeberry G Fuel Hydration comes in powdered form and is available for sale online in 30-serving tubs.[Image Credit: © PR Newswire Association LLC]

Coronavirus Wreaks Havoc On Global Coffee Supply Lines

The impact of the global coronavirus pandemic on coffee supply chains is driving importers in large consumer countries to stockpile. Companies are bringing forward orders by as much as a month to avoid shortages caused by coronavirus lockdowns. Supply chains are backing up as air freight capacity plunges and companies struggle to find enough truck drivers and shipping crews. Meanwhile, coffee prices are higher on strong demand and expectations that supplies, which were tight even before the virus spread, will tighten further. Growers in major exporters Brazil and Colombia, among other countries, have seen prices rise.[Image Credit: © ExplorerBob from Pixabay]

DFA Wins “Substantial Portion” Of Bankrupt Dead Foods’ Assets At Auction

In a reversal of the situation of only a few days ago, Dean Foods Company announced that a competitive auction in its Chapter 11 process has resulted in the Dairy Farmers of America (DFA) winning a substantial portion of Dean Foods’ business operations. Subject to final approval by the bankruptcy court, DFA will acquire the assets, rights, interests, and properties relating to 44 of the company’s fluid and frozen facilities for $433 million. Prairie Farms Dairy won the assets of eight additional facilities, two distribution branches and certain other assets for $75 million in cash. Mana Saves McArthur, LLC, and Producers Dairy Foods were the winning bidders for facilities located in Miami, Fla., rida and Reno, Nev., respectively. Harmoni, Inc. was the winning bidder for the Uncle Matt’s business. Less than a week ago, Dean had announced that DFA had terminated its bid for the company’s assets.[Image Credit: © Dean Foods]

Rebranded Kombucha Culture Touts Its Drinks’ Functional Benefits

Newly funded M Kombucha, formerly known as Kombucha Culture, is betting its future on its drinks’ purported functional benefits. Divided into two categories – CBD and Gut Health – M Kombucha’s products, sold in 16 oz. glass bottles and in stainless steel kegs, include the CBD line in three flavors each containing 20 mg of CBD, and the Functional line in two varieties, Gut Health and Ultimate Energy. New flavors and ingredients include lavender, chamomile, ginger, turmeric, yerba mate and guarana for caffeine, and a blend of adaptogens like ashwagandha, reishi mushroom, schisandra and maca. The Gut Health variant contains probiotic spores and prebiotic fiber.[Image Credit: © M KOMBUCHA]

Whole Leaf Tea From English Tea Shop Comes In New Sustainable Packaging

The new sustainable packaging being used by English Tea Shop for its range of Whole Leaf Tea is inspired by the ingredients and colors of Sri Lanka, the source of the tea. Available in 18 blends, including English Breakfast and in combinations such as Turmeric, Ginger & Lemongrass, the tea comes as higher quality intact leaves held in a pouch made from GMO-free cellulose fiber, and paired with a reusable scoop. The cardboard box is 100 percent compostable and unfolds like a flower to reveal mandalas that celebrate the ingredients and contents. Earlier this month, the English Tea Shop received $3 million in funding from HSBC U.K., allocated as part of its lending fund to support the company’s “ambitious” growth strategy.[Image Credit: © English Tea Shop]
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